R

Product Marketing Manager

Regard
Full-time
On-site
New York, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Regard

πŸ”Ή Location: New York City, New York, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (2 days per week in-office)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading product marketing and go-to-market activities
  • Defining positioning, messaging, and competitive differentiation strategy
  • Collaborating cross-functionally to drive initiatives and new product launches
  • Working with sales, customer success, and product teams to optimize sales cycles

ASSUMPTION: This role requires a strong understanding of the product, market, and competitive landscape. The ideal candidate will have experience in product marketing, preferably in the SaaS industry.

πŸ“‹ Key Responsibilities

βœ… Become an expert on our product and market

βœ… Lead go-to-market strategy, collaborating with sales, customer success, and product teams

βœ… Own positioning and messaging to elevate marketing and sales strategy

βœ… Create strategic marketing assets and educate stakeholders on value propositions

βœ… Gather market and competitive intelligence, and establish clear narratives against key competitors

βœ… Partner with the sales team to optimize the sales cycle and improve pipeline velocity

βœ… Collaborate with the marketing team to support brand building and demand generation

ASSUMPTION: This role requires strong analytical thinking, communication, and collaboration skills. The ideal candidate will be a self-starter with a solution-oriented mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of direct experience in product marketing, with a focus on SaaS products

Required Skills:

  • Proven track record leading go-to-market strategies
  • Experience with marketing automation and other marketing tech (e.g., Hubspot, ABM tools)
  • Excellent written and verbal communication skills
  • Strong problem-solving and analytical thinking skills

Preferred Skills:

  • Health tech experience
  • Collaborative team player with a solution-oriented mindset

ASSUMPTION: While health tech experience is strongly preferred, candidates with relevant experience in other industries may also be considered.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $150,000 per year

Benefits:

  • Eligible for equity
  • 99% employer-paid health benefits (Medical, Dental, and Vision) + One Medical subscription
  • 18 PTO days/year + 1 week holiday break
  • Annual $750 learning & development stipend
  • Company-sponsored team retreat + social events
  • Sabbatical program

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is subject to change and may be modified in the future. Regard carefully considers a wide range of factors when determining compensation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Regard operates in the health tech and software development industries, focusing on artificial intelligence and machine learning to improve clinical documentation and patient outcomes.

Company Size: Regard is a mid-sized company with 51-200 employees, providing a supportive and inclusive work environment.

Founded: Regard was founded in 2017, with a mission to bring world-class healthcare to everyone by closing the Clinical Insights Gap.

Company Description:

  • Regard is a proactive documentation solution that reviews all patient data in the EHR
  • The company aims to improve patient outcomes, physician satisfaction, and hospital finances
  • Regard works closely with top health systems in the country and is leading the change in healthcare

Company Specialties:

  • Healthcare
  • Artificial Intelligence
  • Machine Learning
  • Healthcare Information Technology
  • Clinical Documentation

Company Website: regard.com

ASSUMPTION: Regard's focus on improving patient outcomes and physician satisfaction makes it an attractive employer for mission-oriented professionals.

πŸ“Š Role Analysis

Career Level: This role is a mid-level position, reporting directly to the VP of Marketing. It offers opportunities for growth and collaboration within the marketing team.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work cross-functionally with sales, customer success, and product teams.

Work Arrangement: This role is hybrid, with an expectation to be in the office 2 days per week. Regard offers relocation assistance for candidates not already residing in the NYC metro area.

Growth Opportunities:

  • Potential to grow within the marketing team as the company expands
  • Opportunities to collaborate with various teams and gain a broad understanding of the business
  • Access to learning and development resources, including an annual $750 stipend

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn and develop within a dynamic and supportive team.

🌍 Location & Work Environment

Office Type: Regard's office is located in New York City, with a hybrid work arrangement that allows for flexibility and work-life balance.

Office Location(s): 10001, New York, NY, United States

Geographic Context:

  • New York City offers a vibrant and diverse cultural scene, with numerous attractions and amenities
  • The city is home to numerous healthcare institutions and tech companies, providing ample networking opportunities
  • Regard's office is centrally located, with easy access to public transportation

Work Schedule: Full-time (40 hours/week) with flexible work arrangements, including remote work options

ASSUMPTION: Regard's hybrid work arrangement and central office location make it an attractive employer for candidates seeking a balance between work and personal life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final interview with the VP of Marketing

Key Assessment Areas:

  • Product marketing experience and go-to-market strategy
  • Communication and collaboration skills
  • Problem-solving and analytical thinking
  • Alignment with Regard's mission and values

Application Tips:

  • Highlight relevant product marketing experience and go-to-market strategies
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job description
  • Prepare examples of your work and be ready to discuss your approach to product marketing
  • Research Regard's mission and values, and be prepared to discuss how your personal values align with the company's

ATS Keywords: Product marketing, go-to-market strategy, SaaS, marketing automation, competitive intelligence, sales cycle optimization, brand building, demand generation

ASSUMPTION: Regard's interview process is designed to assess the candidate's skills, experience, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their problem-solving and communication skills.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Hubspot, ABM tools)
  • CRM software (e.g., Salesforce, Hubspot CRM)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Mission-oriented work
  • Meaningful relationships
  • Challenges and continuous learning

Work Style:

  • Collaborative and solution-oriented
  • Adaptable and comfortable with change
  • Results-driven and focused on growth

Self-Assessment Questions:

  • Do you thrive in a collaborative and dynamic work environment?
  • Are you comfortable with change and adaptable to new situations?
  • Are you results-driven and focused on continuous learning and growth?

ASSUMPTION: Regard values candidates who are mission-oriented, collaborative, and adaptable. Applicants should be prepared to discuss their alignment with the company's values and work style.

⚠️ Potential Challenges

  • Requires a deep understanding of the product, market, and competitive landscape
  • May involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills
  • May require occasional travel for meetings and events
  • May involve working on tight deadlines and managing multiple projects simultaneously

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with the ability to manage multiple projects and priorities.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses primarily on product marketing and go-to-market strategy
  • Regard's focus on health tech and artificial intelligence sets it apart from other software development companies
  • This role offers opportunities for growth and collaboration within the marketing team, as well as exposure to various aspects of the business

ASSUMPTION: Applicants should consider their interest in health tech and product marketing when evaluating this role compared to similar positions in other industries.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new product launch
  • Conducting market research and competitive analysis to inform product positioning and messaging
  • Creating strategic marketing assets, such as case studies, whitepapers, and webinars, to educate stakeholders on Regard's value propositions

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to develop and execute strategic marketing initiatives.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Regard?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Regard support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how does this role fit into that philosophy?
  • What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to assess the fit of the role and company with their personal and professional goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your work and be ready to discuss your approach to product marketing
  • Research Regard's mission and values, and be prepared to discuss how your personal values align with the company's
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.