K

Product Marketing Manager

KLA
Full-time
On-site
Milpitas, California, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: KLA

πŸ”Ή Location: Milpitas, California

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Semiconductor Manufacturing

πŸ”Ή Date Posted: May 29, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving marketing initiatives for advanced packaging and wafer-to-wafer bonding solutions
  • Conducting market analysis and competitive assessments
  • Collaborating with cross-functional teams to define product value propositions and roadmaps
  • Developing and executing strategic marketing campaigns
  • Delivering technical presentations and engaging with customers

ASSUMPTION: This role requires a strong understanding of advanced packaging processes and technologies, as well as experience in product marketing within a multi-disciplinary technology product team.

πŸ“‹ Key Responsibilities

βœ… Evaluate existing and emerging markets to identify opportunities and trends

βœ… Lead product lifecycle planning and customer requirements analysis

βœ… Define product value propositions and pricing strategies

βœ… Drive marketing campaigns to boost product adoption and market penetration

βœ… Conduct competitive analysis and develop strategic responses to Next Best Alternatives

βœ… Deliver technical presentations and engage with customers

βœ… Perform market analysis by compiling customer information and industry reports

ASSUMPTION: This role involves a significant amount of travel (up to 30% of the time) for business purposes.

🎯 Required Qualifications

Education: Doctorate (Academic) Degree or Master's Level Degree

Experience: 3-6 years of relevant experience, depending on the degree earned

Required Skills:

  • Product marketing in a multi-disciplinary technology product team
  • Advanced packaging process knowledge
  • Delivering technical presentations
  • Semiconductor customer engagements
  • Ability to perform market analysis
  • Applications development in metrology or inspection
  • Competition analysis
  • Preparation of executive summaries

Preferred Skills:

  • Storytelling with clear and compelling messages and strong content
  • Strong communication skills and ability to conduct effective presentations under pressure
  • Analytical skills, including ability to draw business conclusions from complex datasets
  • Ability to successfully drive projects with minimal intervention
  • Well-organized with attention to detail
  • Hardworking, with ability & desire to work in a team environment

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the industry.

πŸ’° Compensation & Benefits

Salary Range: $137,000.00 - $232,900.00 Annually

Benefits:

  • Medical, dental, vision, life insurance
  • 401(K) including company matching
  • Employee stock purchase program
  • Student debt assistance and tuition reimbursement
  • Development and career growth opportunities
  • Financial planning benefits
  • Wellness benefits, including an employee assistance program
  • Paid time off and paid company holidays
  • Family care and bonding leave

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the semiconductor manufacturing industry, with experience level and location taken into account.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: KLA operates in the semiconductor manufacturing industry, which is a critical component of the global electronics supply chain. The industry is characterized by rapid technological advancements and intense competition.

Company Size: KLA is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: KLA was founded in 1975 and has since grown to become a global leader in diversified electronics for the semiconductor manufacturing ecosystem.

Company Description:

  • KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry
  • The company provides advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging, and printed circuit boards
  • KLA collaborates closely with leading customers across the globe to design solutions that move the world forward

Company Specialties:

  • Semiconductor process control
  • Inspection and metrology
  • LED, nanotechnology, AI, and packaging

Company Website: www.kla.com

ASSUMPTION: KLA's focus on innovation and investment in R&D (15% of sales) indicates a dynamic and forward-thinking work environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced professional looking to leverage their expertise in product marketing and advanced packaging processes to drive strategic initiatives.

Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing.

Work Arrangement: This is an on-site role, with up to 30% travel required for business purposes.

Growth Opportunities:

  • Potential to influence internal roadmaps and product development
  • Opportunities to work with cross-functional teams and engage with customers
  • Career progression within KLA's global organization

ASSUMPTION: Given KLA's size and global presence, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: KLA's Milpitas, California office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 3 Technology Dr, Milpitas, California 95035, US

Geographic Context:

  • The San Francisco Bay Area is a major hub for the semiconductor industry, providing ample networking and professional development opportunities
  • The region offers a diverse range of cultural, recreational, and culinary experiences
  • Milpitas is located in the heart of Silicon Valley, with easy access to major tech companies and startup ecosystems

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available for certain roles and teams.

ASSUMPTION: While this role is on-site, KLA offers flexible work arrangements for certain positions, depending on business needs and team requirements.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with a recruiter
  • Technical interview with a hiring manager or team member
  • On-site or video interview with multiple stakeholders
  • Final decision and offer

Key Assessment Areas:

  • Technical expertise in product marketing and advanced packaging processes
  • Communication and presentation skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with KLA's values

Application Tips:

  • Highlight relevant experience and achievements in product marketing and advanced packaging processes
  • Tailor your resume and cover letter to emphasize your fit for this specific role and company
  • Prepare for technical and behavioral interview questions, focusing on your problem-solving skills and ability to drive strategic initiatives

ATS Keywords: Product Marketing, Advanced Packaging, Semiconductor, Market Analysis, Competitive Assessment, Technical Presentations, Customer Engagement, Strategic Initiatives

ASSUMPTION: KLA uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can help improve your chances of being seen by the hiring team.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce)
  • Market research and analysis tools (e.g., Gartner, IDC, IHS Markit)
  • Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects being undertaken.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • Collaboration
  • Integrity
  • Excellence

Work Style:

  • Dynamic and fast-paced work environment
  • Cross-functional team collaboration
  • Focus on driving strategic initiatives and delivering results
  • Opportunities for professional development and growth

Self-Assessment Questions:

  • How have you leveraged your advanced packaging process knowledge to drive strategic marketing initiatives in previous roles?
  • Can you describe a time when you had to adapt your communication style to engage with a diverse audience, such as semiconductor customers?
  • How do you approach performing market analysis and drawing business conclusions from complex datasets?

ASSUMPTION: KLA values candidates who are passionate about innovation, customer focus, and collaboration, and who are eager to drive strategic initiatives in a dynamic work environment.

⚠️ Potential Challenges

  • Rapidly evolving market for advanced packaging and wafer-to-wafer bonding solutions
  • Intense competition within the semiconductor industry
  • Travel requirements (up to 30% of the time) may pose challenges for candidates with personal or family commitments
  • Working in a fast-paced, dynamic environment may require strong adaptability and time management skills

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a solid understanding of the advanced packaging and wafer-to-wafer bonding market.

πŸ“ˆ Similar Roles Comparison

  • Product Marketing Manager - Semiconductor Equipment (e.g., Applied Materials, Lam Research)
    • Similar role with a focus on semiconductor equipment rather than advanced packaging solutions
    • Potential for similar market dynamics and competitive landscape
    • Opportunities for career growth and development within large, established companies
  • Product Marketing Manager - Semiconductor Materials (e.g., Applied Materials, Dow Jones)
    • Similar role with a focus on semiconductor materials rather than advanced packaging solutions
    • Potential for similar market dynamics and competitive landscape
    • Opportunities for career growth and development within large, established companies
  • Product Marketing Manager - Semiconductor Software (e.g., Synopsys, Cadence Design Systems)
    • Similar role with a focus on semiconductor software rather than advanced packaging solutions
    • Potential for different market dynamics and competitive landscape
    • Opportunities for career growth and development within large, established companies

ASSUMPTION: While these roles share similarities, each has its unique aspects, and candidates should consider their personal preferences and career goals when comparing opportunities.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new advanced packaging solution
  • Conducting competitive analysis and positioning a product against Next Best Alternatives
  • Creating customer-facing presentations and collateral to highlight product features and benefits

ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager in this role might undertake, but the specific projects will vary depending on the team's priorities and the market's needs.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall product marketing strategy for advanced packaging and wafer-to-wafer bonding solutions?
  • What are the key priorities for the first 90 days in this role?
  • How does the team collaborate with other departments, such as R&D and sales?
  • What opportunities are there for professional development and career growth within KLA?
  • How does KLA support work-life balance for employees in this role?

ASSUMPTION: These questions can help candidates better understand the role's context, priorities, and opportunities for growth within KLA.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
  • Prepare for technical and behavioral interview questions, focusing on your problem-solving skills and ability to drive strategic initiatives
  • Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.