Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: People.ai

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product introductions (NPI).
• Collaborating with cross-functional teams to support successful product launches.
• Creating clear, compelling messaging that aligns with People.ai’s unique value proposition.
• Producing a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs.
• Engaging directly with customers to showcase the value of People.ai’s technology.

ASSUMPTION: This role requires a strong understanding of sales and revenue operations personas, their workflows, and their key challenges. Familiarity with AI and sales tech would be beneficial but not required.

📋 Key Responsibilities

✅ Assist in crafting and executing go-to-market strategies for new product introductions (NPI).

✅ Collaborate with cross-functional teams to support successful product launches.

✅ Develop clear, compelling messaging that aligns with People.ai’s unique value proposition.

✅ Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption.

✅ Draft and distribute a quarterly product newsletter to keep internal and external audiences informed.

✅ Work closely with customers during beta programs to collect insights that shape product positioning and messaging.

✅ Develop engaging product explainer videos and demo tours to simplify complex AI-driven concepts.

✅ Write product-specific blogs and campaigns to drive awareness, adoption, and engagement.

✅ Interview customers and create compelling case studies showcasing the real-world impact of People.ai solutions.

ASSUMPTION: This role involves a high degree of collaboration and cross-functional work. Strong communication and teamwork skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. (ASSUMPTION: A relevant master's degree may be beneficial but not required.)

Experience: 5+ years of experience in product marketing or closely related experience.

Required Skills:

• Ability to craft compelling positioning and thought leadership content.
• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks.
• Ability to use data and analytics to drive decision making and a strong track record of setting and delivering against measurable marketing metrics.
• Strong communication and writing skills and ability to work across business lines, presenting to and working with stakeholders.
• Exceptional team player with proven ability to work with and influence cross-functional teams.
• Strong understanding of sales and revenue operations personas, their workflows, and their key challenges.
• Experience working cross-functionally with Product, Sales, and Customer Success teams to drive adoption and alignment.
• Comfort in a fast-paced, high-growth startup environment, balancing multiple projects with tight deadlines.

Preferred Skills:

• Familiarity with AI and sales tech and how they impact GTM teams.
• Experience building demo tours with products like Storylane.
• Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence.
• Data-driven mindset—able to analyze adoption metrics and adjust marketing strategies accordingly.

ASSUMPTION: While not required, experience with AI and sales tech can provide a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $90,000 to $135,000 per year (ASSUMPTION: This range is subject to change and may vary based on factors such as skill set, training, experience, licensure, certifications, and location.)

Benefits:

• Commissions
• Bonus Programs
• Equity

Working Hours: Full-time, with flexible hours to accommodate remote work.

ASSUMPTION: The salary range is an estimate and may vary based on various factors. Regular employees may also be eligible for additional benefits not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: People.ai operates in the Software Development industry, focusing on AI-driven sales solutions for go-to-market teams.

Company Size: People.ai has 201-500 employees, providing a mid-sized company environment where applicants can make a significant impact.

Founded: 2016. People.ai has grown rapidly since its founding, demonstrating strong market demand for its AI-driven sales solutions.

Company Description:

• People.ai is the leading AI data platform for go-to-market teams.
• Since 2016, People.ai has been transforming how go-to-market teams improve sales effectiveness and win rates via industry-leading comprehensive data foundation and generative AI capabilities.
• With People.ai’s SalesAI platform, teams can unlock the value of their data to automate many strategic sales activities, including account planning, deal inspection, content generation, account enablement, and even forecasting.

Company Specialties:

• AI-driven sales solutions
• Revenue intelligence
• Sales enablement
• Data management

Company Website: www.people.ai

ASSUMPTION: People.ai's focus on AI-driven sales solutions makes it an attractive option for candidates interested in the intersection of AI and sales technology.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5+ years of experience in product marketing or a related field.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This role is remote-friendly, with flexible hours to accommodate different time zones and work-life balance.

Growth Opportunities:

• As People.ai continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
• Working closely with cross-functional teams can provide exposure to various aspects of the business, fostering career growth and development.
• The fast-paced, high-growth startup environment offers ample opportunities for learning and growth.

ASSUMPTION: While there may be opportunities for growth, the specific career path for this role will depend on the individual's performance and the company's future needs.

🌍 Location & Work Environment

Office Type: Remote, with no physical office requirement.

Office Location(s): N/A (Remote)

Geographic Context:

• People.ai is headquartered in San Francisco, California, with a remote-friendly work environment that allows for flexibility in location.
• The company operates in the Software Development industry, which has a strong presence in the San Francisco Bay Area and other major tech hubs worldwide.
• The remote work environment allows for a better work-life balance and the ability to work from anywhere with a stable internet connection.

Work Schedule: Full-time, with flexible hours to accommodate remote work.

ASSUMPTION: The remote work environment may require self-motivation and strong time management skills to maintain productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Cross-functional team collaboration
• Data-driven decision-making
• Alignment with People.ai's company values and culture

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of People.ai's unique value proposition and how your skills and experience align with the role.
• Prepare examples of your product marketing work, such as messaging frameworks, content, or launch plans, to showcase during the interview.
• Research People.ai's competitors and be prepared to discuss how the company's AI-driven sales solutions differentiate it in the market.

ATS Keywords: Product Marketing, AI, Sales Tech, Go-To-Market, Messaging, Content Creation, Cross-Functional Teams, Data-Driven Decision Making, Remote Work

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager and the company's current priorities.

🛠️ Tools & Technologies

• Storylane (for demo tours)
• Various marketing automation and analytics tools
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the individual's role and the company's current needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to change quickly?
• Are you comfortable working cross-functionally and collaborating with various teams to achieve common goals?
• Do you have a strong data-driven mindset, and can you use data to inform your decision-making and marketing strategies?
• Are you results-oriented, and can you consistently deliver high-quality work under tight deadlines?

ASSUMPTION: Cultural fit is essential for success in this role, and candidates should carefully consider whether their work style and values align with People.ai's company culture.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth startup environment can be demanding and may require long hours or quick turnaround times.
• Collaborating with cross-functional teams can sometimes present challenges in communication and alignment, requiring strong interpersonal skills and adaptability.
• Working remotely may require self-motivation and strong time management skills to maintain productivity and focus.
• The AI-driven sales solutions space is rapidly evolving, and the Product Marketing Manager must stay up-to-date with industry trends and new technologies.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Product Marketing Manager at People.ai vs. Product Marketing Manager at a traditional software company: People.ai's focus on AI-driven sales solutions sets it apart from traditional software companies, offering a unique opportunity to work at the intersection of AI and sales technology.
• Product Marketing Manager at People.ai vs. Product Marketing Manager at a smaller startup: People.ai's mid-sized company environment provides more resources and structure than a smaller startup, while still offering the agility and growth opportunities of a startup environment.
• Product Marketing Manager at People.ai vs. Product Marketing Manager at a larger enterprise: People.ai's fast-paced, high-growth startup environment offers more opportunities for career growth and development than a larger enterprise, but may also present more challenges in terms of resources and stability.

ASSUMPTION: Candidates should carefully consider the unique aspects of this role at People.ai and how they align with their career goals and preferences.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven sales solution, including messaging, content, and launch plan.
• Creating a product explainer video and demo tour to showcase the unique features and benefits of People.ai's AI-driven sales solutions.
• Conducting customer interviews to gather insights and feedback on People.ai's products, and using that information to inform product positioning and messaging.

ASSUMPTION: These sample projects are intended to illustrate the types of work the Product Marketing Manager may be expected to perform, but the specific projects may vary depending on the company's current needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for new product introductions at People.ai, and how this role fits into that process?
• How does People.ai differentiate its AI-driven sales solutions from competitors in the market?
• What are the key challenges and opportunities facing the go-to-market teams at People.ai, and how does this role address those challenges and opportunities?
• How does People.ai support the professional development and growth of its employees, particularly in the Product Marketing function?
• What is the company's approach to remote work, and how does it support employees working remotely?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/people-ai/ac6e66b6-effa-4aac-b392-9cbf8a99011f
• Tailor your resume to highlight your relevant product marketing experience and achievements.
• Write a cover letter that demonstrates your understanding of People.ai's unique value proposition and how your skills and experience align with the role.
• Prepare examples of your product marketing work, such as messaging frameworks, content, or launch plans, to showcase during the interview.
• Research People.ai's competitors and be prepared to discuss how the company's AI-driven sales solutions differentiate it in the market.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.