Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Global-e

🔹 Location: Israel (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Conducting market research and analysis to understand customer needs and competitive landscape
• Enabling sales teams with necessary tools and resources for effective product positioning
• Collaborating with cross-functional teams to create sales collateral and develop compelling messaging frameworks
• Staying updated with industry trends and emerging technologies
• Managing product launches, release notes, and communications

ASSUMPTION: This role requires a strong balance of analytical, creative, and communication skills. The ideal candidate will be comfortable working cross-functionally and have a solid understanding of B2B SaaS products.

📋 Key Responsibilities

✅ Conduct market analysis to understand customer needs, competitive landscape, and emerging trends

✅ Stay up to date with the latest industry trends, emerging technologies, and competitive landscape

✅ Analyse market data and customer feedback to identify opportunities for product enhancements and new feature development

✅ Train and equip sales teams with the tools and resources needed to effectively sell and position products

✅ Develop competitive battle cards and objection-handling strategies

✅ Manage product launches, release notes, communications, and deliverables

✅ Collaborate with cross-functional teams to create sales collateral, case studies, whitepapers, and other assets

✅ Ensure consistency and alignment of brand voice across channels

✅ Develop clear, compelling, and differentiated messaging frameworks

✅ Create product value propositions that resonate with target audiences

ASSUMPTION: This role may require occasional travel for industry events and conferences.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field; MBA is a plus.

Experience: 3-5+ years of experience in product marketing, preferably in e-Commerce, funnel conversion, Fintech, Logistics, or Payments industries. B2B/B2B2C SaaS experience is a must.

Required Skills:

• Strong analytical skills with the ability to translate data into actionable insights
• Ability to craft compelling product narratives and translate complex concepts into clear, concise language and business values
• Excellent communication and presentation skills
• Proven ability to work cross-functionally and collaborate with various teams
• Fluency in English (written and spoken)

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM)
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in the e-commerce industry or related fields will have a significant advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically $80,000 - $120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for product marketing managers in Israel with similar experience levels.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time position with standard business hours (8:00 AM - 5:00 PM IST, with a one-hour lunch break). Occasional work on weekends or evenings may be required to support product launches or events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Global-e operates in the technology industry, specifically focusing on enabling and accelerating global, direct-to-consumer cross-border e-commerce growth.

Company Size: Global-e is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: Global-e was founded in 2013 and has since grown to become a publicly-traded company (Nasdaq: GLBE).

Company Description:

• Global-e is the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border e-commerce growth
• The company makes selling internationally as simple as selling domestically by offering customers in over 200 destinations worldwide a seamless localized shopping experience
• Global-e partners with hundreds of retailers and brands across the US, the UK, Europe, and Asia to increase international traffic conversion and grow sales

Company Specialties:

• e-commerce
• Internet
• Retail
• Payments
• Alternative payments
• Conversion
• Localization
• Direct to consumer
• Global expansion
• Trade compliance
• Taxes and duties
• Outbound and inbound logistics
• Global operations
• Cross-border e-commerce
• Global intelligence
• Global enablement
• Global demand
• Global fraud prevention
• Merchant of record

Company Website: http://www.global-e.com

ASSUMPTION: Global-e's focus on cross-border e-commerce growth presents unique opportunities for international exposure and collaboration.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.

Work Arrangement: This role is fully remote, with the option to work from one of Global-e's global offices if preferred.

Growth Opportunities:

• Potential career progression into senior leadership roles within the Product Marketing department
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a global customer base and diverse team, fostering personal and professional development

ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills to succeed in this role.

🌍 Location & Work Environment

Office Type: Global-e has multiple offices worldwide, with this role being fully remote.

Office Location(s): Global-e's offices are located in Israel, the UK, the US, Australia, and Japan.

Geographic Context:

• Israel, where this role is based, is a global tech hub with a thriving startup ecosystem
• The country offers a high quality of life, with a diverse culture and rich history
• Israel's time zone (IST, UTC+3) allows for effective collaboration with teams in Europe, the Middle East, and Asia

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate team members in different time zones.

ASSUMPTION: The fully remote work arrangement may require occasional travel for team meetings, industry events, or client visits.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team (30 minutes)
• Technical interview with the hiring manager (60 minutes)
• Case study presentation and Q&A with the product and marketing teams (60 minutes)
• Final interview with the VP of Product Marketing (30 minutes)

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and presentation skills
• Product marketing expertise and industry knowledge
• Cultural fit and alignment with Global-e's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a case study demonstrating your product marketing skills and submit it with your application
• Research Global-e's products, customers, and competition to showcase your industry knowledge during interviews

ATS Keywords: Product Marketing, Market Research, Sales Enablement, Content Development, Product Positioning, Messaging, B2B SaaS, e-Commerce, Fintech, Logistics, Payments, Competitive Analysis, Cross-Functional Collaboration

ASSUMPTION: The interview process may vary based on the candidate's qualifications and the hiring team's availability.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Strong focus on data-driven decision-making
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working cross-functionally and collaborating with various teams?
• Do you have a strong data-driven mindset and the ability to translate data into actionable insights?

ASSUMPTION: Candidates who align with Global-e's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic thinking with tactical execution
• Occasional travel requirements for industry events, conferences, or client visits
• Adapting to a fully remote work arrangement, if preferred

ASSUMPTION: The potential challenges listed above can be mitigated with strong time management skills, clear communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position places a stronger emphasis on market research and competitive analysis
• Global-e's focus on cross-border e-commerce growth presents unique opportunities and challenges compared to domestic e-commerce roles
• Candidates with experience in B2B/B2B2C SaaS products may find this role more aligned with their skillset and career goals

ASSUMPTION: The specific comparisons and industry context may vary based on the candidate's background and experience.

📝 Sample Projects

• Conducting a competitive analysis of global e-commerce platforms and developing a go-to-market strategy for a new product feature
• Creating a sales enablement toolkit, including battle cards, objection-handling guides, and product positioning statements, to support the sales team in closing deals
• Developing a content marketing strategy to raise awareness of Global-e's products and drive customer engagement

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Product Marketing Manager may work on, but the specific projects may vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role support Global-e's overall business strategy and growth objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the product marketing team collaborate with other departments, such as product, sales, and marketing?
• What opportunities are there for professional development and career growth within the product marketing department?
• How does Global-e support work-life balance for its employees, particularly those in fully remote roles?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the team they will be working with. Candidates are encouraged to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study demonstrating your product marketing skills and submit it with your application
• Research Global-e's products, customers, and competition to showcase your industry knowledge during interviews
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.