📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Blackthorn.io
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Defining and owning product positioning for Blackthorn's Salesforce-native apps
- Developing and executing go-to-market strategies for new products and features
- Creating sales enablement materials to support the buyer journey
- Gathering and analyzing customer insights to inform product direction
- Collaborating cross-functionally with Product, Sales, Customer Success, and Marketing teams
ASSUMPTION: This role requires a strong strategic thinker with a proven track record in B2B SaaS product marketing, comfortable working in a scrappy, high-impact environment.
📋 Key Responsibilities
✅ Define and own differentiated messaging frameworks that resonate across personas and industries, emphasizing the value of being Salesforce native
✅ Develop and own end-to-end GTM strategies for new products and major features, defining launch tiers, building narratives, and executing internal/external campaigns to support adoption
✅ Create compelling collateral, decks, battlecards, one-pagers, and training for the Sales and CS teams to support the buyer journey
✅ Conduct customer interviews and market research to uncover pain points, use cases, and competitive dynamics to inform positioning and product direction
✅ Partner with Product to influence the roadmap based on market feedback and partner with CS to uncover expansion and retention levers
✅ Build frameworks to monitor the competitive landscape and market trends in Salesforce-native apps and event tech
✅ Partner with the broader Marketing team to produce product-centric website content, blog posts, webinars, and case studies that spotlight customer success and product value
ASSUMPTION: This role requires strong communication skills, with an ability to translate technical details into clear value for users and buyers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years of experience in Product Marketing at a B2B SaaS company, ideally with startup or scale-up experience where you’ve been a team of one (or few)
Required Skills:
- Proven track record of planning and executing successful launches and building sales enablement tools from scratch
- Strategic thinker and doer, comfortable moving from high-level positioning to writing feature-level content
- Customer-centric, skilled at connecting with users, distilling insights, and turning them into actionable messaging
- Exceptional communicator, strong writer and storyteller
- Collaborative mindset, able to work cross-functionally and influence without authority
Preferred Skills:
- Experience in event tech or event management software
- Familiarity with the Salesforce ecosystem, including AppExchange products and how they integrate into broader Salesforce workflows
- Exposure to vertical SaaS or industries like Higher Ed, Nonprofits, or Healthcare
ASSUMPTION: Candidates should have a strong understanding of the Salesforce ecosystem and be comfortable working with Salesforce-native apps.
💰 Compensation & Benefits
Salary Range: $115,000 - $140,000 USD per year (AI-estimated, based on provided range and company size)
Benefits:
- An incredible team of smart and supportive people
- A deep feeling of satisfaction and completion
- Fully remote global team working from home
- Stock options for every employee
- Flexible work week
- $400 office stipend
- Maternity/Paternity leave
- Student loan debt assistance
- Pledge 1% - time off during the year for helping nonprofits
- Health insurance contribution (if in the US)
- Children's 529 college fund assistance (if in the US)
Working Hours: Full-time, with flexible work week
ASSUMPTION: The salary range is AI-estimated based on the provided range and company size. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on Salesforce-native apps for event management, payments, messaging, and data protection
Company Size: 51-200 employees, offering a mid-sized company environment with significant structure in the product build process
Founded: 2015, with a history of continuous growth and expansion in the Salesforce ecosystem
Company Description:
- Blackthorn turns any organization’s Salesforce® CRM into event management software powered by their connected data
- Offers four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data
- Serves customers ranging from 1-person companies to Fortune 500s, with a focus on ease of use and flexibility
Company Specialties:
- Salesforce
- Stripe
- Payments
- Event Management
- PCI Compliance
- Field Service
- Nonprofit Solutions
- For Profit Solutions
Company Website: blackthorn.io
ASSUMPTION: Blackthorn is a well-established company in the Salesforce ecosystem, with a strong focus on ease of use and customer success.
📊 Role Analysis
Career Level: Mid-level to senior, with significant autonomy and ownership of the product marketing function
Reporting Structure: This role reports directly to the Head of Marketing and collaborates closely with Product, Sales, Customer Success, and other Marketing teams
Work Arrangement: Fully remote, with a flexible work week and the option to work from home
Growth Opportunities:
- As the first dedicated Product Marketing hire, there is significant opportunity to shape and grow the function
- Potential to expand the role's scope as the company continues to grow and enter new markets
- Opportunity to work closely with cross-functional teams, gaining exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- Blackthorn is headquartered in New York, NY, but has a fully remote global team
- The company is currently only accepting applicants from specific US states
- The remote work environment allows for greater flexibility and work-life balance
Work Schedule: Full-time, with a flexible work week and the option to work from home
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Head of Marketing and other team members
- Final interview with the CEO
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Collaboration and cross-functional teamwork
- Alignment with Blackthorn's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Be prepared to discuss your go-to-market strategy for a hypothetical product
- Showcase your ability to translate technical details into clear, compelling messaging
- Demonstrate your understanding of the Salesforce ecosystem and how Blackthorn's apps fit within it
ATS Keywords: Product Marketing, Go-to-Market, Sales Enablement, Customer Insights, Market Research, Cross-functional Collaboration, Competitive Intelligence, Thought Leadership, Salesforce, Event Tech, Higher Education, Nonprofits, Healthcare
ASSUMPTION: Applicants should tailor their application materials to highlight the required and preferred skills listed in the job description.
🛠️ Tools & Technologies
- Salesforce
- AppExchange
- Stripe
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should have experience with relevant marketing and project management tools, as well as a strong understanding of the Salesforce ecosystem.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Agile
- Transparent
Work Style:
- Self-motivated and results-driven
- Strong communicator and collaborator
- Comfortable working in a remote, distributed team environment
- Adaptable and able to thrive in a fast-paced, high-growth company
Self-Assessment Questions:
- Do you have a proven track record of planning and executing successful product launches in a B2B SaaS environment?
- Are you comfortable working cross-functionally and influencing without authority?
- Do you thrive in a remote work environment and have strong self-motivation and time management skills?
- Are you passionate about the Salesforce ecosystem and eager to build a product marketing foundation from the ground up?
ASSUMPTION: Applicants should carefully consider their fit with Blackthorn's company values and work style before applying.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Blackthorn is a high-growth company, which can be fast-paced and challenging at times
- The company is currently only accepting applicants from specific US states, which may limit the applicant pool
- The role requires a strong understanding of the Salesforce ecosystem and may involve working with complex technical concepts
ASSUMPTION: Applicants should carefully consider the potential challenges of this role and ensure they are a good fit for the company's remote work environment and fast-paced culture.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of the Salesforce ecosystem and experience with Salesforce-native apps
- Blackthorn's focus on ease of use and flexibility sets it apart from competitors in the event tech and Salesforce app ecosystem
- This role offers significant growth potential, with the opportunity to shape and grow the product marketing function as the company continues to expand
ASSUMPTION: Applicants should research Blackthorn's competitors and understand how the company's products and culture differentiate it from other opportunities in the market.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature release, including messaging frameworks, launch tiers, and internal/external campaign plans
- Conducting customer interviews and market research to uncover pain points, use cases, and competitive dynamics, and using those insights to inform product positioning and direction
- Creating sales enablement materials, such as battlecards, one-pagers, and training decks, to support the buyer journey and drive product adoption
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in previous roles.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing landscape at Blackthorn and how this role fits into it?
- How does Blackthorn differentiate its products from competitors in the Salesforce app ecosystem?
- What are the biggest challenges facing the product marketing function at Blackthorn, and how can this role address them?
- How does Blackthorn support the growth and development of its employees, particularly in this role?
- What is the company's long-term vision for the product marketing function, and how does this role contribute to that vision?
ASSUMPTION: Applicants should use the interview process to gain a deep understanding of Blackthorn's product marketing function and how this role can contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare a portfolio or examples of your previous work, showcasing your ability to translate technical details into clear, compelling messaging
- Follow up with the Hiring Manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
