Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Ravio

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Software Development

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing strategic positioning, messaging, and sales collateral for Ravio
• Driving go-to-market strategy for new product features and enhancements
• Creating and maintaining comprehensive sales enablement resources
• Collaborating with cross-functional teams to align on messaging and go-to-market strategies
• Gathering and synthesizing customer and market insights to inform Ravio’s product positioning and messaging strategy

ASSUMPTION: This role requires a strong background in B2B SaaS product marketing and sales enablement to effectively communicate Ravio's unique value proposition and drive sales cycles.

📋 Key Responsibilities

✅ Developing strategic positioning, messaging, and sales collateral that effectively communicates Ravio's unique value and differentiators in the market

✅ Driving the go-to-market strategy for new product features and enhancements, ensuring successful adoption among our sales team and customers

✅ Creating and maintaining comprehensive sales enablement resources, including battle cards, competitor analyses, objection handling guides, and product demos

✅ Collaborating with product teams to translate technical capabilities into compelling benefit statements and customer-focused stories

✅ Gathering and synthesizing customer and market insights to inform Ravio’s product positioning and messaging strategy

✅ Partnering with content marketing to develop high-impact materials including case studies, white papers, and product videos

✅ Supporting the sales team in strategic deals by providing tailored messaging and materials for specific prospect needs

ASSUMPTION: The ideal candidate will have a proven track record in B2B SaaS product marketing and sales enablement, with a strong ability to understand market dynamics, competitive landscape, and customer needs to inform positioning and messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of product marketing experience in B2B SaaS, preferably in a sales-led organization

Required Skills:

• Sales enablement expertise
• Product marketing skills
• Cross-functional collaboration
• Strategic thinking
• Excellent communication
• Project management

Preferred Skills:

• Experience with marketing, sales, and design tools such as Figma, HubSpot, and Grain
• Knowledge of compensation management
• Background in creating and delivering sales training programs

ASSUMPTION: Candidates should have a strong background in B2B SaaS product marketing and sales enablement, with a proven ability to translate complex product capabilities into clear, compelling messaging that resonates with target audiences.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per year

Benefits:

• Company ownership (everyone gets a meaningful equity stake in Ravio)
• 37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)
• Up to 6% pension matching scheme
• £60 a month wellness allowance
• Private healthcare cover with AXA
• Personal travel insurance
• Income protection insurance
• 16 weeks fully paid birthing parent leave, followed by 4 weeks at 50% pay & 8 weeks for non-birthing parent

Working Hours: Full-time, with a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Manager role in the London area, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Ravio operates in the Software Development industry, focusing on compensation management solutions for tech companies.

Company Size: Ravio is a small startup with 11-50 employees, offering a dynamic and fast-paced work environment with ample growth opportunities.

Founded: Ravio was founded in 2021 and has since established itself as the European leader in compensation data and tools for managing compensation.

Company Description:

• Ravio helps companies get compensation right by providing real-time data and tools for managing compensation
• The company aims to ensure everyone is paid what they deserve, regardless of their background or circumstances
• Ravio serves over 1,200 clients and is expanding globally

Company Specialties:

• Compensation management
• Compensation data
• Compensation tools

Company Website: ravio.com

ASSUMPTION: Ravio's focus on compensation management and data-driven solutions sets it apart in the tech industry, offering unique challenges and opportunities for employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement as the company scales

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success

Work Arrangement: Hybrid, with 2-3 days in the office per week, offering flexibility and a balance between remote work and in-person collaboration

Growth Opportunities:

• As Ravio continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career
• The company encourages internal promotions and offers professional development opportunities
• With Ravio's expansion into global markets, there may be opportunities for international travel and relocation

ASSUMPTION: The Product Marketing Manager role at Ravio offers a unique opportunity to grow with the company and make a significant impact on its success.

🌍 Location & Work Environment

Office Type: Ravio's office is located in London, offering a modern and collaborative work environment

Office Location(s): Ravio's main office is in London, with potential for expansion into other global locations as the company grows

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, entertainment, and dining options
• The city is well-connected by public transportation, making it easy to commute to Ravio's office
• London's tech industry is thriving, with numerous networking opportunities and events

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in the office per week), offering flexibility and a balance between remote work and in-person collaboration

ASSUMPTION: Ravio's London office provides a dynamic and engaging work environment, with easy access to the city's many amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing and relevant team members
• Case study or project presentation (if applicable)
• Final interview with the CEO or other senior leadership

Key Assessment Areas:

• Product marketing skills and experience
• Sales enablement expertise
• Cross-functional collaboration and communication
• Strategic thinking and problem-solving
• Alignment with Ravio's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Ravio's mission and the compensation management industry
• Prepare for behavioral and situational interview questions, focusing on your experience with product marketing, sales enablement, and cross-functional collaboration
• Showcase your ability to translate complex product capabilities into clear, compelling messaging

ATS Keywords: Product marketing, sales enablement, B2B SaaS, compensation management, messaging, positioning, go-to-market strategy, customer insights, cross-functional collaboration

ASSUMPTION: Ravio's interview process is designed to assess the candidate's fit for the role and the company's culture, with a focus on product marketing skills, sales enablement expertise, and cross-functional collaboration.

🛠️ Tools & Technologies

• Figma (for design and prototyping)
• HubSpot (for marketing automation and CRM)
• Grain (for video recording and sharing)
• Other tools may be required based on the specific needs of the role and the company

ASSUMPTION: The Product Marketing Manager will be expected to have experience with marketing, sales, and design tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Transparency and open communication
• Continuous learning and improvement
• Customer-centric approach
• Inclusive and diverse team culture

Work Style:

• Collaborative and cross-functional teamwork
• Agile and adaptable approach to work
• Strong focus on results and impact
• Open and inclusive communication style
• Willingness to learn and grow in a fast-paced environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong background in B2B SaaS product marketing and sales enablement?
• Are you passionate about compensation management and ensuring fair and competitive pay for all employees?

ASSUMPTION: Ravio's company culture values data-driven decision making, transparency, continuous learning, and a customer-centric approach, with an emphasis on collaboration, adaptability, and results-driven work.

⚠️ Potential Challenges

• Managing multiple priorities and projects in a fast-paced, dynamic work environment
• Balancing the needs and perspectives of various stakeholders, including product, sales, marketing, and customer success teams
• Keeping up with the latest trends and best practices in compensation management and product marketing
• Adapting to Ravio's growth and expansion into global markets

ASSUMPTION: The Product Marketing Manager role at Ravio presents unique challenges and opportunities, requiring strong project management skills, adaptability, and a customer-centric approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Product Marketing Manager at Ravio focuses heavily on sales enablement and driving sales cycles
• Ravio's compensation management focus sets it apart from other B2B SaaS companies, offering unique challenges and opportunities for product marketing
• Career progression in this role may include advancement to a Head of Marketing or similar leadership position as Ravio continues to grow and expand

ASSUMPTION: The Product Marketing Manager role at Ravio is unique in its focus on compensation management and sales enablement, offering a distinct set of challenges and opportunities compared to similar roles in other industries or companies.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new compensation management feature, including positioning, messaging, and sales collateral
• Creating a competitive analysis and objection handling guide for Ravio's sales team to effectively address customer concerns and differentiate Ravio's offerings
• Partnering with content marketing to produce a white paper on the state of compensation management in the tech industry, showcasing Ravio's expertise and thought leadership

ASSUMPTION: The Product Marketing Manager at Ravio will be involved in a wide range of projects, requiring strong project management skills, adaptability, and a customer-centric approach.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales cycle for Ravio's products, and how the Product Marketing Manager will support this process?
• How does Ravio approach cross-functional collaboration, and how will the Product Marketing Manager work with other teams to drive success?
• What are the most significant challenges facing Ravio's compensation management platform, and how can the Product Marketing Manager help address these issues?
• How does Ravio support the professional development and growth of its employees, particularly in the Product Marketing Manager role?
• What are the key priorities for the Product Marketing Manager in the first 30, 60, and 90 days in the role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help the candidate better understand Ravio's culture, values, and expectations for the Product Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, sales enablement, and cross-functional collaboration
• Prepare for behavioral and situational interview questions, focusing on your experience with product marketing, sales enablement, and cross-functional collaboration
• If applicable, prepare a case study or project presentation showcasing your ability to translate complex product capabilities into clear, compelling messaging
• Follow up with Ravio's HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.