📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Laerdal Medical
🔹 Location: United States (Hybrid role)
🔹 Job Type: Full-time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (quarterly in-office engagements and travel required)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing efforts for Emergency Care and Trauma portfolio in the U.S. and Canada
- Collaborating with cross-functional teams to drive go-to-market success
- Analyzing portfolio performance and market insights to inform strategy
- Supporting global product launches and sales channel readiness
ASSUMPTION: This role requires a strong understanding of healthcare education or clinical markets, with a focus on Emergency Care and Trauma products.
📋 Key Responsibilities
✅ Develop and execute marketing strategies and tactics to support the full product lifecycle and maximize market opportunity
✅ Analyze portfolio performance using sales data, dashboards, and market insights to drive campaign strategy and product decisions
✅ Own competitive intelligence and win/loss analysis to inform positioning and sales enablement
✅ Lead local launch planning and execution, setting clear objectives and key results (OKRs)
✅ Develop marketing assets including collateral, sales tools, and training materials to support internal teams and external partners
✅ Serve as the product marketing lead for tradeshows and events, collaborating closely with the Events team
✅ Partner with Sales, Digital Marketing, and Content teams to deliver high-impact campaigns aligned with market needs
✅ Build and maintain strong relationships with internal stakeholders and external collaborators to support solution development and execution
✅ Support new hire onboarding with portfolio introductions and training
✅ Equip sales teams with the tools, messaging, and insights needed to succeed in Hospital and Professional Education markets
✅ Provide ongoing product training and readiness support for internal teams and distribution channels
✅ Evaluate the effectiveness of marketing programs and continuously improve based on performance data
ASSUMPTION: This role requires a high level of collaboration and communication with various teams and stakeholders, both internal and external.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 5 years in product marketing or product management, preferably in healthcare education or clinical markets
Required Skills:
- Proven success in managing and optimizing multiple marketing campaigns
- Strong communication, organizational, and project management skills
- Skilled in audience targeting, content creation, and marketing automation tools
- Data-driven with strong analytical skills and a test-and-learn mindset
- Ability to work cross-functionally in a fast-paced, dynamic environment
- Familiarity with Salesforce.com preferred
Preferred Skills:
- Experience in healthcare education or clinical markets
- Fluency in French or Spanish
ASSUMPTION: While not explicitly stated, having experience in healthcare or medical equipment industries would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000, eligible for 9% annual bonus
Benefits:
- Generous PTO & Holidays
- Hybrid and Compressed Work Week (for operations-based roles only)
- Comprehensive Medical, Dental, and Vision
- HSA & FSA Account Options, with employer HSA contribution
- 401k with Employer Match & Profit Sharing
- Tuition Reimbursement
- Wellness Reimbursement Program
- Professional Development Opportunities
- Pet Insurance
- Subsidized Cafeteria in NY based office
Working Hours: Full-time, with flexible hours required for collaboration with global teams
ASSUMPTION: The salary range provided is inclusive of the base salary and annual bonus. The final offer may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 1,001-5,000 employees (privately held)
Founded: 1940 (as a subsidiary of Laerdal Global Health)
Company Description:
- Laerdal Medical is a world leader in healthcare education and resuscitation training
- They use immersive technologies and data-centric insights to increase survival and improve healthcare quality
- Their mission is to empower lifesavers and healthcare workers to help them save more lives
Company Specialties:
- Airway Management
- Immobilization
- CPR Training
- Basic Life Support
- Advanced Life Support
- Learning Technology
- Medical Simulation
- Patient Safety
- Preparing for Practice and Improving Patient Outcomes
Company Website: http://www.laerdal.com
ASSUMPTION: Laerdal Medical is a well-established company with a strong focus on innovation and improving patient outcomes through education and technology.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Product Marketing, Americas
Work Arrangement: Hybrid (quarterly in-office engagements and travel required)
Growth Opportunities:
- Potential for career progression within the Product Marketing team or related functions
- Opportunities to work on global initiatives and expand product knowledge
- Chance to develop leadership skills through mentoring and team collaboration
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Hybrid (with quarterly in-office engagements)
Office Location(s): Stavanger, Norway (headquarters) and Wappingers Falls, New York (U.S. headquarters)
Geographic Context:
- The U.S. office is located in the Hudson Valley region of New York, approximately 70 miles north of New York City
- The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- The region has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, with flexible hours required for collaboration with global teams
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Director of Product Marketing, Americas
- Case study or project presentation (if applicable)
- Final interview with key stakeholders
Key Assessment Areas:
- Product marketing experience and achievements
- Industry knowledge and understanding of healthcare education or clinical markets
- Communication and presentation skills
- Analytical and problem-solving abilities
Application Tips:
- Highlight relevant experience and achievements in product marketing or related fields
- Tailor your resume and cover letter to emphasize your understanding of the healthcare education or clinical markets
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: Product Marketing, Healthcare Education, Clinical Markets, Salesforce.com, Marketing Campaigns, Cross-Functional Collaboration, Data-Driven, Test-and-Learn Mindset
ASSUMPTION: Laerdal Medical uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help improve your chances of being considered for the role.
🛠️ Tools & Technologies
- Salesforce.com
- Marketing automation tools (e.g., Marketo, Pardot)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not explicitly required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Quality-driven
- Respectful
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong commitment to improving patient outcomes through education and technology?
- Are you comfortable working in a dynamic and collaborative environment, with a focus on continuous improvement?
- Do you have strong analytical skills and a test-and-learn mindset?
ASSUMPTION: Laerdal Medical values employees who are passionate about their mission and committed to working collaboratively to achieve their goals.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and priorities simultaneously
- Working with global teams and navigating time zone differences
- Keeping up with industry trends and competitive landscape in a rapidly evolving market
- Balancing in-office and remote work responsibilities effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Product Manager in the healthcare or medical equipment industries
- However, this role focuses specifically on Emergency Care and Trauma products, requiring a deep understanding of these market segments
- Career progression may include opportunities to lead a team or manage a broader portfolio of products
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on Emergency Care and Trauma products sets it apart and requires specific industry knowledge and experience.
📝 Sample Projects
- Developing a go-to-market strategy for a new Emergency Care product launch
- Analyzing market trends and competitive landscape to inform product positioning and messaging
- Collaborating with cross-functional teams to create sales enablement materials and training resources
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager might work on, showcasing the role's focus on strategic planning, market analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging product launch you've worked on, and how you overcame any obstacles?
- How does Laerdal Medical support the professional development and growth of its employees?
- Can you provide an example of a time when you had to adapt to a significant change in market conditions or product strategy?
- How does the company foster a culture of innovation and continuous improvement?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These interview questions are designed to help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Laerdal Medical and the healthcare education or clinical markets to demonstrate your understanding of the industry and the company's mission
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
