📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Stellar Tech
🔹 Location: Remote
🔹 Job Type: Other (Hybrid)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Cyprus, Poland)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and engagement for new EdTech products through web-to-app funnel strategies
- Designing, building, and optimizing web-to-app funnels using funnel-building tools
- Conducting A/B testing and experiments to improve funnel performance and conversion rates
- Collaborating with cross-functional teams to align funnel strategies with overall product and marketing goals
- Analyzing user behavior and funnel performance data to provide insights and recommendations
ASSUMPTION: This role requires a strong analytical mindset and experience in developing marketing funnels that deliver measurable growth. Proficiency in funnel-building tools and data analysis is essential.
📋 Key Responsibilities
✅ Develop and implement web-to-app funnel strategies to drive user acquisition and engagement for new EdTech products
✅ Design, build, and optimize web-to-app funnels using funnel-building tools, ensuring seamless user experience across platforms
✅ Conduct A/B testing and other experiments to identify opportunities for improving funnel performance and conversion rates
✅ Collaborate with Product, Marketing, Design, and Content teams to align funnel strategies with overall product and marketing goals
✅ Analyze user behavior and funnel performance data to provide insights and recommendations for continuous improvement
✅ Manage and maintain the visual and functional aspects of web and mobile funnels to ensure consistent branding and messaging
✅ Monitor key metrics, prepare performance reports, and communicate results and findings to stakeholders
✅ Stay up-to-date with industry trends and best practices in web-to-app marketing to inform strategy and execution
ASSUMPTION: The role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making to optimize user journeys and maximize conversion rates.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in product marketing, funnel optimization, or a related role
Required Skills:
- Funnel Building and Optimization: Proficiency in designing and building web-to-app funnels using tools like Unbounce, ClickFunnels, or similar platforms
- A/B Testing and Experimentation: Strong experience with A/B testing, multivariate testing, and data-driven decision-making to optimize user journeys
- Data Analysis and Reporting: Advanced skills in using analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to track performance, interpret data, and generate actionable insights
- User Experience (UX) and Conversion Rate Optimization (CRO): Understanding of UX principles and CRO techniques to enhance funnel performance and user engagement
- Market Research and Competitor Analysis: Ability to conduct market research and competitor analysis to identify trends, opportunities, and best practices in web-to-app conversion
Preferred Skills:
- Experience with EdTech products or services
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's focus on the EdTech industry and global user base.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in the EdTech industry)
Benefits:
- Health Insurance
- Flexible Paid Time Off
- 21 Days of Annual Leave
- 10 Bank Holidays
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Manager with the required experience level. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on EdTech products and services
Company Size: 11-50 employees (Small to Medium-sized company)
Founded: 2021 (Relatively new company)
Company Description:
- Stellar Tech is committed to connecting talented individuals with exciting opportunities in the IT industry
- The company specializes in providing exceptional human resource solutions tailored for IT businesses
- Services include career counseling, professional resume optimization, strategic resume marketing, interview scheduling, technical training, and thorough compliance and onboarding support
Company Specialties:
- Career Counselling
- Staffing and Recruiting
Company Website: stellartechtx.com
ASSUMPTION: As a relatively new company, Stellar Tech may offer opportunities for growth and career advancement as it expands its services and client base.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Product Marketing Manager will likely report directly to the Head of Marketing or a similar role, working closely with cross-functional teams
Work Arrangement: Hybrid (Cyprus, Poland) with flexible work arrangements
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or similar roles as the company grows
- Opportunities to expand skills and expertise in the EdTech industry
- Possibility to work on diverse projects and products within the company's service offerings
ASSUMPTION: Given the company's focus on connecting talent with opportunities, there may be opportunities for internal mobility and career growth within Stellar Tech.
🌍 Location & Work Environment
Office Type: Hybrid (Cyprus, Poland)
Office Location(s): 5900 Balcones Dr, Austin, TX, 78731, Austin, Texas 78731, US (Headquarters)
Geographic Context:
- Cyprus and Poland offer a mix of urban and rural environments, with access to cultural attractions, outdoor activities, and vibrant communities
- Both locations have established tech industries and growing EdTech sectors
- The company's global focus may provide opportunities for international collaboration and travel
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The hybrid work arrangement may offer a balance between collaboration and remote work, allowing for greater flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Analytical and problem-solving skills
- Funnel-building and optimization expertise
- Data-driven decision-making and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in product marketing, funnel optimization, or related roles
- Demonstrate a strong understanding of the EdTech industry and market trends
- Showcase proficiency in funnel-building tools and data analysis techniques
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role and company
ATS Keywords: Funnel Building, A/B Testing, Data Analysis, User Experience, Conversion Rate Optimization, Market Research, Competitor Analysis, Product Marketing
ASSUMPTION: As a smaller company, Stellar Tech may have a more streamlined interview process and place a greater emphasis on cultural fit and alignment with company values.
🛠️ Tools & Technologies
- Funnel-building tools: Unbounce, ClickFunnels, or similar platforms
- Analytics tools: Google Analytics, Mixpanel, Amplitude
- Project management tools: Asana, Trello, or similar platforms
- Communication and collaboration tools: Slack, Microsoft Teams, or similar platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Impactful Work
- Innovative Environment
- Freedom
- Health
- AI solutions
- Wealth
- Balance
- Collaborative Culture
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex data sets to inform strategic decisions?
- Are you comfortable working in a hybrid or remote setting, collaborating with team members across different time zones?
- Do you possess strong communication skills and the ability to convey complex data insights clearly to stakeholders at all levels?
ASSUMPTION: Stellar Tech values candidates who are analytical, creative, collaborative, and adaptable, with a strong work ethic and a passion for driving results.
⚠️ Potential Challenges
- Working with a relatively new company may present challenges in terms of established processes and resources
- Balancing the demands of a hybrid work arrangement and maintaining productivity and focus
- Keeping up with the fast-paced and ever-evolving EdTech industry
- Managing multiple projects and priorities simultaneously
ASSUMPTION: While these challenges exist, they also present opportunities for growth, learning, and career advancement.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may offer more focus on funnel optimization and less on brand management or product development
- In the EdTech industry, this role may require a stronger emphasis on understanding educational trends and market dynamics
- Career progression in this role may involve moving into senior product marketing roles or transitioning into other areas of the business, such as product management or marketing strategy
ASSUMPTION: The specific aspects of this role may vary depending on the company's size, structure, and focus within the EdTech industry.
📝 Sample Projects
- Developing and optimizing web-to-app funnels for a new EdTech product launch
- Conducting A/B tests to improve conversion rates and user engagement for an existing EdTech product
- Analyzing user behavior data to identify trends and opportunities for funnel optimization and product improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, rather than representing specific projects the candidate may work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does Stellar Tech support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of the web-to-app funnel strategies?
- How does Stellar Tech approach collaboration and communication with remote team members?
- What are the most significant challenges facing the EdTech industry, and how does Stellar Tech plan to address them?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the industry, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your funnel-building and optimization work, if applicable
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
