π Core Information
πΉ Job Title: Product Marketing Manager
πΉ Company: Glance
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: June 5, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Supporting product marketing strategies for GlanceAI targeting U.S. retail brands
- Crafting messaging and content tailored to U.S. audiences
- Supporting go-to-market initiatives for new features and categories
- Conducting market research on U.S. retail trends and consumer behavior
- Collaborating cross-functionally with U.S. and Bangalore teams for seamless execution
ASSUMPTION: This role requires a strong understanding of U.S. retail and e-commerce markets, as well as experience working with global teams.
π Key Responsibilities
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Supporting product marketing strategy by assisting in developing and executing strategies for GlanceAI in the U.S. market
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Crafting compelling marketing collateral, campaigns, and messaging that highlight GlanceAIβs unique value proposition
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Supporting go-to-market initiatives for new features and categories, partnering with U.S. and Bangalore teams
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Conducting research on U.S. retail market trends, consumer behavior, and competitive dynamics
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Working closely with U.S.-based business development and product marketing teams, as well as product teams in Bangalore
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Launching marketing campaigns, including digital, social, and partner-focused initiatives
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Tracking marketing KPIs to measure campaign success and optimize strategies
ASSUMPTION: This role requires strong communication, collaboration, and data analysis skills to ensure effective marketing strategies and seamless execution.
π― Required Qualifications
Education: Bachelorβs degree in Marketing, Business, Communications, or a related field
Experience: 6+ years of experience in product marketing, marketing, or related roles, preferably within the retail, e-commerce, or consumer technology sectors, with exposure to U.S. markets
Required Skills:
- Proven ability to contribute to marketing campaigns or projects that drive engagement and brand awareness
- Basic understanding of U.S. retail and e-commerce trends, with an interest in emerging technologies like AI and personalization
- Team-oriented mindset with experience working cross-functionally with global teams
- Strong verbal and written communication skills, with the ability to create clear and compelling marketing content tailored for U.S. retail brands
- Familiarity with analyzing market data and campaign performance to inform marketing decisions
Preferred Skills:
- Experience in marketing technology-driven products or services for U.S. retail or e-commerce markets
- Familiarity with U.S. D2C or retail ecosystems, including brands, aggregators, or platforms
- Exposure to digital marketing tools (e.g., social media platforms, analytics tools like Google Analytics)
- Experience working with global teams, particularly in the U.S., to align marketing strategies
ASSUMPTION: Candidates with experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors are strongly encouraged to apply.
π° Compensation & Benefits
Salary Range: INR 15-20 LPA (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee stock options
- Performance-based bonuses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as skills, experience, and performance.
π Applicant Insights
π Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2019
Company Description:
- Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra
- Glanceβs βsmart lock screenβ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for unlocking their phones, downloading apps, or searching for content
- Roposo is a LIVE platform that is revolutionizing live experiences through a unique, immersive, creator-led approach
- Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn, and compete
Company Specialties:
- Glance Lock Screen
- Roposo
- Nostra
Company Website: Glance
ASSUMPTION: Glance is a fast-growing consumer technology company with a strong focus on innovation and disruption in the digital platforms space.
π Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the U.S.-based Product Marketing Lead and collaborates closely with U.S.-based business development teams and Bangalore product teams
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow within the product marketing team or explore other roles within the company
- Opportunity to work on high-impact projects with a global team
- Chance to gain experience in the U.S. retail market and collaborate with U.S.-based teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the companyβs success in the U.S. market.
π Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Cessna Business Park, Bengaluru, Karnataka 560103, IN
Geographic Context:
- Bangalore is the capital city of Karnataka, located in southern India
- Known for its vibrant tech industry, Bangalore offers a mix of urban and cultural experiences
- Bangalore has a tropical savanna climate, with warm weather year-round
Work Schedule: Standard business hours, with flexibility for remote work in the future
ASSUMPTION: Bangalore offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for this role.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the U.S.-based product marketing team
- Final interview with the Bangalore product team
Key Assessment Areas:
- Understanding of U.S. retail market trends and consumer behavior
- Ability to craft compelling marketing content tailored to U.S. audiences
- Experience working with global teams and collaborating cross-functionally
- Data analysis skills and ability to track marketing KPIs
Application Tips:
- Highlight relevant experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors
- Demonstrate a strong understanding of U.S. retail trends and consumer behavior
- Showcase your ability to create clear and compelling marketing content tailored for U.S. retail brands
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Product Marketing, U.S. Retail, E-commerce, AI, Cross-Functional Collaboration, Market Research, Campaign Execution, Communication, Data Analysis, Digital Marketing, Teamwork, Strategy Development, Content Creation, Performance Tracking, Customer Engagement, Brand Awareness
ASSUMPTION: The interview process for this role is designed to assess the candidateβs understanding of U.S. retail market trends, ability to create compelling marketing content, and experience working with global teams.
π οΈ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
π Cultural Fit Considerations
Company Values:
- Free yourself: Encourage employees to take ownership of their roles and make an impact
- Dream big: Foster a culture of innovation and ambition
- Chase your passion: Support employees in pursuing their interests and career growth
Work Style:
- Collaborative: Encourage teamwork and cross-functional collaboration
- Agile: Adapt quickly to changes and new opportunities
- Data-driven: Use data and analytics to inform decision-making and strategy
Self-Assessment Questions:
- Do you have a strong understanding of U.S. retail market trends and consumer behavior?
- Are you able to create clear and compelling marketing content tailored for U.S. retail brands?
- Do you have experience working with global teams and collaborating cross-functionally?
ASSUMPTION: Glance values employees who are passionate, self-motivated, and detail-oriented team players committed to delivering exceptional value to customers and partners.
β οΈ Potential Challenges
- Working with U.S.-based teams across different time zones
- Keeping up with the fast-paced nature of the consumer technology industry
- Adapting to changes in marketing strategies and priorities
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: These challenges can be overcome by strong communication, time management, and adaptability skills.
π Similar Roles Comparison
- This role is unique in its focus on the U.S. retail market and collaboration with U.S.-based teams
- Similar roles in India may focus on the domestic market or have less emphasis on global collaboration
- Career progression in this role may involve moving to the U.S. or taking on more senior responsibilities within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in the U.S. retail market and collaborate with U.S.-based teams, with potential for career growth within the company.
π Sample Projects
- Developing a marketing campaign to launch GlanceAIβs U.S. beta version
- Conducting market research on U.S. consumer behavior and preferences for AI-driven shopping experiences
- Creating targeted messaging and content for U.S. retail brands, D2C companies, and aggregators
ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager may work on, focusing on the U.S. retail market and GlanceAIβs unique value proposition.
β Key Questions to Ask During Interview
- How does this role fit into the overall product marketing strategy for GlanceAI in the U.S. market?
- What are the key priorities for the first 90 days in this role?
- How does the U.S.-based team collaborate with Bangalore product teams to ensure effective marketing strategies and execution?
- What opportunities are there for growth and development within the product marketing team or the company as a whole?
- How does Glance support employees in pursuing their interests and career growth?
ASSUMPTION: These questions are designed to provide insight into the roleβs priorities, team dynamics, and career growth opportunities.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submission to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.