Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Harvey

🔹 Location: San Francisco, CA & New York, NY

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving product positioning and messaging
• Executing product and feature launches
• Collaborating with cross-functional teams
• Supporting content development and enablement programs

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer and market understanding.

📋 Key Responsibilities

✅ Drive positioning and messaging for product features and key personas

✅ Execute product and feature launches, collaborating closely with Product, Sales, and Enablement teams

✅ Support content development to drive product/revenue traction

✅ Coordinate with customers and internal teams to create compelling case studies and testimonials

✅ Conduct and synthesize market and competitive research to support positioning and sales enablement

✅ Support enablement programs to deliver product training, competitive insights, and enablement content

✅ Collaborate with the Brand team on customer-facing assets and marketing materials

✅ Help steer the growth of the PMM and Marketing organizations

ASSUMPTION: This role involves a mix of strategic planning, project management, and hands-on content creation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-6 years in Product Marketing, Product Management, Management Consulting, or Product Strategy

Required Skills:

• Proven experience in B2B marketing, with a focus on commercial environments
• Experience marketing to large Fortune 100 and professional services customers
• Strong communication skills and the ability to build meaningful stakeholder relationships
• Ability to differentiate valuable signal from noise
• Ability to thrive in ambiguous cross-functional projects
• Big picture thinking while still delivering on the details

Preferred Skills:

• Experience with AI or generative AI technologies
• Familiarity with the legal or professional services industry

ASSUMPTION: Candidates with experience in AI or the legal industry may have a competitive advantage, but strong B2B marketing skills are the primary requirement.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 USD (Based on industry standards for Product Marketing roles in San Francisco and New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is competitive for the San Francisco and New York markets, and benefits are standard for a company of Harvey's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on generative AI for professional services

Company Size: 51-200 employees (Small to Medium-sized company, offering a dynamic and agile work environment)

Founded: 2022 (Relatively new company with significant growth potential)

Company Description:

• Harvey is a generative AI company backed by Sequoia and OpenAI's startup fund
• Building the future of professional services by augmenting productivity and automating complex workflows
• Partners with large law firms and professional service providers, such as Paul Weiss, A&O Shearman, Ashurst, O'Melveny & Myers, and PwC

Company Specialties:

• Generative AI for legal and professional services
• Product market fit and rapid scaling
• Strategic partnerships with leading law firms and professional service providers

Company Website: https://www.harvey.ai/

ASSUMPTION: Harvey's focus on generative AI and partnerships with leading professional services firms make it an attractive employer for candidates interested in AI and legal technology.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: Reports directly to the Head of Product Marketing, with close collaboration with Product, Sales, and Enablement teams

Work Arrangement: Remote OK, with flexible scheduling and the option to work from either the San Francisco or New York office

Growth Opportunities:

• Potential to grow into a leadership role as the company scales
• Opportunities to work on high-impact projects and drive meaningful customer outcomes
• Chance to learn and work with cutting-edge AI technologies

ASSUMPTION: This role offers strong growth potential, as Harvey is a rapidly growing company with a focus on innovation and leadership development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces in San Francisco and New York

Office Location(s): San Francisco, CA & New York, NY

Geographic Context:

• San Francisco: Vibrant tech hub with a diverse range of industries and cultures
• New York: Global financial and business capital, with a strong legal and professional services industry

Work Schedule: Flexible, with core hours between 10:00 AM and 3:00 PM EST/PST

ASSUMPTION: Both San Francisco and New York offer dynamic work environments with ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Behavioral and skills-based interviews with cross-functional stakeholders
• Case study or project presentation
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and presentation skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Harvey's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant B2B marketing experience and skills
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
• Research Harvey's products, customers, and market position to demonstrate your understanding of the business

ATS Keywords: Product Marketing, B2B, Commercial, Fortune 100, Professional Services, AI, Launch, Content, Enablement, Stakeholder Relationships

ASSUMPTION: Harvey's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on real-world examples and case studies.

🛠️ Tools & Technologies

• Marketo or similar marketing automation platforms
• Salesforce or similar CRM systems
• Google Workspace (G Suite)
• AI and machine learning tools (e.g., OpenAI, TensorFlow)

ASSUMPTION: Harvey uses industry-standard marketing and sales tools, along with cutting-edge AI technologies to drive product and market success.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative and curious
• Collaborative and inclusive
• Results-driven and accountable

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and stakeholders?
• Do you have a strong customer focus and a data-driven approach to decision-making?

ASSUMPTION: Harvey values candidates who are adaptable, collaborative, and customer-focused, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing strategic thinking with hands-on content creation and execution
• Working with complex AI technologies and tools
• Adapting to a rapidly changing market and competitive landscape

ASSUMPTION: These challenges are inherent in a fast-growing, innovative company focused on cutting-edge AI technologies.

📈 Similar Roles Comparison

• Product Marketing Manager at Harvey vs. similar roles at other AI or software development companies
• Harvey's focus on generative AI for professional services sets it apart from other AI companies
• Harvey's partnerships with leading law firms and professional service providers offer unique opportunities for customer engagement and market influence
• Harvey's rapid growth and focus on innovation provide strong growth and leadership opportunities
• Product Marketing Manager at Harvey vs. similar roles at other small to medium-sized companies
• Harvey's focus on AI and generative technologies sets it apart from other small to medium-sized software development companies
• Harvey's partnerships with leading professional services firms offer unique opportunities for customer engagement and market influence
• Harvey's dynamic and agile work environment provides strong opportunities for professional growth and development
• Product Marketing Manager at Harvey vs. similar roles at other enterprise-level companies
• Harvey's focus on AI and generative technologies offers unique opportunities for innovation and market disruption
• Harvey's partnerships with leading professional services firms offer unique opportunities for customer engagement and market influence
• Harvey's dynamic and agile work environment provides strong opportunities for professional growth and development, while also offering the stability and resources of a larger company

ASSUMPTION: Harvey's focus on AI and generative technologies, along with its partnerships with leading professional services firms, sets it apart from other companies in its size category and industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered legal research tool
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating and delivering product training and enablement materials for internal stakeholders and customers

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Product Marketing Manager role at Harvey.

❓ Key Questions to Ask During Interview

• How does Harvey plan to scale its product and marketing teams to support its rapid growth?
• What are the key priorities for the first 90 days in this role?
• How does Harvey approach cross-functional collaboration and stakeholder management?
• What are the most significant challenges facing the Product Marketing team, and how can this role help address them?
• How does Harvey support the professional development and growth of its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in Harvey's growth, culture, and opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant B2B marketing experience and skills
• Prepare for behavioral interviews by reflecting on your past experiences and accomplishments
• Research Harvey's products, customers, and market position to demonstrate your understanding of the business
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.