📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Sigma Computing
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to support Sales and Marketing initiatives for specific verticals
- Designing and implementing a comprehensive product marketing content plan that aligns with Sigma's go-to-market strategy
- Producing engaging written and video content that highlights Sigma's value proposition within each vertical
- Collaborating cross-functionally with various teams to ensure messaging and communication are effective
ASSUMPTION: This role requires a strong understanding of the data ecosystem and a track record of crafting targeted messaging and content. A proactive self-starter with 3-5 years of experience in product marketing or the data space is preferred.
📋 Key Responsibilities
✅ Developing and executing content strategies to support Sales and Marketing initiatives for specific verticals
✅ Designing and implementing a comprehensive product marketing content plan that aligns with Sigma's go-to-market strategy
✅ Producing engaging written and video content that highlights Sigma's value proposition within each vertical
✅ Crafting tailored sales decks and enablement materials for each vertical, develop GTM plays, and implement those plays with sales leadership
✅ Developing use-cases, examples, demos, website pages, white papers and multiple other forms of content that showcase Sigma's solutions for unique business problems within each vertical
✅ Empowering partner sales teams with the knowledge and tools to sell Sigma's solutions specific to their vertical
✅ Participating and contributing to core product marketing initiatives, including launch planning, community-building, and content creation
✅ Acting as the conduit between Sigma's product marketing and Snowflake's product marketing to ensure launches and roadmaps are aligned and our participation in key developments in their roadmap dovetail and amplify our joint opportunities
✅ Leading new joint product releases with Snowflake, including collateral development, communication strategy, co-marketing deliverables, training tools, and more
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration. Strong organizational and project management skills are essential to succeed in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in product marketing or supporting the data space
Required Skills:
- Strong knowledge of the data ecosystem
- Proven ability to craft targeted messaging and content
- Exceptional writing skills across various formats
- Demonstrated organizational and project management skills
- Solid understanding of the analytics market and components of the analytics stack
- Proficient in analyzing metrics and generating insightful reports
Preferred Skills:
- Experience with Snowflake or similar cloud data warehouses
- Familiarity with data visualization tools
- Background in software or technology marketing
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio of work may be considered in lieu of a formal degree.
💰 Compensation & Benefits
Salary Range: $135,000 - $160,000 annually
Benefits:
- Equity
- Generous health benefits
- Flexible time off policy
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The provided salary range is based on the information given in the job listing. However, it's always recommended to verify the compensation package directly with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud analytics and business intelligence
Company Size: Medium (501-1,000 employees), which offers a mix of opportunities for collaboration and growth while maintaining a manageable team size
Founded: 2017, with a focus on transforming BI through innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption
Company Description:
- Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions
- The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required
- Sigma Computing has added features such as collaboration tools and embedded analytics capabilities, with recent product launches including AI tools like forecasting capabilities, an AI copilot, and a notebook interface
Company Specialties:
- Data Analytics
- Business Intelligence
- Data Visualization
- Cloud Data Warehouses
- Spreadsheet
- Analytics
- Reporting
- Data Applications
- and Data Apps
Company Website: https://www.sigmacomputing.com/
ASSUMPTION: Sigma Computing is a well-established company in the cloud analytics and business intelligence space, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Product Marketing and works cross-functionally with various teams, including Partnerships, Product Management, Marketing, and the larger GTM team
Work Arrangement: On-site, with a flexible time off policy and occasional travel as needed
Growth Opportunities:
- Advancement within the Product Marketing team or other departments within the company
- Expanding skills and expertise in cloud analytics, data platforms, and content creation
- Potential to work on high-impact projects and initiatives that drive the company's growth and success
ASSUMPTION: This role offers a unique opportunity to work at the intersection of product marketing, data platforms, and content creation, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a dog-friendly office environment
Office Location(s): 116 New Montgomery St, San Francisco, California 94105, US
Geographic Context:
- San Francisco, CA, is a major tech hub with a vibrant startup scene and numerous opportunities for professional growth and networking
- The office is located in the South of Market (SoMa) district, offering easy access to public transportation, restaurants, and cultural attractions
- The company offers a flexible time off policy, allowing employees to maintain a healthy work-life balance
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and a results-driven work environment
ASSUMPTION: The on-site work environment in San Francisco offers a dynamic and collaborative setting, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Candidates' understanding of the data ecosystem and analytics market
- Ability to craft targeted messaging and content
- Writing and communication skills
- Project management and organizational skills
- Alignment with the company's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your portfolio of work, if applicable, to demonstrate your ability to craft engaging content
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research the company and its products to show your enthusiasm and understanding of their mission
ATS Keywords: Data ecosystem, targeted messaging, content creation, product marketing, cloud analytics, data platforms, collaboration, GTM strategy, sales enablement, project management
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Content creation and management tools (e.g., Asana, Trello, or Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or Power BI)
- Cloud data warehouse platforms (e.g., Snowflake)
- Spreadsheet software (e.g., Microsoft Excel or Google Sheets)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Sigma Computing values creativity and continuous improvement in all aspects of the business
- Collaboration: The company fosters a culture of teamwork and cross-functional collaboration
- Customer-centric: Sigma Computing prioritizes understanding and addressing the needs of its customers
Work Style:
- Results-driven: The company values employees who take initiative and deliver results
- Adaptable: Sigma Computing encourages employees to be flexible and adaptable in the face of change
- Data-informed: The company makes decisions based on data and analytics
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the data ecosystem?
- Can you describe a time when you had to adapt your content strategy based on new information or feedback?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Sigma Computing values candidates who are passionate about data, innovative in their approach to content creation, and collaborative in their work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest trends and developments in the data ecosystem
- Collaborating effectively with cross-functional teams
- Occasional travel as needed
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a results-driven work ethic.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on technical knowledge of data platforms and cloud analytics
- In the broader context of the analytics market, this role focuses on cloud data warehouses and spreadsheet-like interfaces, differentiating it from other analytics-focused positions
- Career-wise, this role offers opportunities for growth within the Product Marketing team or other departments within the company, with potential advancement to senior or management-level positions
ASSUMPTION: This role is unique in its focus on cloud analytics and data platforms, requiring candidates with a strong technical background and a deep understanding of the data ecosystem.
📝 Sample Projects
- Developing a comprehensive content plan for a new vertical, including sales decks, enablement materials, and other forms of content that showcase Sigma's unique value proposition
- Creating a series of blog posts or articles that explain complex data and analytics concepts in an easily digestible format
- Producing a webinar or video series that highlights Sigma's collaboration tools and embedded analytics capabilities
ASSUMPTION: These sample projects demonstrate the range of content creation and strategic planning required for this role, showcasing the candidate's ability to craft engaging and targeted messaging.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that plan?
- How does the Product Marketing team collaborate with other departments, such as Partnerships, Product Management, and Marketing?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Sigma Computing support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and the company, as well as their ability to think critically about the position and its responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your work, if applicable, to showcase your ability to craft engaging content
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively
- Research the company and its products to show your enthusiasm and understanding of their mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
