📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: OpenTable
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving innovation and growth for OpenTable's restaurant platform
- Collaborating across product, design, and sales teams
- Developing go-to-market strategies and enabling field teams
- Measuring product performance and driving further growth
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and cross-functional collaboration to drive product success.
📋 Key Responsibilities
✅ Own a product line and drive business strategy, product roadmap, and revenue growth in collaboration with product, design, and sales teams
✅ Develop strategy and lead execution of cross-functional go-to-market for new launches
✅ Partner with various teams to drive cross-channel marketing efforts for high-impact product initiatives
✅ Collaborate with marketing colleagues to develop assets and campaigns to support product awareness, growth, and engagement
✅ Enable field teams to sell and drive adoption of products and features, serving as their key product subject matter expert
✅ Define and measure product performance, making optimizations and recommendations to drive further growth
✅ Build positive relationships across the organization and lead cross-functional team projects
✅ Present strategy and results of major company initiatives to senior-level business partners
ASSUMPTION: This role requires strong communication, project management, and problem-solving skills to succeed in a fast-paced, constantly evolving environment.
🎯 Required Qualifications
Education: BA/BS degree required, MBA is a plus
Experience: 5-6+ years of relevant work experience in Product Marketing within a B2B context, or management consulting with experience oriented towards marketing and/or B2B technology
Required Skills:
- Primary research skills, including qualitative and quantitative research design
- Strong data analysis skills and ability to weave insights into a product narrative
- Thrives in a fast-paced, constantly evolving “get it done” environment
- Creative problem solver, with an entrepreneurial approach and high degree of ownership to deliver measurable results
- Proven track record of leading strategic, cross-functional projects, programs, and go-to-markets
- Strong project management skills and proven success collaborating with cross-functional teams and building consensus among multiple partners at all levels
- Excellent verbal and written communication skills, with experience messaging to a variety of internal and external audiences and ability to distill complex technical ideas and translate them into product benefits
Preferred Skills:
- Experience with the hospitality industry
ASSUMPTION: Candidates with experience in the hospitality industry or relevant transferable skills from other industries may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $135,000 CAD per year. This range is based on market data and considers the role's level of responsibility, required skills, and the location in Toronto, Ontario.
Benefits:
- Paid Time Off - 20 days a year
- Birthday/Celebration PTO - 1 day
- Annual company weeks off
- Flexible sick time off
- Paid volunteer time
- Parental Leave Benefits
- Dental & Vision Insurance
- Life & Disability Insurance
- Group RRSP and DPSP
- Major Medical Insurance
Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: OpenTable operates in the hospitality industry, focusing on restaurant tech and reservations. The company is a global leader, helping over 60,000 restaurant partners fill 1.7 billion seats a year.
Company Size: OpenTable has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: OpenTable was founded in 1998 and has since grown to become a publicly-traded company under Booking Holdings, Inc. (NASDAQ: BKNG).
Company Description:
- OpenTable is a global leader in restaurant tech, helping restaurants manage capacity, improve operations, and increase revenue through its reservation and management platform.
- The company offers an all-in-one solution for restaurants, streamlining front-of-house and back-of-house operations and providing 24/7 customer support in 240 languages.
- For diners, OpenTable is the easiest way to discover new restaurants, manage reservations, and enjoy a seamless dining experience.
Company Specialties:
- Restaurant reservations and management
- Customer support and engagement
- Data-driven insights and analytics
- Integration with technology partners
Company Website: OpenTable.com
ASSUMPTION: OpenTable's focus on technology and data-driven insights sets it apart in the hospitality industry, providing opportunities for innovative and strategic marketing initiatives.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing and work closely with cross-functional teams, including product, design, and sales.
Work Arrangement: This is an on-site position based in Toronto, Ontario, with the possibility of hybrid or remote work arrangements for the right candidate.
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expanding product marketing skills and expertise
- Potential international assignments or relocation opportunities
ASSUMPTION: OpenTable's global presence and diverse product offerings provide ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: OpenTable's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 120 Kearny St, San Francisco, California, US (global headquarters); 12650 E. Arapahoe, Englewood, CO 80112, US; 6255 W. Sunset Blvd, Suite 1000, Hollywood, California 90028, US; Alphabeta Building 14-18 Finsbury Square, London, England EC2A 1AH, GB; 29 Balfour St, Sydney, NSW 2008, AU; Paseo de la Reforma No. 373, Piso 6-A, Col. Cuauhtémoc, De. Cuauhtémoc 06500, MX
Geographic Context:
- Toronto is a multicultural city with a vibrant food and beverage scene, providing ample opportunities for networking and industry engagement.
- The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and recreational activities.
- Toronto has a humid continental climate, with warm summers and cold winters, and is prone to snowfall during the colder months.
Work Schedule: The standard workweek is Monday to Friday, with flexibility for the right candidate. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: OpenTable's Toronto office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the senior director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Data analysis and research skills
- Cross-functional collaboration and project management skills
- Communication and presentation skills
- Cultural fit and alignment with OpenTable's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of OpenTable's products and the restaurant tech industry
- Prepare examples of your past product marketing successes and the impact you've made on product growth and adoption
- Showcase your ability to work collaboratively and drive results in a fast-paced, constantly evolving environment
ATS Keywords: Product Marketing, B2B Marketing, Data Analysis, Cross-Functional Collaboration, Go-To-Market Strategy, Product Positioning, Product Launch, Restaurant Tech, Hospitality Industry
ASSUMPTION: OpenTable's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation and CRM tools (e.g., Marketo, Salesforce, HubSpot)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Product management tools (e.g., Asana, JIRA, Aha!) and roadmapping tools (e.g., ProductPlan, ProductBoard)
ASSUMPTION: OpenTable uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive product success. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: OpenTable prioritizes the needs and preferences of both restaurants and diners, ensuring a seamless and enjoyable experience for all.
- Innovative: The company fosters a culture of creativity, continuous learning, and improvement, encouraging employees to think outside the box and challenge the status quo.
- Collaborative: OpenTable values teamwork, open communication, and cross-functional collaboration, with a focus on collective success and shared goals.
Work Style:
- Fast-paced and dynamic, with a focus on agile decision-making and quick execution
- Data-driven, with a strong emphasis on data analysis, insights, and informed decision-making
- Customer-focused, with a commitment to understanding and addressing the needs of both restaurants and diners
Self-Assessment Questions:
- Do you thrive in a fast-paced, constantly evolving environment, and are you comfortable with ambiguity and change?
- Are you skilled in data analysis and research, and can you effectively communicate insights and recommendations to stakeholders?
- Do you have experience working collaboratively with cross-functional teams, and can you build consensus and drive results in a matrixed organization?
ASSUMPTION: OpenTable's culture values innovation, collaboration, and a customer-centric approach, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Balancing the needs and priorities of multiple stakeholders, including restaurants, diners, and internal teams
- Keeping up with the fast-paced and constantly evolving restaurant tech industry
- Managing a high volume of data and ensuring accurate and timely reporting and analysis
- Navigating a large, matrixed organization with multiple teams and priorities
ASSUMPTION: OpenTable's dynamic and fast-paced environment presents unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- Product Marketing Manager (OpenTable) vs. Product Marketing Manager (Tech Company): OpenTable's role focuses on the restaurant tech industry, with a customer base consisting of restaurants and diners. In contrast, a tech company's role may focus on B2B or B2C products, with a more diverse customer base.
- Industry-specific context: The restaurant tech industry is unique, with its own set of challenges and opportunities. Understanding the industry and its players is crucial for success in this role.
- Career path comparison: A Product Marketing Manager at OpenTable may have opportunities to advance within the marketing department or related fields, with potential international assignments or relocation opportunities. In contrast, a Product Marketing Manager at a tech company may have more linear career progression within the marketing department or related fields.
ASSUMPTION: Understanding the unique aspects of OpenTable's role and industry context is essential for candidates to assess their fit and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, resulting in a 20% increase in restaurant adoption and a 15% increase in diner engagement within the first three months
- Conducting primary research to identify gaps in the market and developing a product roadmap to address those gaps, leading to a 10% increase in restaurant revenue and a 15% increase in diner satisfaction
- Collaborating with cross-functional teams to develop and launch a marketing campaign for an existing product, resulting in a 25% increase in restaurant awareness and a 15% increase in diner usage within the first six months
ASSUMPTION: OpenTable's Product Marketing Manager role offers opportunities to drive meaningful impact and contribute to the company's growth and success through strategic and innovative marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and how my role would contribute to its development and execution?
- How does OpenTable support and enable cross-functional collaboration and communication, particularly between marketing, product, and sales teams?
- What are the most significant challenges facing the restaurant tech industry, and how does OpenTable differentiate itself from competitors?
- How does OpenTable approach and support employee growth and development, both within the marketing department and across the organization?
- What is the work-life balance like for this role, and how does OpenTable support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding OpenTable's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your product marketing, data analysis, and cross-functional collaboration skills
- Prepare examples of your past product marketing successes and the impact you've made on product growth and adoption
- Showcase your ability to work collaboratively and drive results in a fast-paced, constantly evolving environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
