📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Tecton
🔹 Location: San Francisco, CA & New York, NY & Seattle, WA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (SF & NY: 2 days/week in office; Seattle: 2 days/month in office)
🚀 Job Overview
Key aspects of this role include:
- Developing messaging frameworks and positioning strategies for Tecton's products
- Creating high-quality content tailored to technical users and ML engineering teams
- Collaborating with cross-functional teams to drive awareness, pipeline conversion, and revenue growth
- Conducting market research to inform product roadmap decisions and marketing strategies
ASSUMPTION: This role requires a strong understanding of technical audiences and their pain points, as well as excellent communication and content creation skills.
📋 Key Responsibilities
✅ Messaging and Positioning: Develop and refine messaging frameworks and positioning strategies that resonate with technical users and ML engineering team managers, highlighting the unique value proposition of Tecton's products.
✅ Content Creation: Partner with growth marketing to identify content priorities and develop high-quality content, including case studies, blog posts, technical articles, advertisements, emails, technical social posts, and presentations, tailored to the needs and interests of technical users.
✅ Sales Enablement: Equip the sales team with necessary tools and resources to effectively communicate the value proposition of Tecton's products to technical users.
✅ Market Intelligence: Conduct market research to gain insights into customer needs, industry trends, and competitive dynamics, and synthesize findings into actionable recommendations.
ASSUMPTION: This role requires a deep understanding of engineering audiences, their pain points, and buying behavior, as well as experience marketing to data engineering, ML, or data science users.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, engineering, or computer science.
Experience: Proven experience (3-5 years) in product marketing, preferably in the B2B technology sector, with a focus on highly technical products.
Required Skills:
- Deep understanding of engineering audiences and their pain points
- Strong storytelling and messaging skills
- Exceptional written and verbal communication skills
- Experience in content creation, including writing and editing technical content
- Working knowledge of basic software development tooling (git, VS code, Python, Jupyter notebooks)
Preferred Skills:
- Experience marketing to data engineering, ML, or data science users
- Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment
ASSUMPTION: Candidates with a strong background in product marketing and a proven track record of driving awareness and revenue growth in the B2B technology sector are preferred.
💰 Compensation & Benefits
Salary Range: $162,000 - $194,000 annually for employees based within California & New York. Individual compensation packages are based on multiple factors such as location, level, role scope, and complexity, as well as additional job-related factors such as skills, experience, and expertise.
Benefits:
- Medical, dental, vision, life, and 401(K)
- Flexible paid time off and 10 paid holidays each calendar year
- Sick time and leave of absence as per the FMLA and other relevant leave laws
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on the company's stated range for employees based within California & New York. Actual compensation may vary based on individual factors such as skills, experience, and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Tecton operates in the machine learning and data infrastructure sector, focusing on solving complex data problems in production machine learning.
Company Size: Tecton is a fast-growing startup with a distributed team around the world, with offices in San Francisco and New York City. As of 2025, the company has around 100-200 employees.
Founded: Tecton was founded in 2021 by experienced engineers who developed the first feature store when they created Uber's Michelangelo ML platform.
Company Description:
- Tecton's feature platform makes it simple to activate data for smarter models and predictions, abstracting away the complex engineering to speed up innovation.
- The company's founders have years of experience building and operating business-critical machine learning systems at leading tech companies like Uber, Google, Meta, Airbnb, Lyft, and Twitter.
- Tecton is funded by leading venture capital firms such as Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins, along with strategic investments from Snowflake and Databricks.
Company Specialties:
- Feature stores and feature platforms
- Machine learning infrastructure
- Data activation and data management
Company Website: tecton.ai
ASSUMPTION: Tecton's focus on solving complex data problems in production machine learning makes it an attractive opportunity for candidates interested in the intersection of data, machine learning, and infrastructure.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product management, sales, and growth marketing.
Work Arrangement: Hybrid (SF & NY: 2 days/week in office; Seattle: 2 days/month in office)
Growth Opportunities:
- As Tecton continues to grow, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development and skill-building.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, data, and machine learning, with ample growth potential as the company continues to expand.
🌍 Location & Work Environment
Office Type: Tecton has offices in San Francisco, New York City, and Seattle, with a hybrid work arrangement.
Office Location(s): San Francisco, CA; New York, NY; Seattle, WA
Geographic Context:
- San Francisco: Known for its vibrant tech industry and diverse culture, San Francisco offers a dynamic work environment with numerous networking opportunities.
- New York City: As a global hub for finance, media, and technology, New York City provides ample opportunities for professional growth and networking.
- Seattle: Home to tech giants like Amazon and Microsoft, Seattle offers a thriving tech industry with a strong focus on innovation and collaboration.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (SF & NY: 2 days/week in office; Seattle: 2 days/month in office)
ASSUMPTION: Tecton's hybrid work arrangement offers employees the flexibility to balance work and personal life while still fostering a collaborative and connected work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Understanding of engineering audiences and their pain points
- Messaging and communication skills
- Content creation and technical writing abilities
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, content creation, and technical communication.
- Prepare examples of your past work, such as case studies, blog posts, or technical articles, that demonstrate your ability to create high-quality content for technical audiences.
- Research Tecton's products and competitors to showcase your understanding of the market landscape and the unique value proposition of Tecton's offerings.
ATS Keywords: Product Marketing, Messaging, Content Creation, Sales Enablement, Market Research, Technical Writing, Communication, Collaboration, Storytelling, Growth Mindset, Software Development, Data Engineering, Machine Learning, Technical Audience Understanding, B2B Marketing
ASSUMPTION: Tecton's interview process is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best fit for the company's growing team.
🛠️ Tools & Technologies
- Git
- VS code
- Python
- Jupyter notebooks
- Marketing automation tools (e.g., HubSpot, Marketo)
- Content management systems (e.g., WordPress, Contentful)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth mindset
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a deep understanding of engineering audiences and their pain points?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a growth mindset and a strong desire to learn and adapt?
ASSUMPTION: Tecton values candidates who are passionate about solving complex data problems, have a strong work ethic, and are committed to driving innovation and growth in the machine learning space.
⚠️ Potential Challenges
- Working with highly technical audiences and complex products may require a steep learning curve.
- Balancing the demands of multiple stakeholders, including product management, sales, and growth marketing, may present challenges in terms of prioritization and alignment.
- The fast-paced nature of the startup environment may require adaptability and flexibility.
- Competition in the machine learning and data infrastructure sector may present challenges in terms of market differentiation and customer acquisition.
ASSUMPTION: Tecton's focus on innovation and cutting-edge technology, coupled with its strong market position and funding, provides a solid foundation for overcoming these challenges.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on technical communication and content creation for highly specialized audiences.
- Tecton's focus on machine learning and data infrastructure sets it apart from more general marketing roles, offering a unique opportunity to work at the intersection of marketing, data, and technology.
- Career progression in this role may involve moving into a leadership position or exploring other opportunities within Tecton's growing organization.
ASSUMPTION: This role offers a unique opportunity to work in a specialized and high-growth area of the tech industry, with ample potential for professional development and career advancement.
📝 Sample Projects
- Developing a messaging framework and positioning strategy for a new feature store product launch
- Creating a series of technical blog posts and case studies to showcase Tecton's unique value proposition
- Partnering with sales to create battle cards and pitch decks that effectively communicate Tecton's competitive advantages
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Product Marketing Manager might work on at Tecton, but the specific projects may vary depending on the company's priorities and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the current messaging and positioning for Tecton's products, and how this role will contribute to refining and evolving these strategies?
- How does Tecton differentiate itself from competitors in the market, and what are the key challenges in communicating this unique value proposition to technical users?
- What are the most pressing needs and pain points of Tecton's target audience, and how does this role address these challenges?
- How does Tecton support the professional development and growth of its employees, and what opportunities exist for career advancement in this role?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the market landscape, as well as assess their fit for the position and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, content creation, and technical communication.
- Prepare examples of your past work, such as case studies, blog posts, or technical articles, that demonstrate your ability to create high-quality content for technical audiences.
- Research Tecton's products and competitors to showcase your understanding of the market landscape and the unique value proposition of Tecton's offerings.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
