Product Marketing Manager

📌 Core Information - Job Title: Product Marketing Manager - Company: Xero - Location: London, UK - Job Type: Permanent - Category: Software Development - Date Posted: June 23, 2025 - Experience Level: 2-5 years - Remote Status: On-site (London, UK) 🚀 Job Overview Key aspects of this role include: - Championing the voice of the customer to drive product and go-to-market strategies - Crafting differentiated value propositions for the UK market - Collaborating with cross-functional teams to execute go-to-market strategies - Managing and growing the regional product portfolio

ASSUMPTION: This role requires a strong understanding of the UK market and customer needs, as well as excellent collaboration skills to work effectively with various teams.

📋 Key Responsibilities - Collect quantitative and qualitative insights about customer needs and competitors - Lead the creation and upkeep of regional value propositions - Bring customer value propositions (CVPs) to life for internal audiences - Collaborate with customer-facing teams on go-to-market initiatives - Manage and grow the product portfolio, driving adoption and revenue growth - Develop external-facing sales enablement and campaign content - Proactively identify opportunities to grow regional acquisition, adoption, and retention - Act as a regional expert, providing guidance to teams on product positioning

ASSUMPTION: This role involves a mix of strategic thinking, market research, and cross-functional collaboration to drive successful product marketing outcomes.

🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) - Experience: 2-5 years of experience in product marketing, with a focus on small business or SaaS products - Required Skills: - Proven ability to craft compelling messaging that connects and converts target customers - Ability to work independently and thrive in fast-paced environments - Strong storytelling skills and ability to apply product marketing best practices - Demonstrated success building internal enablement tools - Ability to influence and align cross-functional teams

ASSUMPTION: Candidates with experience in small business or SaaS product marketing, as well as strong customer focus and analytical skills, will be well-suited to this role.

💰 Compensation & Benefits - Salary Range: £55,000 - £70,000 per annum (based on industry standards for a Product Marketing Manager in London) - Benefits: - Generous paid leave and mental wellbeing leave - Private medical insurance and gym passes - Employee resource groups and flexible working - 26 weeks of paid parental leave for primary caregivers - Employee Share Plan and beautiful offices - Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager in London with 2-5 years of experience. Actual compensation may vary based on factors such as skills, qualifications, and company performance.

📌 Applicant Insights 🔍 Company Context - Industry: Software Development, specifically accounting software for small businesses - Company Size: 1,001-5,000 employees - Founded: 2006 - Company Description: Xero is easy-to-use accounting software that keeps users connected and frees them to focus on their business. It offers features such as invoicing, automation, and business efficiency tools, serving over 4.2 million subscribers globally. - Company Specialties: Accounting, SaaS, banking, invoicing, design, business, billing, small business, bookkeeping, software, platform, and payroll

ASSUMPTION: Xero's focus on small business accounting software makes it an attractive option for candidates interested in this market segment.

📊 Role Analysis - Career Level: Mid-level to senior, with opportunities for growth and progression - Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with various teams, including product, marketing, and commercial teams - Work Arrangement: On-site in London, with flexible working arrangements available - Growth Opportunities: - Potential to grow within the marketing function or explore other areas of the business - Opportunities to work on global projects and collaborate with international teams

ASSUMPTION: This role offers opportunities for career growth and development within Xero's marketing function and the broader organization.

🌍 Location & Work Environment - Office Type: Modern, collaborative office space in London, UK - Office Location(s): 188 York Way, 8th Floor, London, England N79AS, GB - Geographic Context: London is a major global city with a thriving tech industry, offering a diverse range of cultural, social, and professional opportunities - Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: London offers a dynamic work environment with ample opportunities for professional growth and development, as well as a high quality of life.

💼 Interview & Application Insights - Typical Process: Online application, phone or video screen, behavioral interviews, and final round with the hiring manager - Key Assessment Areas: Customer focus, market research skills, storytelling abilities, and cross-functional collaboration - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of your product marketing achievements and challenges overcome - Research Xero's products and competitors to demonstrate your market knowledge

ASSUMPTION: Xero's interview process focuses on assessing candidates' fit for the role and their ability to drive successful product marketing outcomes.

🛠️ Tools & Technologies - CRM: Salesforce - Marketing Automation: HubSpot - Project Management: Asana - Collaboration: Slack, Google Workspace

ASSUMPTION: Xero uses industry-standard tools and technologies to support its marketing and product development efforts.

👔 Cultural Fit Considerations - Company Values: Beautiful customer experiences, champion small business, be human, and do the right thing - Work Style: Collaborative, agile, and customer-focused, with a strong emphasis on work-life balance - Self-Assessment Questions: - How do you ensure that your work aligns with Xero's values, particularly 'be human' and 'do the right thing'? - How do you approach collaboration and cross-functional teamwork in a fast-paced environment? - How do you balance customer focus with commercial objectives in your product marketing efforts?

ASSUMPTION: Xero's culture emphasizes customer focus, collaboration, and work-life balance, making it an attractive option for candidates seeking a supportive and dynamic work environment.

⚠️ Potential Challenges - Balancing customer needs with commercial objectives in a competitive market - Managing ambiguity and working independently in a fast-paced environment - Collaborating effectively with cross-functional teams across different time zones

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison - Product Marketing Manager (Xero) vs. Product Marketing Manager ( competitor company): - Xero focuses on small business accounting software, while competitors may have broader product portfolios - Xero offers a more customer-centric and collaborative work environment, with a strong emphasis on work-life balance - Industry-specific context: The accounting software market is competitive and rapidly evolving, with a strong focus on innovation and customer experience - Career path comparison: Both roles offer opportunities for growth and development within the marketing function and the broader organization

ASSUMPTION: Candidates should consider their preferences for company culture, product focus, and career growth opportunities when comparing similar roles.

📝 Sample Projects - Developing a go-to-market strategy for a new tax product launch in the UK - Conducting market research to identify customer needs and preferences for existing products - Creating a messaging framework and sales enablement materials for a product line extension - Collaborating with product and commercial teams to refine pricing and packaging strategies

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Product Marketing Manager role at Xero.

❓ Key Questions to Ask During Interview - How does Xero support the professional development and growth of its product marketing team members? - Can you describe the typical go-to-market process for a new product launch at Xero, and how does the Product Marketing Manager role fit into this process? - How does Xero measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used to track progress? - What opportunities are there for collaboration and knowledge-sharing with international teams at Xero?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development at Xero.

📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.lever.co/xero/4a054a51-4c10-46b8-93df-786f6cffc75d) - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare examples of your product marketing achievements and challenges overcome - Research Xero's products and competitors to demonstrate your market knowledge - Follow up with the hiring manager one week after submission to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.