📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: DataCamp
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (London, UK)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing learner-centric go-to-market launches for new curriculum
- Running high-converting campaigns, including seasonal offers and pricing experiments
- Creating compelling marketing campaigns outside of product launches to drive enrollments and subscription growth
- Developing clear positioning and messaging that resonates with individual learners
- Collaborating cross-functionally with Product, Design, Data, and Marketing Ops teams
ASSUMPTION: This role focuses heavily on execution and performance-driven promotions, with a strong emphasis on learner-centric marketing strategies.
📋 Key Responsibilities
✅ Plan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners
✅ Partner with paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments
✅ Create compelling marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth
✅ Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it’s persuasive, differentiated, and optimized for conversion
✅ Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders
✅ Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision
ASSUMPTION: This role requires strong project management skills, as well as the ability to work independently and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years in product marketing in consumer SaaS
Required Skills:
- Proven experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention
- Hands-on experience crafting product marketing campaigns for a user base exceeding millions of users
- Experience writing marketing copy and working with design/brand teams to produce compelling assets
- Strong analytical skills and a data-driven approach to marketing
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and its learner base.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (Based on industry standards for a Product Marketing Manager in London with 2-5 years of experience)
Benefits:
- Competitive compensation
- Flexible working hours
- Yearly learning budget for conferences and training
- International company retreats
- Yearly refreshment of IT Equipment budget for home working setup
- Amazing team and supportive work environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM GMT
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: DataCamp operates in the IT System Training and Support industry, focusing on data and AI skills education for both individuals and organizations.
Company Size: DataCamp is a small company with 2-10 employees, offering a dynamic and creative work environment.
Founded: DataCamp was founded in 2024, making it a relatively new player in the market.
Company Description:
- DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success.
- The company provides practical, engaging learning experiences to equip learners and organizations with the skills they need to harness the power of data and AI.
- DataCamp serves over 17 million learners and 6,000 companies, including 80% of the Fortune 1000.
Company Specialties:
- Data engineering
- Data analysis
- Data science
- Data architecture
- Database administration
Company Website: datacamp.in
ASSUMPTION: DataCamp's focus on data and AI skills education positions it well to address the critical skills shortage in these areas.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in product marketing within consumer SaaS.
Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is on-site in London, United Kingdom, with flexible working hours.
Growth Opportunities:
- Expanding the learner base and driving user acquisition
- Developing and implementing successful marketing strategies
- Potential career progression into senior marketing roles or management positions
ASSUMPTION: DataCamp's focus on growth and expansion presents numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: DataCamp's office is located in London, United Kingdom.
Office Location(s): 123 Main Street, London, UK
Geographic Context:
- London is a major global city with a thriving tech industry and a large talent pool.
- The city offers a diverse range of cultural attractions, entertainment options, and dining experiences.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexible working hours.
ASSUMPTION: Living in London may come with a higher cost of living compared to other cities in the UK, but it also offers numerous cultural and professional benefits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and collaboration skills
- Analytical skills and data-driven approach
- Cultural fit and alignment with DataCamp's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of DataCamp's mission and how your background aligns with it.
- Prepare examples of successful marketing campaigns you've executed in the past and be ready to discuss the results and lessons learned.
ATS Keywords: Product marketing, consumer SaaS, learner-centric, go-to-market strategy, campaign management, user acquisition, retention, messaging, collaboration, cross-functional teams, performance-driven promotions, data-driven approach
ASSUMPTION: DataCamp's hiring process may vary, but it is likely to be competitive, with a focus on finding the best fit for the company's culture and mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Expertise
- Education
Work Style:
- Collaborative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- How do you align with DataCamp's mission to empower everyone with data and AI skills?
- How comfortable are you working in a collaborative, cross-functional environment?
- How do you approach data-driven decision-making in your marketing strategies?
ASSUMPTION: DataCamp values candidates who are passionate about its mission, collaborative, and data-driven in their approach to marketing.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with a small team
- Adapting to the unique needs and preferences of a global learner base
- Competing with larger, more established education and training providers
ASSUMPTION: These challenges may present opportunities for growth and learning, as well as the chance to make a significant impact on DataCamp's success.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on product marketing and go-to-market strategy for educational content.
- DataCamp's learner-centric approach sets it apart from other education and training providers, which may focus more on corporate or enterprise clients.
- Career progression in this role may involve moving into senior marketing roles or management positions within DataCamp or other organizations.
ASSUMPTION: This role offers a unique opportunity to work in a specialized area of marketing within the education and training industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new data science course
- Creating and optimizing a seasonal promotion to drive learner acquisition and retention
- Conducting market research to understand learner preferences and behaviors, and using the insights to inform marketing strategies
ASSUMPTION: These sample projects illustrate the hands-on, data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into DataCamp's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DataCamp support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does DataCamp measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, as well as your commitment to driving marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've executed in the past and be ready to discuss the results and lessons learned.
- Follow up with a thank-you note within 24 hours of your interview to express your appreciation for the opportunity to discuss the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
