Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: HyperionDev

🔹 Location: Cape Town | Remote (South Africa)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to improve product positioning and achieve product-market fit.
• Managing marketing projects and stakeholders, including higher education institutions and external partners.
• Conducting customer research and competitive analysis to inform product positioning and messaging.
• Collaborating with cross-functional teams to launch new products and features, and manage product lifecycles.

ASSUMPTION: This role requires a strong understanding of digital marketing, project management, and education-related products. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience managing diverse teams and stakeholders.

📋 Key Responsibilities

✅ Own best practice product positioning strategy through structured A/B testing and thorough content performance analysis.

✅ Drive down HyperionDev’s overall Cost Per Lead & Registration while growing Conversions to Trial & Sale through quality, on-brand marketing.

✅ Define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.

✅ ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Successful candidates will be comfortable working independently and in teams, and have strong communication and project management skills.

🎯 Required Qualifications

Education: Diploma in Business, Marketing, or Communications field.

Experience: At least 3 years of marketing experience in a high growth and digital consumer-marketing space, with at least 1 year of experience marketing education-related products.

Required Skills:

• Deep understanding of digital marketing and marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms and PR.
• Thorough understanding of various online and offline marketing funnels.
• Experience working with clients and partners towards creative alignment.
• Experience with management of suppliers and 3rd party agencies.

Preferred Skills:

• Degree in Marketing or Communications.
• 4+ years of marketing experience in a high growth consumer-marketing space.
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
• 2+ years of experience marketing education-related products.
• An understanding of the software development space.

ASSUMPTION: While a Diploma is the minimum requirement, a Degree in Marketing or Communications would be beneficial for this role. Additionally, experience in project management and marketing education-related products is crucial for success in this position.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 600,000 - ZAR 800,000 per annum, based on industry standards for mid-senior level marketing roles in Cape Town. This estimate takes into account the company's size, the role's requirements, and the local market conditions.

Benefits:

• Hybrid work: Flexible schedule with remote working options available for candidates not in proximity of a HyperionDev Campus.
• Learn new tech skills: Employees can enroll part-time in HyperionDev's Coding Bootcamps.
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most.

Working Hours: This role requires a standard full-time workweek, with flexibility in scheduling and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. HyperionDev offers competitive benefits and a unique opportunity to work in the heart of tech in Africa, Europe, and the US.

📌 Applicant Insights

🔍 Company Context

Industry: HyperionDev is one of the largest providers of accelerated tech education in EMEA, working with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers.

Company Size: HyperionDev is a scale-up tech business, primarily bootstrapped, profitable, and backed by nearly 2000 investors. This means the company is in a growth phase and offers opportunities for career progression and impact.

Founded: HyperionDev was founded in 2012 and has since grown to reach millions of learners a year from over 60 countries, partnering with government bodies and major corporations to provide scholarships and employment opportunities.

Company Description:

• HyperionDev is dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review, powered by a workforce in Southern Africa.
• The company has raised the largest crowdfunding round of funding for an edtech company in history and is backed by nearly 2000 investors, including Meta (previously Facebook).
• HyperionDev partners with government bodies such as the UK's Department for Education to provide scholarships for students to study on their bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

Company Specialties:

• Accelerated tech education
• Coding bootcamps
• Tech skills development
• Education technology
• Partnerships with universities and government bodies

Company Website: hyperiondev.com

ASSUMPTION: HyperionDev's mission, values, and partnerships make it an attractive employer for candidates interested in making a social impact through tech education. The company's size and growth stage offer opportunities for career progression and growth.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level marketing professionals with at least 3 years of experience in a high growth and digital consumer-marketing space.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product, and Creative Studio.

Work Arrangement: This is a hybrid role, requiring a mix of remote and on-site work. The exact work arrangement will be discussed during the interview process.

Growth Opportunities:

• As HyperionDev continues to grow, there will be opportunities for the successful candidate to take on more responsibility and advance their career within the marketing department or the company as a whole.
• The company's focus on learning and development provides opportunities for employees to expand their skills and knowledge.
• Working in a fast-paced, dynamic environment offers the chance to gain experience in various aspects of marketing and product management.

ASSUMPTION: This role offers a unique opportunity for mid-senior level marketing professionals to make a significant impact on the growth and success of a leading edtech company. The role's focus on product marketing and cross-functional collaboration provides a broad range of experience and growth opportunities.

🌍 Location & Work Environment

Office Type: HyperionDev has campuses in Cape Town, with remote work options available for candidates not in proximity of a campus.

Office Location(s): Cape Town, South Africa

Geographic Context:

• Cape Town is the second-most populous city in South Africa and the provincial capital and legislative seat of the Western Cape.
• The city is known for its natural setting, waterfront, and cultural heritage. It is a major tourist destination and an important economic hub for the region.
• Cape Town has a Mediterranean climate, with mild, moderately wet winters and dry, warm summers.

Work Schedule: The work schedule for this role is flexible, with a standard full-time workweek and remote work options available. The exact work arrangement will be discussed during the interview process.

ASSUMPTION: Cape Town's vibrant tech industry, cultural heritage, and natural setting make it an attractive location for tech professionals. The hybrid work arrangement offers flexibility and work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and relevant stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Project management and stakeholder communication
• Customer research and competitive analysis
• Product positioning and messaging
• Go-to-market strategy and execution

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Be prepared to discuss your experience with marketing education-related products and your understanding of the software development space.
• Demonstrate your ability to work effectively in a hybrid work environment and collaborate with cross-functional teams.

ATS Keywords: Product Marketing, Marketing Strategy, Project Management, Digital Marketing, Education Technology, Customer Research, Competitive Analysis, Go-to-Market Strategy, Lifecycle Marketing, Sales Enablement, Social Media Marketing, Analytical Skills

ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, experience, and cultural fit with HyperionDev. Successful candidates will be able to demonstrate their ability to develop and execute marketing strategies, manage projects and stakeholders, and collaborate effectively in a hybrid work environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role will depend on HyperionDev's current tech stack and the candidate's areas of expertise. The role may require experience with marketing automation, CRM, social media management, project management, and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• People-forward: HyperionDev is obsessed with the potential in people and challenges them to do their best work.
• Growth and learning: The company embraces a culture of growth and learning to deliver on its vision and relentlessly quests for improvement.
• Purpose-driven: HyperionDev's mission is to make education and tech careers accessible to those who need it most, solving real problems and making a social impact.

Work Style:

• Collaborative: HyperionDev values teamwork and cross-functional collaboration to achieve its goals.
• Agile: The company operates in a fast-paced, dynamic environment and requires employees to be adaptable and responsive to change.
• Innovative: HyperionDev encourages employees to think creatively and challenge the status quo to drive growth and success.

Self-Assessment Questions:

• Do you align with HyperionDev's values and mission, and are you passionate about making education and tech careers accessible to those who need it most?
• Are you comfortable working in a hybrid work environment and collaborating with cross-functional teams?
• Do you have experience managing marketing projects and stakeholders, and are you comfortable working in a fast-paced, dynamic environment?

ASSUMPTION: HyperionDev's values and work style make it an attractive employer for candidates who are passionate about making a social impact, comfortable working in a collaborative, agile, and innovative environment, and aligned with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple stakeholders, including higher education institutions and external partners, may require strong communication and project management skills.
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role may require experience with specific marketing automation, CRM, or data analysis tools, which may present a learning curve for candidates without relevant experience.
• Cape Town's Mediterranean climate may not be suitable for candidates who prefer a cooler or more temperate climate.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to work for a leading edtech company, make a social impact, and gain experience in a fast-paced, dynamic environment. Successful candidates will be comfortable working in a hybrid work environment, managing multiple stakeholders, and collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Brand Manager: Both roles focus on product positioning and marketing strategy, but the Product Marketing Manager role is more focused on driving product success and market adoption through lifecycle marketing initiatives.
• Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more specialized and focused on product-specific marketing strategies, while the Marketing Manager role has a broader scope and may oversee multiple product lines or brands.
• Product Marketing Manager vs. Product Manager: The Product Marketing Manager role is focused on marketing strategy and execution, while the Product Manager role is responsible for product development, roadmap, and feature prioritization.

ASSUMPTION: The Product Marketing Manager role is unique in its focus on product-specific marketing strategies, lifecycle marketing, and cross-functional collaboration. Candidates should consider their career goals, areas of expertise, and preferred work environment when comparing this role to similar positions in the marketing field.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new coding bootcamp program, including market research, competitive analysis, and product positioning.
• Managing a marketing project to rebrand HyperionDev's creative studio, including stakeholder communication, creative brief development, and collateral production.
• Conducting customer research and competitive analysis to inform product positioning and messaging for HyperionDev's education-related products.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Product Marketing Manager role at HyperionDev. Successful candidates will have experience managing marketing projects, conducting customer research, and developing and executing marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing tech stack and how this role will contribute to its evolution?
• How does HyperionDev support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HyperionDev measure the success of its marketing campaigns and initiatives?
• What is the company's approach to remote work and work-life balance for employees in this role?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company's marketing strategy, and the work environment. Successful candidates will be able to demonstrate their fit with HyperionDev's values, mission, and work style, and ask insightful questions about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements.
• Prepare for your interview by researching HyperionDev's mission, values, and company culture.
• If selected for an interview, be prepared to discuss your experience with marketing education-related products, your understanding of the software development space, and your ability to work effectively in a hybrid work environment.
• Follow up with the HR team within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.