G

Product Marketing Manager

Glance
Full-time
On-site
Bangalore, Karnātaka, India
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Glance

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting product marketing strategies for GlanceAI targeting U.S. retail brands
  • Crafting messaging and content tailored to U.S. audiences
  • Supporting go-to-market initiatives for new features and categories
  • Conducting market research on U.S. retail trends and consumer behavior
  • Collaborating cross-functionally with U.S. and Bangalore teams for seamless execution

ASSUMPTION: This role requires a strong understanding of U.S. retail and e-commerce markets, as well as experience working with global teams.

πŸ“‹ Key Responsibilities

βœ… Supporting product marketing strategy by assisting in developing and executing strategies for GlanceAI in the U.S. market

βœ… Crafting compelling marketing collateral, campaigns, and messaging that highlight GlanceAI’s unique value proposition

βœ… Supporting go-to-market initiatives for new features and categories, partnering with U.S. and Bangalore teams

βœ… Conducting research on U.S. retail market trends, consumer behavior, and competitive dynamics

βœ… Working closely with U.S.-based business development and product marketing teams, as well as product teams in Bangalore

βœ… Launching marketing campaigns, including digital, social, and partner-focused initiatives

βœ… Tracking marketing KPIs to measure campaign success and optimize strategies

ASSUMPTION: This role requires strong communication, collaboration, and data analysis skills to ensure effective marketing strategies and seamless execution.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 6+ years of experience in product marketing, marketing, or related roles, preferably within the retail, e-commerce, or consumer technology sectors, with exposure to U.S. markets

Required Skills:

  • Proven ability to contribute to marketing campaigns or projects that drive engagement and brand awareness
  • Basic understanding of U.S. retail and e-commerce trends, with an interest in emerging technologies like AI and personalization
  • Team-oriented mindset with experience working cross-functionally with global teams
  • Strong verbal and written communication skills, with the ability to create clear and compelling marketing content tailored for U.S. retail brands
  • Familiarity with analyzing market data and campaign performance to inform marketing decisions

Preferred Skills:

  • Experience in marketing technology-driven products or services for U.S. retail or e-commerce markets
  • Familiarity with U.S. D2C or retail ecosystems, including brands, aggregators, or platforms
  • Exposure to digital marketing tools (e.g., social media platforms, analytics tools like Google Analytics)
  • Experience working with global teams, particularly in the U.S., to align marketing strategies

ASSUMPTION: Candidates with experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors are strongly encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee stock options
  • Performance-based bonuses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2019

Company Description:

  • Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra
  • Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for unlocking their phones, downloading apps, or searching for content
  • Roposo is a LIVE platform that is revolutionizing live experiences through a unique, immersive, creator-led approach
  • Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn, and compete

Company Specialties:

  • Glance Lock Screen
  • Roposo
  • Nostra

Company Website: Glance

ASSUMPTION: Glance is a fast-growing consumer technology company with a strong focus on innovation and disruption in the digital platforms space.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the U.S.-based Product Marketing Lead and collaborates closely with U.S.-based business development teams and Bangalore product teams

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

  • Potential to grow within the product marketing team or explore other roles within the company
  • Opportunity to work on high-impact projects with a global team
  • Chance to gain experience in the U.S. retail market and collaborate with U.S.-based teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company’s success in the U.S. market.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Cessna Business Park, Bengaluru, Karnataka 560103, IN

Geographic Context:

  • Bangalore is the capital city of Karnataka, located in southern India
  • Known for its vibrant tech industry, Bangalore offers a mix of urban and cultural experiences
  • Bangalore has a tropical savanna climate, with warm weather year-round

Work Schedule: Standard business hours, with flexibility for remote work in the future

ASSUMPTION: Bangalore offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the U.S.-based product marketing team
  • Final interview with the Bangalore product team

Key Assessment Areas:

  • Understanding of U.S. retail market trends and consumer behavior
  • Ability to craft compelling marketing content tailored to U.S. audiences
  • Experience working with global teams and collaborating cross-functionally
  • Data analysis skills and ability to track marketing KPIs

Application Tips:

  • Highlight relevant experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors
  • Demonstrate a strong understanding of U.S. retail trends and consumer behavior
  • Showcase your ability to create clear and compelling marketing content tailored for U.S. retail brands
  • Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Product Marketing, U.S. Retail, E-commerce, AI, Cross-Functional Collaboration, Market Research, Campaign Execution, Communication, Data Analysis, Digital Marketing, Teamwork, Strategy Development, Content Creation, Performance Tracking, Customer Engagement, Brand Awareness

ASSUMPTION: The interview process for this role is designed to assess the candidate’s understanding of U.S. retail market trends, ability to create compelling marketing content, and experience working with global teams.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Google Analytics
  • Social media platforms (e.g., LinkedIn, Facebook, Instagram)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Free yourself: Encourage employees to take ownership of their roles and make an impact
  • Dream big: Foster a culture of innovation and ambition
  • Chase your passion: Support employees in pursuing their interests and career growth

Work Style:

  • Collaborative: Encourage teamwork and cross-functional collaboration
  • Agile: Adapt quickly to changes and new opportunities
  • Data-driven: Use data and analytics to inform decision-making and strategy

Self-Assessment Questions:

  • Do you have a strong understanding of U.S. retail market trends and consumer behavior?
  • Are you able to create clear and compelling marketing content tailored for U.S. retail brands?
  • Do you have experience working with global teams and collaborating cross-functionally?

ASSUMPTION: Glance values employees who are passionate, self-motivated, and detail-oriented team players committed to delivering exceptional value to customers and partners.

⚠️ Potential Challenges

  • Working with U.S.-based teams across different time zones
  • Keeping up with the fast-paced nature of the consumer technology industry
  • Adapting to changes in marketing strategies and priorities
  • Managing multiple projects and deadlines simultaneously

ASSUMPTION: These challenges can be overcome by strong communication, time management, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the U.S. retail market and collaboration with U.S.-based teams
  • Similar roles in India may focus on the domestic market or have less emphasis on global collaboration
  • Career progression in this role may involve moving to the U.S. or taking on more senior responsibilities within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in the U.S. retail market and collaborate with U.S.-based teams, with potential for career growth within the company.

πŸ“ Sample Projects

  • Developing a marketing campaign to launch GlanceAI’s U.S. beta version
  • Conducting market research on U.S. consumer behavior and preferences for AI-driven shopping experiences
  • Creating targeted messaging and content for U.S. retail brands, D2C companies, and aggregators

ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager may work on, focusing on the U.S. retail market and GlanceAI’s unique value proposition.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall product marketing strategy for GlanceAI in the U.S. market?
  • What are the key priorities for the first 90 days in this role?
  • How does the U.S.-based team collaborate with Bangalore product teams to ensure effective marketing strategies and execution?
  • What opportunities are there for growth and development within the product marketing team or the company as a whole?
  • How does Glance support employees in pursuing their interests and career growth?

ASSUMPTION: These questions are designed to provide insight into the role’s priorities, team dynamics, and career growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors
  • Prepare examples of your past marketing campaigns and their outcomes
  • Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.