Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Arthur Lawrence

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Contractor

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for banking and fintech products.
• Expertise in both digital and traditional marketing channels to reach the target audience in the MENA region, particularly Saudi Arabia.
• Collaborating with cross-functional teams to launch and promote products.
• Analyzing market trends and customer insights to inform marketing strategies.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong understanding of the banking and fintech industries and be able to adapt to the unique cultural and regulatory environment of the MENA region.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for banking and fintech products.

✅ Collaborate with cross-functional teams to launch and promote products.

✅ Analyze market trends and customer insights to inform marketing strategies.

✅ Manage marketing campaigns and budgets.

✅ Monitor and report on campaign performance and metrics.

ASSUMPTION: The ideal candidate will have experience in product marketing, with a proven track record in the MENA region. They should be comfortable working in a fast-paced environment and be able to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 5+ years in product marketing, ideally in fintech or banking.

Required Skills:

• Proven success marketing in MENA, especially Saudi Arabia.
• Expertise in digital and traditional marketing channels.
• Strong grasp of banking, payments, lending, and investment products.
• Familiarity with CRM tools, marketing automation, analytics, and performance metrics.
• Excellent communication, campaign management, and brand positioning skills.

Preferred Skills:

• Knowledge of Saudi consumer behavior, culture, and regulatory environment (SAMA).

ASSUMPTION: The ideal candidate will have a strong understanding of the banking and fintech industries and be able to adapt to the unique cultural and regulatory environment of the MENA region.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the MENA region, the estimated salary range is SAR 25,000 - 40,000 per month.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with no remote work options available.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Arthur Lawrence is a global management and technology consulting firm with expertise in talent acquisition, finance and accounting services, digital transformation, and customer experience solutions.

Company Size: Arthur Lawrence has 501-1,000 employees globally, with offices across the US, Canada, the UK, the Middle East and Africa region, and South Asia.

Founded: Arthur Lawrence was founded in 2003 and is headquartered in Houston, Texas.

Company Description:

• Arthur Lawrence provides enterprise-wide business transformation and business applications implementation services.
• The company has been recognized as a 2023 Top Workplace in Houston, as well as named in The Global Outsourcing 100 and Inc. 5000 lists.
• Arthur Lawrence operates globally and has been in business for over two decades.

Company Specialties:

• Management Consulting
• Technology Consulting
• Business Transformation
• Finance Transformation
• NetSuite Consulting
• Finance & Accounting
• Outsourcing
• Business Intelligence
• Talent Acquisition
• SAP
• Oracle
• PeopleSoft
• and Technology Staffing

Company Website: www.arthurlawrence.net

ASSUMPTION: Arthur Lawrence is a well-established consulting firm with a strong reputation in the industry. The company's global presence and expertise in various fields make it an attractive employer for professionals seeking to grow their careers in consulting.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is on-site, with no remote work options available. The work arrangement is full-time, with standard business hours.

Growth Opportunities:

• Potential career progression to a senior marketing role or management position.
• Opportunities to work on diverse projects and gain exposure to different industries and markets.
• Chance to develop skills in areas such as leadership, team management, and strategic planning.

ASSUMPTION: The Product Marketing Manager role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing and gain valuable experience working on high-profile projects.

🌍 Location & Work Environment

Office Type: Arthur Lawrence's Riyadh office is a modern, professional environment with state-of-the-art facilities and amenities.

Office Location(s): Suite 620, Dubai Media City, PO Box 8749, Dubai, AE

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is a major commercial hub and the center of the Saudi government.
• Riyadh offers a mix of traditional and modern culture, with a wide range of attractions, restaurants, and entertainment options.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Overtime may be required as needed.

ASSUMPTION: Working in Riyadh offers a unique opportunity to live and work in a dynamic, multicultural city with a rich history and vibrant cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and industry knowledge
• Cultural awareness and language proficiency
• Problem-solving skills and strategic thinking
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your marketing strategies and campaigns in detail during the interview.
• Research Arthur Lawrence and the banking and fintech industries to demonstrate your understanding of the role and the company.

ATS Keywords: Product Marketing, Fintech, Banking, Digital Marketing, Traditional Marketing, CRM Tools, Marketing Automation, Analytics, Performance Metrics, Communication, Campaign Management, Brand Positioning, Consumer Behavior, Regulatory Environment

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their expertise and fit for the position through a thorough interview process.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite

ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and technologies, and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Education
• Integrity
• Value Creation
• Collaboration
• Best Client
• Best People
• Stewardship

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on results and delivery
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do I have a strong understanding of the banking and fintech industries, and the unique cultural and regulatory environment of the MENA region?
• Am I comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do I have excellent communication, campaign management, and brand positioning skills?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Arthur Lawrence, with a commitment to the company's values and a work style that aligns with the company's collaborative and results-driven culture.

⚠️ Potential Challenges

• The role requires a high level of strategic thinking and creativity, which can be challenging for candidates who are more comfortable with tactical execution.
• The unique cultural and regulatory environment of the MENA region can present challenges for candidates who are not familiar with the region.
• The on-site work arrangement may be challenging for candidates who prefer a remote or hybrid work environment.
• The competitive application process may be challenging for candidates who are not prepared to demonstrate their expertise and fit for the position.

ASSUMPTION: The potential challenges of this role can be mitigated by candidates who are proactive, adaptable, and committed to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in a fintech or banking company, with a focus on product marketing and campaign management.
• The unique cultural and regulatory environment of the MENA region requires a higher level of cultural awareness and language proficiency than similar roles in other regions.
• This role offers significant growth opportunities for the right candidate, with the potential to advance their career in marketing and gain valuable experience working on high-profile projects.

ASSUMPTION: The ideal candidate will have experience in a similar role and be able to demonstrate their expertise and fit for the position through a thorough interview process.

📝 Sample Projects

• Developing and executing a marketing campaign for a new banking product launch in the MENA region.
• Conducting market research and customer segmentation to inform marketing strategies for a fintech product suite.
• Managing a team of marketing specialists to execute a rebranding campaign for a banking institution.

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to manage complex marketing campaigns and deliver results.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategies and campaigns that have been successful for similar products in the MENA region?
• How does the marketing team collaborate with other departments, such as product and sales, to launch and promote products?
• What are the key challenges and opportunities facing the banking and fintech industries in the MENA region, and how does this role address them?
• What are the growth opportunities for this role, and how does the company support the professional development of its employees?
• What is the work-life balance like for employees in this role, and how does the company support work-life balance initiatives?

ASSUMPTION: The ideal candidate will be proactive and curious, asking insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Arthur Lawrence and the banking and fintech industries, and developing your own marketing strategies and campaigns.
• Follow up with the hiring manager one week after the interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.