Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Ocrolus Inc.

🔹 Location: Remote - US

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Small Business and Consumer Lending solutions
• Crafting clear, differentiated messaging and positioning for fintech and lending markets
• Creating sales and marketing content to enable teams and drive customer acquisition
• Gathering market and customer insights to inform product strategy and marketing campaigns
• Collaborating with cross-functional teams to support integrated marketing and growth initiatives

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, fintech, and lending industries. Experience with AI-driven products is a plus.

📋 Key Responsibilities

✅ Lead go-to-market strategy and execution for Small Business and Consumer Lending solutions

✅ Shape messaging and positioning for fintech and lending markets

✅ Create sales and marketing content to enable teams and drive customer acquisition

✅ Gather market and customer insights to inform product strategy and marketing campaigns

✅ Collaborate with cross-functional teams to support integrated marketing and growth initiatives

ASSUMPTION: This role involves working closely with product, marketing, sales, and account management teams. Strong communication and collaboration skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of B2B SaaS experience, including 3+ years in a product marketing role. Experience in fintech, lending, or financial services is required.

Required Skills:

• Proven go-to-market experience with a track record of successful launches and adoption
• Excellent communication and storytelling skills, both strategic and tactical
• Strong market research and competitive intelligence skills
• Ability to thrive in a collaborative, fast-moving environment

Preferred Skills:

• Background in market research, competitive intelligence, or customer success
• Experience with AI-driven products

ASSUMPTION: A background in market research or customer success can provide valuable insights for this role. Experience with AI-driven products is a significant advantage.

💰 Compensation & Benefits

Salary Range: $140,000 - $170,000 USD per year, plus equity and benefits. The base pay offered may vary depending on job-related knowledge, skills, experience, and market location.

Benefits:

• Equity
• Benefits

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on individual qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Ocrolus operates at the intersection of AI and fintech, helping lenders automate workflows with confidence.

Company Size: 201-500 employees. As a mid-sized company, Ocrolus offers a collaborative environment with opportunities for growth and impact.

Founded: 2014. Ocrolus has been growing steadily since its founding, expanding its customer base and product offerings.

Company Description:

• Ocrolus is an AI-powered data and analytics platform that enables faster, more accurate lending decisions
• The company processes nearly one million credit applications monthly across small business, mortgage, and consumer lending
• Ocrolus captures data from financial documents with over 99% accuracy, using advanced fraud detection and comprehensive cash flow and income analytics

Company Specialties:

• Document classification
• Data analytics
• Fintech
• Data validation
• Lending automation
• Document automation
• Lending fraud detection

Company Website: http://ocrolus.com

ASSUMPTION: Ocrolus' focus on AI and fintech makes it an attractive choice for candidates interested in cutting-edge technology and financial services.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing team.

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including product, marketing, sales, and account management.

Work Arrangement: Remote solely. This role can be performed entirely remotely, with flexible hours.

Growth Opportunities:

• Potential to lead a team and mentor junior marketing professionals
• Chance to expand responsibilities and impact as the company grows
• Opportunity to work on innovative AI-driven products and stay at the forefront of fintech

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams and drive strategic initiatives.

🌍 Location & Work Environment

Office Type: Remote. Ocrolus is a remote-first company, with no physical office requirement for this role.

Office Location(s): N/A

Geographic Context:

• The United States has a large and diverse lending market, offering significant opportunities for growth and impact
• The remote work arrangement allows for a flexible lifestyle and work-life balance
• The company's headquarters are in New York, but this role can be performed from anywhere in the United States

Work Schedule: Full-time (40 hours/week) with flexible hours. Ocrolus offers a flexible work schedule, allowing employees to balance their personal and professional lives.

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (VP of Marketing)
• Interview with a cross-functional team member (e.g., product, sales, or marketing)
• Final interview with the CEO or another executive

Key Assessment Areas:

• Marketing strategy and execution
• Communication and storytelling skills
• Industry knowledge (fintech, lending, AI)
• Collaboration and teamwork

Application Tips:

• Highlight relevant experience in B2B SaaS marketing, fintech, or financial services
• Demonstrate a strong understanding of AI-driven products and their potential impact on go-to-market strategies
• Showcase your ability to craft clear, differentiated messaging and positioning
• Prepare questions that demonstrate your curiosity about the company, its products, and the role

ATS Keywords: Product Marketing, Go-To-Market Strategy, Messaging, Sales Enablement, Market Research, Customer Insight, Collaboration, AI, Fintech, Lending, Financial Services, B2B SaaS

ASSUMPTION: Ocrolus uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• AI-driven products and platforms (e.g., Ocrolus' own AI-powered data and analytics platform)

ASSUMPTION: Familiarity with marketing automation and project management tools is essential for this role. Experience with AI-driven products is a significant advantage.

👔 Cultural Fit Considerations

Company Values:

• Empathy - Understand and serve with compassion
• Curiosity - Explore new ideas and question the status quo
• Humility - Listen, be grounded, and remain open-minded
• Ownership - Love what you do, work hard, and deliver excellence

Work Style:

• Collaborative - Ocrolus values teamwork and cross-functional collaboration
• Adaptable - The company operates in a fast-paced, dynamic environment
• Innovative - Ocrolus is at the forefront of AI-driven fintech and encourages creative problem-solving

Self-Assessment Questions:

• Do I align with Ocrolus' core values, particularly empathy and curiosity?
• Am I comfortable working in a remote, collaborative environment with flexible hours?
• Do I have the skills and experience necessary to drive go-to-market strategies for AI-driven fintech products?

ASSUMPTION: Ocrolus values candidates who align with their core values and are comfortable working in a remote, collaborative environment.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
• Collaborating with cross-functional teams may require strong communication and project management skills
• Staying up-to-date with AI-driven products and fintech trends may require continuous learning and development
• The remote work arrangement may require self-motivation and time management skills

ASSUMPTION: These challenges can be overcome by candidates with strong skills, experience, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires a strong understanding of AI-driven products and fintech
• Unlike other product marketing roles, this position focuses on the lending and financial services industries
• Career progression in this role may involve leading a team or expanding responsibilities as the company grows

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, particularly in the fintech and lending industries.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI-driven lending product
• Crafting clear, differentiated messaging and positioning for a fintech company entering the consumer lending market
• Creating sales and marketing content to enable teams and drive customer acquisition for a small business lending platform

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does Ocrolus plan to expand its presence in the Small Business and Consumer Lending markets?
• What are the key challenges and opportunities in marketing AI-driven fintech products?
• How does Ocrolus support the professional development and growth of its marketing team members?
• What is the company's long-term vision for its AI-powered data and analytics platform?
• How does Ocrolus foster a collaborative, remote work environment?

ASSUMPTION: These questions demonstrate your curiosity about the company, its products, and the role, while also providing valuable insights into the company culture and long-term prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience in B2B SaaS marketing, fintech, or financial services
• Prepare questions that demonstrate your curiosity about the company, its products, and the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.