B

Product Marketing Manager

BioCatch
Full-time
Remote
Worldwide
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: BioCatch

πŸ”Ή Location: United Kingdom, France, Germany, Netherlands, Italy, Dubai, South Africa

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Product Marketing

πŸ”Ή Date Posted: July 15, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: Remote (UK, France, Germany, Netherlands, Italy, Dubai, South Africa)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the execution of key product marketing initiatives
  • Collaborating with cross-functional teams (Product, Program Management, Sales, Marketing)
  • Being hands-on with market analysis, content creation, product positioning, and sales enablement
  • Working in a fast-paced, highly innovative tech environment

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving product success through effective marketing.

πŸ“‹ Key Responsibilities

βœ… Developing marketing content and collateral such as product one-pagers, customer decks, FAQs, and training materials

βœ… Supporting sales enablement efforts by organizing product training sessions and maintaining up-to-date resources for go-to-market teams

βœ… Translating technical product features into clear, compelling messaging tailored to different audiences

βœ… Coordinating competitive research and assisting with gathering and synthesizing industry trends and insights

βœ… Collaborating with Product Management to help track product roadmaps and maintain updated demo materials

βœ… Participating in cross-functional team meetings to stay aligned on product updates and initiatives

βœ… Maintaining shared documentation and internal tools to ensure consistency and access to marketing materials

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Computer Sciences, or equivalent; MBA is an advantage

Experience: Proven experience of 3+ years as a Product Marketing Manager/Product Manager or similar role in the B2B Technology Space (Cybersecurity is an advantage)

Required Skills:

  • Market analysis experience
  • Familiarity with product marketing tactics (e.g., integrated product launch)
  • Excellent communication skills
  • Strong interpersonal skills; Team Player
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills

Preferred Skills:

  • Experience in the B2B Technology Space, specifically Cybersecurity
  • Fluency in additional languages (beneficial but not required)

ASSUMPTION: Candidates with a strong background in product marketing and a passion for technology are likely to excel in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£55,000 - Β£75,000 per annum (based on industry standards for a mid-level Product Marketing Manager in the UK)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Flexible working arrangements

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: BioCatch operates in the Computer and Network Security industry, focusing on behavioral authentication and continuous authentication to prevent financial crime.

Company Size: BioCatch has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: BioCatch was founded in 2011, with over a decade of experience in behavioral biometrics and fraud prevention.

Company Description:

  • BioCatch prevents financial crime by recognizing patterns in human behavior, using machine learning to analyze user interactions with digital banking platforms.
  • The company continuously collects over 3,000 anonymized data points, providing device intelligence that distinguishes legitimate users from criminals.
  • BioCatch serves 34 of the world's largest 100 banks and 257 total financial institutions, protecting 447 million people worldwide.

Company Specialties:

  • Behavioral Authentication
  • Continuous Authentication
  • Cybersecurity
  • Malware Detection
  • Fraud Detection
  • RAT Detection
  • Behavioral Biometrics
  • Online & Mobile Banking

Company Website: www.biocatch.com

ASSUMPTION: BioCatch's focus on behavioral biometrics and continuous authentication sets it apart in the cybersecurity industry, offering unique opportunities for innovation and growth.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Manager reports to the VP of Product Marketing and collaborates with cross-functional teams, including Product, Program Management, Sales, and Marketing.

Work Arrangement: This role is remote, with the option to work from various locations across the UK, France, Germany, Netherlands, Italy, Dubai, or South Africa.

Growth Opportunities:

  • Expanding product marketing skills and expertise within a fast-growing company
  • Contributing to the development and launch of new products and features
  • Potential career progression into senior product marketing or management roles

ASSUMPTION: This role offers opportunities for professional growth and development, with the potential to make a significant impact on BioCatch's product marketing efforts.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from various locations across the UK, France, Germany, Netherlands, Italy, Dubai, or South Africa

Office Location(s): Multiple locations across the UK, France, Germany, Netherlands, Italy, Dubai, and South Africa

Geographic Context:

  • Working remotely allows for flexibility and a better work-life balance
  • Opportunities to collaborate with diverse teams across different time zones
  • Access to vibrant tech communities and networking opportunities in various locations

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work in various locations, fostering a diverse and inclusive work environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Hiring Manager
  • Technical assessment or case study
  • Final interview with the VP of Product Marketing and other stakeholders

Key Assessment Areas:

  • Product marketing skills and experience
  • Communication and presentation skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with BioCatch's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
  • Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
  • Research BioCatch's products, industry, and competitors to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Product Marketing, B2B Technology, Cybersecurity, Market Analysis, Sales Enablement, Content Creation, Product Positioning, Competitive Research, Industry Trends, Cross-functional Teams

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' product marketing skills, experience, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration tools (e.g., Slack, Microsoft Teams)
  • Presentation tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standard practices.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Integrity
  • Collaboration
  • Customer-centricity
  • Accountability

Work Style:

  • Adaptable and flexible, with a willingness to learn and grow
  • Strong communication and collaboration skills
  • Results-driven and proactive, with a focus on delivering high-quality work

Self-Assessment Questions:

  • Do you thrive in a fast-paced, innovative environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong customer focus and a passion for driving product success?

ASSUMPTION: Candidates who align with BioCatch's values and work style are likely to be a strong fit for the company and this role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Adapting to the unique aspects of behavioral biometrics and continuous authentication
  • Collaborating effectively with diverse teams across different time zones
  • Keeping up with industry trends and competitor activities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Product Marketing Manager roles, this position offers a unique focus on behavioral biometrics and continuous authentication
  • Industry-specific context: The cybersecurity industry is dynamic and fast-paced, with a strong focus on innovation and problem-solving
  • Career path comparison: This role provides opportunities for professional growth and development, with the potential to progress into senior product marketing or management roles

ASSUMPTION: This role offers a unique opportunity to work in a specialized and innovative field within the broader cybersecurity industry.

πŸ“ Sample Projects

  • Developing a comprehensive product launch plan for a new behavioral authentication feature
  • Conducting competitive research and analysis to inform product positioning and messaging
  • Creating engaging and informative training materials for sales and customer success teams

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Product Marketing Manager role at BioCatch.

❓ Key Questions to Ask During Interview

  • How does BioCatch differentiate its behavioral authentication solutions from competitors?
  • Can you describe the cross-functional team structure and how the Product Marketing team collaborates with other departments?
  • What are the most significant challenges facing the Product Marketing team in the next 6-12 months, and how can this role contribute to addressing them?
  • How does BioCatch support the professional growth and development of its employees?
  • What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
  • Prepare examples of your past marketing campaigns, their outcomes, and the lessons you learned
  • Research BioCatch's products, industry, and competitors to demonstrate your understanding and enthusiasm for the role
  • Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.