📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Visa
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (expectation of days in office confirmed by hiring manager)
🚀 Job Overview
Key aspects of this role include:
- Leading the go-to-market strategy and execution for Visa's apps
- Building awareness, driving adoption, and accelerating growth using a full-funnel marketing approach
- Collaborating cross-functionally with Product, Growth, Creative, and Data teams
- Leveraging B2C marketing tactics such as paid social, content marketing, lifecycle communications, and performance campaigns
ASSUMPTION: This role requires a strong B2C mindset and digital native skills to drive success in the fast-paced consumer app environment.
📋 Key Responsibilities
✅ Own the go-to-market plan for Visa's B2C app launch, including positioning, messaging, and campaign execution
✅ Develop and manage full-funnel marketing strategies across paid, owned, and earned channels
✅ Collaborate with Product and UX teams to influence feature positioning, onboarding experience, and in-app engagement strategies
✅ Lead paid media campaigns, especially paid social and display, working with internal teams or agency partners to optimize performance
✅ Build and manage an ongoing content marketing strategy in-app communications
✅ Use customer insights and analytics to continuously refine audience targeting, creative messaging, and channel mix
✅ Partner with creative teams to brief, develop, and iterate on campaign assets that resonate with target users
✅ Track and report KPIs related to acquisition, conversion, and retention, and drive continuous improvement through testing and iteration
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 5+ years of relevant work experience in B2C product or growth marketing, ideally within a startup, consumer app, or digital-first environment
Required Skills:
- Proven success in launching and scaling mobile apps or digital consumer products
- Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
- Practical experience in paid social, content marketing, CRM or lifecycle campaigns, and SEO
- Solid understanding of digital channels, mobile user behavior, and user acquisition best practices
- Data-driven approach with strong analytical skills and a test-and-learn mindset
- Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
Preferred Skills:
- Experience in consumer fintech or other fast-paced B2C sectors
ASSUMPTION: Candidates with experience in consumer fintech or other fast-paced B2C sectors may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AED 350,000 - 450,000 per annum (industry standard for a Product Marketing Manager role in Dubai with 5-10 years of experience)
Benefits:
- Competitive benefits package
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts and perks
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, providing ample opportunities for collaboration and growth.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a world leader in payments and technology, enabling individuals, businesses, and economies to thrive through innovative, convenient, reliable, and secure payments networks.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
- Visa is committed to uplifting everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cross-border transactions
- Cybersecurity and fraud management
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with a diverse, global team and contribute to the company's mission of connecting the world through secure and reliable payments.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with cross-functional teams, including Product, Growth, Creative, and Data.
Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.
Growth Opportunities:
- Potential to grow into a senior role within the product marketing team or explore other marketing disciplines within Visa.
- Opportunities to work on global campaigns and collaborate with international teams.
- Access to learning and development resources to enhance skills and advance career growth.
ASSUMPTION: This role offers opportunities for career growth and development within Visa's global organization.
🌍 Location & Work Environment
Office Type: Visa's Dubai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US (global headquarters); 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Dubai is a multicultural city with a thriving business environment, offering numerous opportunities for networking and professional growth.
- The United Arab Emirates has a strong focus on innovation and technology, making it an ideal location for a global payments company like Visa.
- The Dubai office is strategically located to serve the Middle East, Africa, and South Asia regions.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: Working in Dubai offers a unique blend of cultural experiences and professional opportunities, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2C marketing experience and relevant skills for this role.
- Prepare examples of successful marketing campaigns you've led, focusing on full-funnel strategies and data-driven results.
- Demonstrate your understanding of Visa's business and the competitive landscape in the digital payments industry.
ATS Keywords: B2C marketing, go-to-market strategy, campaign execution, performance analysis, content marketing, paid media campaigns, customer insights, analytics, collaboration, digital channels, user acquisition, data-driven approach, lifecycle communications, SEO, mobile user behavior, creative messaging
ASSUMPTION: Applicants should focus on demonstrating their B2C marketing expertise and ability to drive results in a fast-paced, cross-functional environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's global standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Cross-functional and collaborative
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How have you demonstrated a customer-centric approach in your previous marketing roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive marketing results?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Applicants should assess their fit with Visa's values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, cross-functional environment
- Keeping up with the latest trends and best practices in B2C marketing and digital payments
- Balancing short-term campaign execution with long-term strategic planning
- Adapting to a hybrid work arrangement and maintaining productivity in a remote work environment
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on B2C marketing tactics and digital channels.
- In the digital payments industry, this role requires a deep understanding of consumer behavior and preferences in the Middle East, Africa, and South Asia regions.
- Career progression in this role may involve moving into senior product marketing positions or exploring other marketing disciplines within Visa.
ASSUMPTION: Applicants should research similar roles and the digital payments industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new consumer app launch in the Middle East
- Optimizing user acquisition campaigns across paid social and display channels to improve cost per acquisition and return on ad spend
- Analyzing customer data to segment users and create targeted lifecycle communication campaigns to improve retention and engagement
ASSUMPTION: Applicants should prepare examples of their work that demonstrate their ability to drive results in these areas.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Visa's apps in the Middle East, Africa, and South Asia regions, and how this role fits into that strategy?
- How does the product marketing team collaborate with other marketing functions, such as brand marketing and corporate communications, to ensure consistent messaging and branding?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Visa support the professional development and growth of its employees in marketing roles?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the organization?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Product Marketing Manager - Visa
- Tailor your resume and cover letter to highlight your B2C marketing experience and relevant skills for this role.
- Prepare examples of successful marketing campaigns you've led, focusing on full-funnel strategies and data-driven results.
- Demonstrate your understanding of Visa's business and the competitive landscape in the digital payments industry.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
