Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Nexperia

🔹 Location: Shanghai, Shenzhen

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the product portfolio, including lifecycle management, roadmap, cost down, and marketing plans
• Driving product launches and market introductions, and creating business cases for new products
• Providing content for marketing materials and supporting regional sales and marketing efforts
• Conducting market research, competitor analysis, and technology trend analysis
• Collaborating with cross-functional teams to ensure product to market alignment and successful product launches

ASSUMPTION: This role requires a strong understanding of semiconductor device physics and electrical engineering, as well as excellent communication and presentation skills. The ideal candidate will have experience in product management or marketing within the semiconductor industry.

📋 Key Responsibilities

✅ Manage the product portfolio, including roadmap, cost down, and related PCN drive, Marketing Plan (4P’s) and positioning

✅ Create product launch, market introduction and business cases of new products

✅ Provide and initiate content for Marcom material, activities and datasheet

✅ Contribute to further development of product group business plan and the input to S&OP (for new released types)

✅ Drive business plan execution and ensure business case fulfillment

✅ Promote newly launched products and be the 2nd level support regarding product features, documentation, product related customer requests and sales training

✅ Responsible for bottom line stop prices; initial price setting and positioning; maintaining stop prices together with Commercial Mkt

✅ Support price policy when it’s necessary

✅ Conduct competitor (portfolio) analysis and benchmarking, technology and application trend analysis, and market investigations; early identification of opportunities and threats

✅ Interface to GMM, AMM, Commercial Marketing and development for new product development (projects); contribute to the regular PtMA (Product to Market Alignment) meeting

✅ Interface to logistics and industrial for new type generation and volume ramp up to F&A for cost calculation, price upload and maintenance of internal product databases and system content

✅ Interface to PDcoding & MISD e.g. for registration of new types

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful product launches and portfolio management.

🎯 Required Qualifications

Education: Either technical (engineering or physics) master’s degree or technical & business administration/economics master’s degree

Experience: At least 3-year professional marketing, product management or application engineering experience in semiconductor industry

Required Skills:

• Semiconductor device physics and electrical engineering knowledge
• Basic understanding of electronic hardware design blocks
• Excellent communication and presentation skills
• Fluent written and spoken English
• Excellent analytical skills and structured work approach
• Highly self-motivated and team-oriented attitude
• Entrepreneurial approach
• Strong customer focus and service orientation
• Intercultural awareness and ability to work in international teams

Preferred Skills:

• Experience with semiconductor product portfolio management
• Knowledge of semiconductor pricing strategies
• Familiarity with market research techniques

ASSUMPTION: Candidates with experience in semiconductor product management or marketing are strongly preferred. However, candidates with relevant experience in other industries may also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager with 2-5 years of experience in the semiconductor industry in China, the estimated salary range is ¥350,000 - ¥550,000 per year.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States. The company serves a global customer base, shipping more than 100 billion products annually.

Company Size: Nexperia has 10,001+ employees, providing a large and diverse work environment.

Founded: Nexperia was founded in 2016, following the spin-off of the Standard Products business from NXP Semiconductors.

Company Description:

• Headquartered in the Netherlands, Nexperia is a leading expert in the development and production of essential semiconductors
• The company serves a global customer base, shipping more than 100 billion products annually
• Nexperia's commitment to innovation, efficiency, sustainability, and stringent industry requirements are evident in its extensive IP portfolio, its expanding product range, and its certification to IATF 16949, ISO 9001, ISO 14001, and ISO 45001 standards

Company Specialties:

• Technology
• Electronics
• Engineering
• Discretes
• Diode
• Transistor
• MOSFET
• Logic
• Automotive
• ESD Protection
• Mobile
• Industry
• Computing
• Portable
• Robotics
• Manufacturing
• Chip
• Frontend
• Semiconductors
• Operations
• IT
• Hardware
• Power MOSFET
• and Analog

Company Website: https://www.nexperia.com

ASSUMPTION: Nexperia's large size and global presence provide opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in product management or marketing within the semiconductor industry. It offers opportunities for career growth within Nexperia.

Reporting Structure: The Product Marketing Manager reports directly to the Marketing Director.

Work Arrangement: This role is on-site, with the primary work location in Shanghai or Shenzhen. Flexible work arrangements may be available.

Growth Opportunities:

• Advancement to a senior product marketing role or management position within Nexperia
• Expansion of responsibilities to include additional product portfolios or regions
• Opportunities to work on cross-functional projects and gain exposure to other aspects of the business

ASSUMPTION: This role offers opportunities for career growth within Nexperia, as well as the chance to work on high-impact projects with a global impact.

🌍 Location & Work Environment

Office Type: Nexperia's offices in Shanghai and Shenzhen are modern, collaborative workspaces with a mix of open-plan and private offices.

Office Location(s): Shanghai, Shenzhen

Geographic Context:

• Shanghai is a major commercial and financial hub in China, with a vibrant culture and numerous entertainment options
• Shenzhen is a major technological hub and one of the most innovative cities in China, with a strong focus on startups and entrepreneurship
• Both cities offer a high standard of living, with excellent public transportation, shopping, dining, and recreational facilities

Work Schedule: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: Nexperia's offices in Shanghai and Shenzhen provide a modern, collaborative work environment with easy access to urban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and other team members
• Final decision and offer

Key Assessment Areas:

• Product management skills and experience
• Marketing skills and experience
• Communication and presentation skills
• Analytical skills and problem-solving abilities
• Cultural fit and alignment with Nexperia's values

Application Tips:

• Highlight relevant experience in semiconductor product management or marketing
• Include specific examples of successful product launches or portfolio management initiatives
• Tailor your resume and cover letter to emphasize your fit for this role and Nexperia's company culture
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Product portfolio management, semiconductor marketing, product launch, market research, competitor analysis, cross-functional collaboration, semiconductor device physics, electrical engineering

ASSUMPTION: Nexperia's application process is designed to assess candidates' skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Nexperia uses industry-standard tools and technologies to support its marketing and product management efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Efficiency
• Sustainability
• Collaboration
• Customer focus

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Innovative
• Customer-focused

Self-Assessment Questions:

• Do you have a proven track record of successfully managing semiconductor product portfolios?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative, cross-functional team setting?
• Are you passionate about staying up-to-date with the latest trends and developments in the semiconductor industry?

ASSUMPTION: Nexperia values candidates who are results-driven, collaborative, adaptable, innovative, and customer-focused, with a strong track record in semiconductor product management or marketing.

⚠️ Potential Challenges

• Managing a diverse product portfolio with varying lifecycle stages and priorities
• Balancing short-term business needs with long-term strategic goals
• Collaborating effectively with cross-functional teams across different time zones and cultures
• Keeping up with the fast-paced and ever-evolving semiconductor industry

ASSUMPTION: These challenges are common to semiconductor product management roles and can be overcome with strong project management skills, effective communication, and a customer-focused approach.

📈 Similar Roles Comparison

• Compared to other semiconductor product marketing roles, this position places a greater emphasis on portfolio management and cross-functional collaboration
• Nexperia's global presence and large product portfolio offer opportunities for career growth and international exposure not available at smaller companies
• This role is suitable for candidates with 2-5 years of experience in semiconductor product management or marketing, while similar roles at other companies may require more or less experience

ASSUMPTION: This role offers unique opportunities for career growth and international exposure within the semiconductor industry.

📝 Sample Projects

• Managing the product lifecycle of a high-volume semiconductor component, from launch to end-of-life
• Conducting market research and competitor analysis to inform product positioning and pricing strategies
• Collaborating with cross-functional teams to develop and execute a successful product launch campaign

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging product launch you've worked on and how you overcame any obstacles?
• How does Nexperia support the professional development of its employees?
• What is the company's approach to work-life balance?
• How does Nexperia foster a culture of innovation and collaboration?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions demonstrate your interest in the role and Nexperia's company culture, as well as your understanding of the key responsibilities and challenges of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in semiconductor product management or marketing
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.