Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Cassidy

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (4-5 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing clear, compelling messaging for Cassidy's AI platform
• Planning and executing integrated marketing campaigns to drive awareness and generate leads
• Coordinating product launches and enabling internal teams for successful rollouts
• Supporting the sales team with collateral and customer stories to drive pipeline

ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving growth and market adoption for Cassidy's AI platform.

📋 Key Responsibilities

✅ Positioning, Messaging & Differentiation: Develop clear, compelling messaging that communicates Cassidy’s value and differentiation, conduct user research and competitive analysis to inform positioning and GTM strategy, and collaborate with Product to shape how new features are talked about.

✅ Campaigns, Demand Gen & Website Strategy: Plan and execute integrated marketing campaigns that drive awareness and generate leads, run experiments across paid channels, email, and landing pages to grow top-of-funnel, and own and evolve the website as a key conversion engine.

✅ Product Launches & Enablement: Own the end-to-end GTM motion for product launches, coordinate across teams for smooth rollout and adoption, build launch briefs, email sequences, FAQs, and enablement materials, and train internal teams on new products.

✅ Sales Support & Customer Stories: Create collateral to support sales conversations, transform success stories into case studies, and partner with the Sales team to refine ICP definitions, messaging by persona, and objection handling.

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on driving market awareness, adoption, and pipeline for Cassidy's AI platform.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in product marketing, growth marketing, or full-stack B2B marketing

Required Skills:

• Proven track record of launching SaaS products and driving pipeline through campaigns, messaging, and content
• Strong writing skills with the ability to make complex ideas simple and compelling
• Ability to operate across strategy and execution, with a focus on systems and repeatable assets
• Curiosity about AI and how it changes the way work gets done
• Thrive in fast-paced, high-trust environments with lots of ownership

Preferred Skills:

• Experience with AI or enterprise software
• Familiarity with marketing automation tools and CRM
• Ability to speak and write in multiple languages

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on driving growth and adoption for SaaS products. Experience with AI or enterprise software is a plus.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for Product Marketing Managers in New York)

Benefits:

• Medical, dental, and vision insurance
• Unlimited PTO with a culture of high autonomy and high impact
• Competitive compensation (base + equity)

Working Hours: Full-time, with a flexible work arrangement that requires being in the office 4-5 days per week

ASSUMPTION: The salary range is estimated based on industry standards for Product Marketing Managers in New York, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: AI and enterprise automation software

Company Size: Small (less than 50 employees), with a high-growth, startup culture

Founded: 2023, with a Series A funding round closed in 2025

Company Description:

• Cassidy is a no-code platform that lets businesses build AI assistants to automate complex, multi-step workflows using their company’s tools, knowledge, and processes
• The platform connects with popular workplace tools like Slack, Notion, and Zendesk, turning messy, manual work into intelligent systems powered by large language models (LLMs)
• Cassidy is focused on defining the future of AI in the workplace and helping businesses automate complex processes

Company Specialties:

• AI-powered workflow automation
• No-code platform for enterprise use
• Integration with popular workplace tools

Company Website: www.cassidyai.com

ASSUMPTION: Cassidy is a fast-growing startup with a focus on AI-powered workflow automation for enterprises. The company is well-funded and looking to expand its team with talented marketing professionals.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth as the company expands

Reporting Structure: Reports directly to the CEO, with close collaboration with Product, Sales, and Founders

Work Arrangement: Hybrid, with a requirement to be in the office 4-5 days per week

Growth Opportunities:

• As Cassidy grows, there will be opportunities for the Product Marketing Manager to take on more responsibilities and potentially lead a team
• The company is open to internal transfers and promotions, allowing employees to explore different roles and career paths
• Cassidy's focus on AI and enterprise automation provides opportunities for employees to learn and grow in a cutting-edge field

ASSUMPTION: This role offers significant growth potential as Cassidy continues to expand its team and product offerings. The company's focus on AI and enterprise automation provides opportunities for employees to learn and grow in a dynamic and innovative field.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity

Office Location(s): New York, United States

Geographic Context:

• New York is a major hub for technology and innovation, with a vibrant startup ecosystem and access to top talent
• The city offers a diverse range of cultural, entertainment, and dining options, as well as excellent educational opportunities
• New York's competitive job market and high cost of living may present challenges for some applicants

Work Schedule: Full-time, with a flexible work arrangement that requires being in the office 4-5 days per week

ASSUMPTION: Cassidy's office in New York offers a modern, collaborative work environment with access to top talent and a vibrant startup ecosystem. The city's high cost of living and competitive job market may present challenges for some applicants.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and company vision
• Skills assessment or case study to evaluate the candidate's marketing and problem-solving skills
• Final interview with key stakeholders to discuss the candidate's fit within the team and company

Key Assessment Areas:

• Candidates' ability to clearly and compellingly articulate complex ideas
• Candidates' understanding of AI and its applications in the enterprise
• Candidates' ability to develop and execute strategic marketing plans
• Candidates' cultural fit with Cassidy's mission, values, and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on SaaS products and AI or enterprise software
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
• Research Cassidy's platform, competitors, and market positioning to demonstrate your understanding of the company and its products

ATS Keywords: Product Marketing, Growth Marketing, B2B Marketing, SaaS, AI, Enterprise Automation, Workflow Automation, No-Code Platform, Large Language Models (LLMs), Messaging, Campaign Management, User Research, Competitive Analysis, SEO, Sales Enablement, Case Studies

ASSUMPTION: Cassidy's interview process is designed to evaluate candidates' marketing skills, strategic thinking, and cultural fit with the company's mission and values. Applicants should be prepared to discuss their relevant marketing experience and demonstrate their understanding of AI and enterprise automation.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• AI and machine learning platforms (e.g., TensorFlow, PyTorch, IBM Watson)

ASSUMPTION: Candidates should have experience with marketing automation tools, CRM, and project management tools. Familiarity with AI and machine learning platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Cassidy values employees who are curious, creative, and always looking for new ways to solve problems
• Collaboration: Cassidy fosters a collaborative work environment where employees support and learn from one another
• Customer-centricity: Cassidy is committed to understanding and meeting the needs of its customers, with a focus on delivering value and excellence

Work Style:

• Fast-paced and dynamic, with a focus on high autonomy and high impact
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Data-driven and analytical, with a focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, high-trust environments with lots of ownership?
• Are you curious about AI and how it changes the way work gets done?
• Do you have a strong ability to make complex ideas simple and compelling?

ASSUMPTION: Cassidy values employees who are innovative, collaborative, and customer-focused, with a strong ability to thrive in a fast-paced, dynamic work environment. Candidates should be prepared to discuss their alignment with Cassidy's values and work style during the interview process.

⚠️ Potential Challenges

• Cassidy is a fast-growing startup with a high-growth, high-pressure work environment, which may present challenges for candidates who prefer a more stable or structured work environment
• The company's focus on AI and enterprise automation may require candidates to learn new technologies and tools
• The competitive job market and high cost of living in New York may present challenges for some applicants
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment

ASSUMPTION: Candidates should be prepared to discuss their ability to thrive in a fast-paced, high-pressure work environment, as well as their comfort with learning new technologies and tools. Applicants should also be aware of the competitive job market and high cost of living in New York, as well as the hybrid work arrangement required for this role.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position may offer more responsibility and ownership, given Cassidy's small size and high-growth stage
• Cassidy's focus on AI and enterprise automation may present unique challenges and opportunities compared to other SaaS or B2B marketing roles
• As Cassidy grows, there may be opportunities for the Product Marketing Manager to take on more responsibilities and potentially lead a team, providing a clear career path for growth and advancement

ASSUMPTION: This role offers significant growth potential and responsibility compared to other Product Marketing Manager positions, with a focus on AI and enterprise automation. As Cassidy grows, there may be opportunities for the Product Marketing Manager to take on more responsibilities and potentially lead a team.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-powered workflow automation feature
• Conducting user research and competitive analysis to inform product positioning and messaging
• Creating a sales enablement deck that highlights the benefits and use cases of Cassidy's AI platform

ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and tasks that the Product Marketing Manager may be expected to perform in this role. Candidates should be prepared to discuss their relevant marketing experience and how it applies to these and other potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into the overall marketing strategy?
• How does Cassidy support the professional development and growth of its employees?
• What are the key challenges and opportunities facing Cassidy in the next 12-24 months, and how does this role contribute to addressing them?
• How does Cassidy measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?

ASSUMPTION: These interview questions are designed to help candidates better understand Cassidy's product roadmap, marketing strategy, and approach to employee development and growth. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the company and its products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on SaaS products and AI or enterprise software
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a fast-paced environment
• Research Cassidy's platform, competitors, and market positioning to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.