Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Verity

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and delivering compelling product messaging
• Enabling sales teams with effective enablement materials
• Driving external product communication to elevate Verity’s market presence
• Collaborating with cross-functional teams to build a cohesive product marketing strategy

ASSUMPTION: This role requires a strong background in product marketing, sales enablement, and content creation, with a focus on technology or SaaS products.

📋 Key Responsibilities

✅ Sales Enablement: Develop and deliver sales enablement materials, including product collateral, presentations, case studies, and training sessions. Collaborate with the sales team to understand their needs and tailor content to address common customer pain points. Create and maintain competitive analysis and battle cards to position Verity against industry competitors. Conduct regular training sessions to ensure the sales team is proficient with messaging and product positioning. Own ICP and personas definitions and materials.

✅ Content Creation: Work hand-in-hand with the Head of Demand Generation and the Product team to define content roadmaps, gap analysis, and assess content effectiveness. Lead content strategy and execution, creating high-quality assets such as white papers, blog posts, eBooks, videos, and webinars. Own the development of product messaging and value propositions that communicate Verity’s unique capabilities and benefits. Collaborate with content and design teams to ensure brand consistency across all materials.

✅ External Product Communication: Serve as a product ambassador and collaborate with PR and comms marketing teams to amplify messaging through media, events, and social digital channels. Draft press releases, product announcements, and external communications that reinforce Verity’s leadership in autonomous inventory management. Monitor market trends and customer insights to inform messaging and positioning adjustments.

✅ Cross-Functional Collaboration: Work closely with product management to understand new features and translate technical details into compelling narratives. Be in close contact with clients (focus groups, site visits, shadowing sales calls). Partner with demand generation teams to optimize product messaging for lead generation campaigns. Gather customer and market insights to inform product positioning and strategy.

ASSUMPTION: This role requires strong communication, analytical, and project management skills, as well as the ability to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 5+ years of product marketing experience, preferably in technology or SaaS.

Required Skills:

• Proven track record of successful sales enablement and content creation
• Excellent written and verbal communication skills
• Strong analytical skills and ability to gather and interpret market data
• Experience with product launches and coordinating cross-functional activities
• Proficiency with marketing and sales tools (e.g., Salesforce and Pardot)
• Ability to thrive in a fast-paced, dynamic environment

Preferred Skills:

• Experience with product marketing in the automation or robotics industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in product marketing within the automation or robotics industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CHF 120,000 - 160,000 per year (based on experience and industry standards for the role and location)

Benefits:

• 25 days of annual leave
• Employee stock ownership plan (conditions apply)
• Variety of pension plans
• Relocation packages

Working Hours: Full-time, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Verity operates in the automation machinery manufacturing industry, focusing on autonomous inventory tracking powered by self-flying drones. They serve clients in various sectors, including logistics, retail, and entertainment.

Company Size: Verity has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of startup agility and established processes.

Founded: Verity was founded in 2014, with a mission to create autonomous indoor drone systems that work every time.

Company Description:

• Verity is the global leader in autonomous indoor drone systems, offering cloud-based inventory management solutions for large warehouses and live events
• The company's self-flying drones work in conjunction with a cloud-based system to automate inventory scanning and provide real-time data
• Verity's solutions are used by major companies such as Ingka, DSV, and Performance Team – A Maersk Company

Company Specialties:

• Autonomous drone technology
• Robotics
• Autonomous drone systems
• Warehouse automation
• Inventory control
• Entertainment
• Live events
• Drone shows
• Drones
• Indoor drones

Company Website: www.verity.net

ASSUMPTION: Verity's focus on innovation and cutting-edge technology creates an environment where employees can grow professionally and contribute to industry-leading solutions.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product management, sales, and demand generation.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement will be discussed during the interview process.

Growth Opportunities:

• Advancement to a senior or director-level role within the marketing department
• Expansion into other areas of the business, such as product management or sales
• Opportunities to work on diverse projects and gain experience in various aspects of the business

ASSUMPTION: Verity's fast-paced environment and focus on innovation provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Verity's headquarters is located in a modern office space in Zurich, Switzerland, with a collaborative and inclusive work environment.

Office Location(s): Binzmühlestrasse 81, Zurich, CH

Geographic Context:

• Zurich is the largest city in Switzerland and serves as a major financial hub
• The city offers a high quality of life, with a mix of urban and natural environments
• Zurich is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while the modern office space fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing
• Background check and onboarding

Key Assessment Areas:

• Product marketing experience and achievements
• Sales enablement and content creation skills
• Communication and presentation abilities
• Analytical and problem-solving skills
• Cultural fit and alignment with Verity's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of successful sales enablement materials and content you've created
• Research Verity's products, industry, and competition to demonstrate your understanding of the role and company
• Practice common interview questions and be prepared to discuss your experience and qualifications in detail

ATS Keywords: Product marketing, sales enablement, content creation, autonomous inventory, drone technology, robotics, warehouse automation, inventory control, marketing strategy, cross-functional collaboration, market research, customer insights, competitive analysis, messaging, value propositions

ASSUMPTION: Verity's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Agile and adaptable
• Results-driven and proactive
• Strong communication and teamwork skills
• Ability to thrive in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you have experience working with autonomous drone technology or related fields?
• Are you comfortable working in a fast-paced, dynamic environment, and adapting to change quickly?
• Do you have strong communication and collaboration skills, and can you work effectively with cross-functional teams?

ASSUMPTION: Verity's culture values innovation, collaboration, and a strong work ethic, with a focus on delivering high-quality products and solutions to customers.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the company and the industry
• Balancing multiple priorities and deadlines in a dynamic work environment
• Adapting to a hybrid work arrangement and maintaining effective communication with remote team members
• Navigating the competitive landscape of the automation and robotics industry

ASSUMPTION: The fast-paced nature of the company and industry, as well as the hybrid work arrangement, may present unique challenges for some candidates.

📈 Similar Roles Comparison

• Product Marketing Manager roles in other technology or SaaS companies may have a broader focus on go-to-market strategy and demand generation
• Product Marketing Manager roles in other industries may have different product portfolios and target audiences
• This role may offer more opportunities for cross-functional collaboration and exposure to various aspects of the business compared to more specialized marketing roles

ASSUMPTION: The specific focus and requirements of this role may vary depending on the company and industry, with unique opportunities and challenges for candidates to consider.

📝 Sample Projects

• Developing a comprehensive sales enablement kit for a new product launch, including presentations, case studies, and battle cards
• Creating a content roadmap and executing a multi-channel content marketing campaign to drive product awareness and lead generation
• Conducting market research and customer interviews to inform product positioning and messaging adjustments

ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Product Marketing Manager may work on, with a focus on driving product success and market leadership.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek and priorities for this role?
• How does this role collaborate with other departments, such as product management and sales?
• What are the most significant challenges facing the product marketing team currently, and how can this role address them?
• How does Verity support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of successful sales enablement materials and content you've created
• Research Verity's products, industry, and competition to demonstrate your understanding of the role and company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.