Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Part-time (20 hours/week)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-17

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new and existing products
• Creating high-quality marketing materials and messaging that resonates with customers
• Providing product training and enablement to the sales team
• Conducting customer research and market analysis to drive product improvements
• Collaborating with cross-functional teams to ensure alignment on product positioning and messaging

ASSUMPTION: This role requires a strong technical background and the ability to translate complex features into customer-centric messaging. Successful candidates will have experience in product marketing, preferably in a SaaS or data-driven environment.

📋 Key Responsibilities

✅ Go-to-Market Strategy Development: Develop and execute go-to-market strategies for new and existing products, ensuring alignment with overall business objectives. Collaborate with product and engineering teams to understand technical features and translate them into clear, customer-friendly messaging. Ensure product positioning and messaging effectively differentiate the product in the competitive landscape.

✅ Content Creation & Messaging: Create high-quality marketing materials, including datasheets, case studies, blog posts, product demos, and webinars. Work with sales and customer success teams to develop customer-facing content that communicates product value. Craft compelling email campaigns, website copy, and social media content that drives awareness and engagement.

✅ Product Training & Enablement: Provide product training to the sales team to ensure they are equipped with the knowledge to sell the product effectively. Develop sales tools and collateral that align with the product messaging and drive customer acquisition.

✅ Customer and Market Insights: Conduct customer research to understand market needs, customer pain points, and competitor offerings. Analyze market trends, competitive landscape, and customer feedback to drive product improvements and strategic decisions.

✅ Technical Product Expertise: Leverage deep technical product knowledge to create content that resonates with both technical and business audiences. Collaborate with engineering and data teams to ensure a strong understanding of product features, benefits, and limitations.

ASSUMPTION: This role requires a strong technical background and the ability to translate complex features into customer-centric messaging. Successful candidates will have experience in product marketing, preferably in a SaaS or data-driven environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant work experience may be considered in lieu of a degree.

Experience: 3+ years of experience in product marketing, preferably in a SaaS or data-driven environment.

Required Skills:

• Proven track record of developing and executing successful product marketing strategies
• Ability to translate complex technical features into customer-centric messaging
• Strong communication skills with the ability to work effectively with cross-functional teams
• Proficient in marketing tools like HubSpot, Google Analytics, and social media platforms
• Experience in creating technical documentation, presentations, and sales enablement content
• Comfortable working with data-driven insights to inform product decisions and marketing strategies

Preferred Skills:

• Experience in data warehousing (e.g., Snowflake, Datadog) or related technologies
• Familiarity with the competitive landscape in data infrastructure and analytics

ASSUMPTION: Candidates with experience in data warehousing or related technologies may have an advantage in understanding the product and its competitive landscape.

💰 Compensation & Benefits

Salary Range: $1500 - $2000 per month (part-time, 20 hours/week). This range is based on industry standards for part-time product marketing roles in the United States.

Benefits:

• Fully remote work arrangement
• Flexible working hours (10 AM - 2 PM EST)

Working Hours: 20 hours/week, with flexible hours between 10 AM - 2 PM EST.

ASSUMPTION: The salary range is estimated based on industry standards for part-time product marketing roles in the United States. Benefits may vary depending on the specific terms of employment.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. ProjectGrowth is a fast-growing SaaS company offering cutting-edge solutions that enable businesses to streamline and optimize their data infrastructure.

Company Size: Small (11-50 employees). As a small company, ProjectGrowth offers a dynamic and agile work environment where employees have a significant impact on the company's success.

Founded: 2021. ProjectGrowth was founded in 2021 and has since grown to offer advanced data warehousing, analytics, and monitoring solutions.

Company Description:

• ProjectGrowth is a marketing services company that specializes in helping businesses optimize their data infrastructure.
• The company offers advanced data warehousing, analytics, and monitoring solutions to enable businesses to unlock the full potential of their data.
• ProjectGrowth is committed to helping businesses make data-driven decisions and improve their overall performance.

Company Specialties:

• Data Warehousing
• Data Analytics
• Data Monitoring
• Data-driven Marketing

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a marketing services company that specializes in helping businesses optimize their data infrastructure. The company offers advanced data warehousing, analytics, and monitoring solutions to enable businesses to unlock the full potential of their data.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in product marketing, preferably in a SaaS or data-driven environment.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing or a similar role.

Work Arrangement: Fully Remote. This role offers a fully remote work arrangement with flexible hours between 10 AM - 2 PM EST.

Growth Opportunities:

• As a growing company, ProjectGrowth offers opportunities for career advancement as the team expands.
• This role provides the opportunity to work closely with cross-functional teams and gain exposure to various aspects of the business.
• Successful candidates may have the opportunity to take on additional responsibilities and grow within the organization.

ASSUMPTION: As a growing company, ProjectGrowth offers opportunities for career advancement as the team expands. This role provides the opportunity to work closely with cross-functional teams and gain exposure to various aspects of the business.

🌍 Location & Work Environment

Office Type: Fully Remote. ProjectGrowth operates on a fully remote basis, allowing employees to work from anywhere in the world.

Office Location(s): The company has offices in New York, NY, Cairo, EG, San Francisco, CA, and Los Angeles, CA. However, this role does not require employees to be based in any specific location.

Geographic Context:

• ProjectGrowth is a global company with a presence in multiple countries, including the United States and Egypt.
• The company's fully remote work arrangement allows employees to work from anywhere in the world, providing flexibility and convenience.
• The company's global presence offers opportunities for employees to work with diverse teams and gain exposure to different cultures and markets.

Work Schedule: 20 hours/week, with flexible hours between 10 AM - 2 PM EST.

ASSUMPTION: ProjectGrowth is a global company with a presence in multiple countries, including the United States and Egypt. The company's fully remote work arrangement allows employees to work from anywhere in the world, providing flexibility and convenience.

💼 Interview & Application Insights

Typical Process:

• Application Review: The hiring team will review all applications and contact shortlisted candidates for an initial phone or video screening.
• Skills Assessment: Shortlisted candidates will be asked to complete a skills assessment or provide a portfolio of their work to demonstrate their qualifications.
• Final Interview: Candidates who successfully complete the skills assessment will be invited for a final interview with the hiring manager and other team members.

Key Assessment Areas:

• Technical Product Knowledge: Candidates will be assessed on their understanding of the product and its features, as well as their ability to translate complex technical features into customer-centric messaging.
• Marketing Strategy & Planning: Candidates will be evaluated on their ability to develop and execute go-to-market strategies, as well as their understanding of the competitive landscape and market trends.
• Communication & Collaboration: Candidates will be assessed on their communication skills and their ability to work effectively with cross-functional teams.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Be sure to emphasize your technical background and experience in product marketing.
• Prepare for the interview by researching the company and its products, as well as the competitive landscape in data infrastructure and analytics.
• Be ready to discuss your approach to go-to-market strategy development, content creation, and customer research.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Content Creation, Technical Expertise, Customer Research, Sales Enablement, Data Warehousing, Analytics, Collaboration, Communication, Problem Solving, Marketing Tools, Market Insights, Project Management, Email Campaigns, Social Media

ASSUMPTION: The application process for this role may vary depending on the specific terms of employment. However, candidates can expect a typical interview process that includes an initial phone or video screening, a skills assessment, and a final interview with the hiring manager and other team members.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Social Media Platforms (e.g., LinkedIn, Twitter, Facebook)
• Data Warehousing Tools (e.g., Snowflake, Datadog)
• Project Management Tools (e.g., Asana, Trello)
• Email Marketing Platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific terms of employment. However, candidates can expect to use marketing tools like HubSpot and Google Analytics, as well as data warehousing tools and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: ProjectGrowth is committed to understanding and meeting the needs of its customers, providing solutions that drive business value and improve overall performance.
• Innovative: The company encourages creativity, experimentation, and continuous learning to stay ahead of the curve in the rapidly evolving data infrastructure landscape.
• Collaborative: ProjectGrowth fosters a culture of teamwork and collaboration, with employees working closely together to achieve common goals.

Work Style:

• Flexible: ProjectGrowth offers a flexible work arrangement, allowing employees to work from anywhere in the world and set their own hours within a specified time frame.
• Dynamic: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Data-driven: ProjectGrowth is committed to using data and analytics to inform decision-making and drive business growth.

Self-Assessment Questions:

• Do you have a strong technical background and the ability to translate complex features into customer-centric messaging?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on data-driven decision-making?
• Do you thrive in a collaborative work environment, with a focus on teamwork and cross-functional collaboration?

ASSUMPTION: ProjectGrowth is a customer-centric, innovative, and collaborative company that fosters a flexible and dynamic work environment. Successful candidates will have a strong technical background, be comfortable working in a fast-paced and dynamic environment, and thrive in a collaborative work environment.

⚠️ Potential Challenges

• As a fully remote company, candidates may face challenges in building and maintaining relationships with colleagues and clients without face-to-face interaction.
• The competitive landscape in data infrastructure and analytics is rapidly evolving, requiring candidates to stay up-to-date with the latest trends and technologies.
• The role may require candidates to work with complex technical features and translate them into customer-centric messaging, which can be challenging for those without a strong technical background.
• The fully remote work arrangement may present challenges in maintaining work-life balance, as employees may struggle to disconnect from work after hours.

ASSUMPTION: While ProjectGrowth offers a flexible and dynamic work environment, candidates may face challenges in building and maintaining relationships with colleagues and clients without face-to-face interaction. The competitive landscape in data infrastructure and analytics is rapidly evolving, requiring candidates to stay up-to-date with the latest trends and technologies. The role may require candidates to work with complex technical features and translate them into customer-centric messaging, which can be challenging for those without a strong technical background. The fully remote work arrangement may present challenges in maintaining work-life balance, as employees may struggle to disconnect from work after hours.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Marketing Manager: While both roles focus on marketing, the Product Marketing Manager role is more technical and requires a deep understanding of the product and its features. The Marketing Manager role is more focused on overall marketing strategy and branding.
• Data-driven Marketing vs. Traditional Marketing: The Product Marketing Manager role at ProjectGrowth is heavily focused on data-driven marketing, using data and analytics to inform decision-making and drive business growth. Traditional marketing roles may not place as much emphasis on data-driven insights.
• Product Marketing Manager vs. Product Manager: While both roles focus on the product, the Product Marketing Manager role is more focused on communicating the value of the product to customers, while the Product Manager role is more focused on the development and management of the product itself.

ASSUMPTION: The Product Marketing Manager role at ProjectGrowth is more technical and requires a deep understanding of the product and its features. The role is heavily focused on data-driven marketing, using data and analytics to inform decision-making and drive business growth. The role is more focused on communicating the value of the product to customers than on the development and management of the product itself.

📝 Sample Projects

• Developing a go-to-market strategy for a new data warehousing solution, including customer research, competitive analysis, and messaging framework
• Creating a series of blog posts and webinars to educate customers on the benefits of data-driven marketing and the features of ProjectGrowth's analytics platform
• Conducting customer interviews and surveys to gather insights on market needs, pain points, and product feedback, and using those insights to inform product improvements and strategic decisions

ASSUMPTION: The Sample Projects section provides examples of the types of projects a Product Marketing Manager at ProjectGrowth might work on. These projects are designed to showcase the candidate's ability to develop and execute go-to-market strategies, create customer-facing content, and conduct customer research to drive product improvements and strategic decisions.

❓ Key Questions to Ask During Interview

• Can you describe the competitive landscape in data infrastructure and analytics, and how ProjectGrowth's products differentiate themselves from competitors?
• How does ProjectGrowth approach customer research and market analysis, and how do these insights inform product development and marketing strategies?
• Can you describe the company's culture and work environment, and how does the fully remote work arrangement contribute to this culture?
• What opportunities are there for career growth and development within the company, and how does ProjectGrowth support the professional development of its employees?
• How does ProjectGrowth measure the success of its marketing campaigns and initiatives, and how do these metrics inform future marketing strategies?

ASSUMPTION: The Key Questions to Ask During Interview section provides candidates with a list of questions to ask during the interview process. These questions are designed to help candidates better understand the company, its culture, and the specific requirements of the role. Candidates are encouraged to ask additional questions based on their own research and understanding of the company and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Be sure to emphasize your technical background and experience in product marketing.
• Prepare for the interview by researching the company and its products, as well as the competitive landscape in data infrastructure and analytics.
• Be ready to discuss your approach to go-to-market strategy development, content creation, and customer research.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.