📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: KLA
🔹 Location: Milpitas, California
🔹 Job Type: Full-time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing initiatives for advanced packaging and wafer-to-wafer bonding solutions
- Conducting market analysis and competitive assessments
- Collaborating with cross-functional teams to define product value propositions and roadmaps
- Developing and executing strategic marketing campaigns
- Delivering technical presentations and engaging with customers
ASSUMPTION: This role requires a strong understanding of advanced packaging processes and technologies, as well as experience in product marketing within a multi-disciplinary technology product team.
📋 Key Responsibilities
✅ Evaluate existing and emerging markets to identify opportunities and trends
✅ Lead product lifecycle planning and customer requirements analysis
✅ Define product value propositions and pricing strategies
✅ Drive marketing campaigns to boost product adoption and market penetration
✅ Conduct competitive analysis and develop strategic responses to Next Best Alternatives
✅ Deliver technical presentations and engage with customers
✅ Perform market analysis by compiling customer information and industry reports
ASSUMPTION: This role involves a significant amount of travel (up to 30% of the time) for business purposes.
🎯 Required Qualifications
Education: Doctorate (Academic) Degree or Master's Level Degree
Experience: 3-6 years of relevant experience, depending on the degree earned
Required Skills:
- Product marketing in a multi-disciplinary technology product team
- Advanced packaging process knowledge
- Delivering technical presentations
- Semiconductor customer engagements
- Ability to perform market analysis
- Applications development in metrology or inspection
- Competition analysis
- Preparation of executive summaries
Preferred Skills:
- Storytelling with clear and compelling messages and strong content
- Strong communication skills and ability to conduct effective presentations under pressure
- Analytical skills, including ability to draw business conclusions from complex datasets
- Ability to successfully drive projects with minimal intervention
- Well-organized with attention to detail
- Hardworking, with ability & desire to work in a team environment
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the industry.
💰 Compensation & Benefits
Salary Range: $137,000.00 - $232,900.00 Annually
Benefits:
- Medical, dental, vision, life insurance
- 401(K) including company matching
- Employee stock purchase program
- Student debt assistance and tuition reimbursement
- Development and career growth opportunities
- Financial planning benefits
- Wellness benefits, including an employee assistance program
- Paid time off and paid company holidays
- Family care and bonding leave
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the semiconductor manufacturing industry, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: KLA operates in the semiconductor manufacturing industry, which is a critical component of the global electronics supply chain. The industry is characterized by rapid technological advancements and intense competition.
Company Size: KLA is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: KLA was founded in 1975 and has since grown to become a global leader in diversified electronics for the semiconductor manufacturing ecosystem.
Company Description:
- KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry
- The company provides advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging, and printed circuit boards
- KLA collaborates closely with leading customers across the globe to design solutions that move the world forward
Company Specialties:
- Semiconductor process control
- Inspection and metrology
- LED, nanotechnology, AI, and packaging
Company Website: www.kla.com
ASSUMPTION: KLA's focus on innovation and investment in R&D (15% of sales) indicates a dynamic and forward-thinking work environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional looking to leverage their expertise in product marketing and advanced packaging processes to drive strategic initiatives.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing.
Work Arrangement: This is an on-site role, with up to 30% travel required for business purposes.
Growth Opportunities:
- Potential to influence internal roadmaps and product development
- Opportunities to work with cross-functional teams and engage with customers
- Career progression within KLA's global organization
ASSUMPTION: Given KLA's size and global presence, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: KLA's Milpitas, California office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 3 Technology Dr, Milpitas, California 95035, US
Geographic Context:
- The San Francisco Bay Area is a major hub for the semiconductor industry, providing ample networking and professional development opportunities
- The region offers a diverse range of cultural, recreational, and culinary experiences
- Milpitas is located in the heart of Silicon Valley, with easy access to major tech companies and startup ecosystems
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available for certain roles and teams.
ASSUMPTION: While this role is on-site, KLA offers flexible work arrangements for certain positions, depending on business needs and team requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with a recruiter
- Technical interview with a hiring manager or team member
- On-site or video interview with multiple stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical expertise in product marketing and advanced packaging processes
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with KLA's values
Application Tips:
- Highlight relevant experience and achievements in product marketing and advanced packaging processes
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for technical and behavioral interview questions, focusing on your problem-solving skills and ability to drive strategic initiatives
ATS Keywords: Product Marketing, Advanced Packaging, Semiconductor, Market Analysis, Competitive Assessment, Technical Presentations, Customer Engagement, Strategic Initiatives
ASSUMPTION: KLA uses an Applicant Tracking System (ATS) to manage job applications, so incorporating relevant keywords into your resume can help improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Market research and analysis tools (e.g., Gartner, IDC, IHS Markit)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects being undertaken.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional team collaboration
- Focus on driving strategic initiatives and delivering results
- Opportunities for professional development and growth
Self-Assessment Questions:
- How have you leveraged your advanced packaging process knowledge to drive strategic marketing initiatives in previous roles?
- Can you describe a time when you had to adapt your communication style to engage with a diverse audience, such as semiconductor customers?
- How do you approach performing market analysis and drawing business conclusions from complex datasets?
ASSUMPTION: KLA values candidates who are passionate about innovation, customer focus, and collaboration, and who are eager to drive strategic initiatives in a dynamic work environment.
⚠️ Potential Challenges
- Rapidly evolving market for advanced packaging and wafer-to-wafer bonding solutions
- Intense competition within the semiconductor industry
- Travel requirements (up to 30% of the time) may pose challenges for candidates with personal or family commitments
- Working in a fast-paced, dynamic environment may require strong adaptability and time management skills
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a solid understanding of the advanced packaging and wafer-to-wafer bonding market.
📈 Similar Roles Comparison
- Product Marketing Manager - Semiconductor Equipment (e.g., Applied Materials, Lam Research)
- Similar role with a focus on semiconductor equipment rather than advanced packaging solutions
- Potential for similar market dynamics and competitive landscape
- Opportunities for career growth and development within large, established companies
- Product Marketing Manager - Semiconductor Materials (e.g., Applied Materials, Dow Jones)
- Similar role with a focus on semiconductor materials rather than advanced packaging solutions
- Potential for similar market dynamics and competitive landscape
- Opportunities for career growth and development within large, established companies
- Product Marketing Manager - Semiconductor Software (e.g., Synopsys, Cadence Design Systems)
- Similar role with a focus on semiconductor software rather than advanced packaging solutions
- Potential for different market dynamics and competitive landscape
- Opportunities for career growth and development within large, established companies
ASSUMPTION: While these roles share similarities, each has its unique aspects, and candidates should consider their personal preferences and career goals when comparing opportunities.
📝 Sample Projects
- Developing a go-to-market strategy for a new advanced packaging solution
- Conducting competitive analysis and positioning a product against Next Best Alternatives
- Creating customer-facing presentations and collateral to highlight product features and benefits
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager in this role might undertake, but the specific projects will vary depending on the team's priorities and the market's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for advanced packaging and wafer-to-wafer bonding solutions?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate with other departments, such as R&D and sales?
- What opportunities are there for professional development and career growth within KLA?
- How does KLA support work-life balance for employees in this role?
ASSUMPTION: These questions can help candidates better understand the role's context, priorities, and opportunities for growth within KLA.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for technical and behavioral interview questions, focusing on your problem-solving skills and ability to drive strategic initiatives
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
