Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Glance

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product marketing strategies for GlanceAI targeting U.S. retail brands
• Crafting messaging and content tailored to U.S. audiences
• Supporting go-to-market initiatives for new features and categories
• Conducting market research on U.S. retail trends and consumer behavior
• Collaborating cross-functionally with U.S. and Bangalore teams for seamless execution

ASSUMPTION: This role requires a strong understanding of U.S. retail and e-commerce markets, as well as experience working with global teams.

📋 Key Responsibilities

✅ Supporting product marketing strategy by assisting in developing and executing strategies for GlanceAI in the U.S. market

✅ Crafting compelling marketing collateral, campaigns, and messaging that highlight GlanceAI’s unique value proposition

✅ Supporting go-to-market initiatives for new features and categories, partnering with U.S. and Bangalore teams

✅ Conducting research on U.S. retail market trends, consumer behavior, and competitive dynamics

✅ Working closely with U.S.-based business development and product marketing teams, as well as product teams in Bangalore

✅ Launching marketing campaigns, including digital, social, and partner-focused initiatives

✅ Tracking marketing KPIs to measure campaign success and optimize strategies

ASSUMPTION: This role requires strong communication, collaboration, and data analysis skills to ensure effective marketing strategies and seamless execution.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: 6+ years of experience in product marketing, marketing, or related roles, preferably within the retail, e-commerce, or consumer technology sectors, with exposure to U.S. markets

Required Skills:

• Proven ability to contribute to marketing campaigns or projects that drive engagement and brand awareness
• Basic understanding of U.S. retail and e-commerce trends, with an interest in emerging technologies like AI and personalization
• Team-oriented mindset with experience working cross-functionally with global teams
• Strong verbal and written communication skills, with the ability to create clear and compelling marketing content tailored for U.S. retail brands
• Familiarity with analyzing market data and campaign performance to inform marketing decisions

Preferred Skills:

• Experience in marketing technology-driven products or services for U.S. retail or e-commerce markets
• Familiarity with U.S. D2C or retail ecosystems, including brands, aggregators, or platforms
• Exposure to digital marketing tools (e.g., social media platforms, analytics tools like Google Analytics)
• Experience working with global teams, particularly in the U.S., to align marketing strategies

ASSUMPTION: Candidates with experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance-based bonuses

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 2019

Company Description:

• Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra
• Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for unlocking their phones, downloading apps, or searching for content
• Roposo is a LIVE platform that is revolutionizing live experiences through a unique, immersive, creator-led approach
• Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn, and compete

Company Specialties:

• Glance Lock Screen
• Roposo
• Nostra

Company Website: Glance

ASSUMPTION: Glance is a fast-growing consumer technology company with a strong focus on innovation and disruption in the digital platforms space.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the U.S.-based Product Marketing Lead and collaborates closely with U.S.-based business development teams and Bangalore product teams

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to grow within the product marketing team or explore other roles within the company
• Opportunity to work on high-impact projects with a global team
• Chance to gain experience in the U.S. retail market and collaborate with U.S.-based teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company’s success in the U.S. market.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Cessna Business Park, Bengaluru, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital city of Karnataka, located in southern India
• Known for its vibrant tech industry, Bangalore offers a mix of urban and cultural experiences
• Bangalore has a tropical savanna climate, with warm weather year-round

Work Schedule: Standard business hours, with flexibility for remote work in the future

ASSUMPTION: Bangalore offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the U.S.-based product marketing team
• Final interview with the Bangalore product team

Key Assessment Areas:

• Understanding of U.S. retail market trends and consumer behavior
• Ability to craft compelling marketing content tailored to U.S. audiences
• Experience working with global teams and collaborating cross-functionally
• Data analysis skills and ability to track marketing KPIs

Application Tips:

• Highlight relevant experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors
• Demonstrate a strong understanding of U.S. retail trends and consumer behavior
• Showcase your ability to create clear and compelling marketing content tailored for U.S. retail brands
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Product Marketing, U.S. Retail, E-commerce, AI, Cross-Functional Collaboration, Market Research, Campaign Execution, Communication, Data Analysis, Digital Marketing, Teamwork, Strategy Development, Content Creation, Performance Tracking, Customer Engagement, Brand Awareness

ASSUMPTION: The interview process for this role is designed to assess the candidate’s understanding of U.S. retail market trends, ability to create compelling marketing content, and experience working with global teams.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Analytics
• Social media platforms (e.g., LinkedIn, Facebook, Instagram)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Free yourself: Encourage employees to take ownership of their roles and make an impact
• Dream big: Foster a culture of innovation and ambition
• Chase your passion: Support employees in pursuing their interests and career growth

Work Style:

• Collaborative: Encourage teamwork and cross-functional collaboration
• Agile: Adapt quickly to changes and new opportunities
• Data-driven: Use data and analytics to inform decision-making and strategy

Self-Assessment Questions:

• Do you have a strong understanding of U.S. retail market trends and consumer behavior?
• Are you able to create clear and compelling marketing content tailored for U.S. retail brands?
• Do you have experience working with global teams and collaborating cross-functionally?

ASSUMPTION: Glance values employees who are passionate, self-motivated, and detail-oriented team players committed to delivering exceptional value to customers and partners.

⚠️ Potential Challenges

• Working with U.S.-based teams across different time zones
• Keeping up with the fast-paced nature of the consumer technology industry
• Adapting to changes in marketing strategies and priorities
• Managing multiple projects and deadlines simultaneously

ASSUMPTION: These challenges can be overcome by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the U.S. retail market and collaboration with U.S.-based teams
• Similar roles in India may focus on the domestic market or have less emphasis on global collaboration
• Career progression in this role may involve moving to the U.S. or taking on more senior responsibilities within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in the U.S. retail market and collaborate with U.S.-based teams, with potential for career growth within the company.

📝 Sample Projects

• Developing a marketing campaign to launch GlanceAI’s U.S. beta version
• Conducting market research on U.S. consumer behavior and preferences for AI-driven shopping experiences
• Creating targeted messaging and content for U.S. retail brands, D2C companies, and aggregators

ASSUMPTION: These sample projects illustrate the types of initiatives the Product Marketing Manager may work on, focusing on the U.S. retail market and GlanceAI’s unique value proposition.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for GlanceAI in the U.S. market?
• What are the key priorities for the first 90 days in this role?
• How does the U.S.-based team collaborate with Bangalore product teams to ensure effective marketing strategies and execution?
• What opportunities are there for growth and development within the product marketing team or the company as a whole?
• How does Glance support employees in pursuing their interests and career growth?

ASSUMPTION: These questions are designed to provide insight into the role’s priorities, team dynamics, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience in product marketing or related roles within the retail, e-commerce, or consumer technology sectors
• Prepare examples of your past marketing campaigns and their outcomes
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.