📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Crypto.com
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for spot trading and crypto card products
- Collaborating cross-functionally to deliver compelling marketing assets and campaigns
- Gathering and analyzing customer insights and market intelligence to inform strategy
- Partnering with growth and lifecycle teams to drive user acquisition and retention
- Measuring and reporting on campaign performance using analytics tools
ASSUMPTION: This role requires a balance of strategic thinking and creative storytelling, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Strategy & Positioning: Own the product marketing roadmap, craft compelling messaging, and define user personas and customer journeys
✅ Launch Execution: Lead GTM planning, deliver impactful marketing assets, and collaborate with external teams to amplify launches
✅ Customer Insights & Market Intelligence: Gather and analyze market research, conduct interviews and surveys, and uncover insights to improve product and messaging
✅ Growth & Retention: Partner with lifecycle and growth teams to build acquisition and retention campaigns, optimize conversion flows, and drive engagement with new features
✅ Performance & Reporting: Define KPIs, track and report on campaign performance, and iterate based on data and feedback
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis, requiring strong organizational skills and the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years in product marketing, ideally in fintech, crypto, or high-growth tech startups
Required Skills:
- Proven success launching and scaling B2C financial products or platforms
- Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
- Excellent communication and copywriting skills
- Highly collaborative, with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
Preferred Skills:
- Experience in regulated industries or financial services
- Familiarity with DeFi, Web3 wallets, or community-led growth
ASSUMPTION: While a background in fintech or crypto is preferred, candidates with relevant experience in high-growth tech startups may also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Manager in Singapore with 3-5 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and sick leave policies
- Flexible work arrangements
- Employee discounts on Crypto.com products and services
Working Hours: Full-time, Monday to Friday, with some flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency and blockchain technology
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2016, with a strong track record of innovation and success in the crypto industry
Company Description:
- Crypto.com is a leading crypto trading platform with over 100 million users worldwide
- Committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
- Focuses on regulatory compliance, security, and privacy to build trust with users
Company Specialties:
- Blockchain and cryptocurrency technology
- Financial services, including trading, payments, and lending
- Mobile payments and fintech solutions
Company Website: crypto.com
ASSUMPTION: Crypto.com's extensive user base and focus on regulatory compliance provide a stable and secure environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including product, design, communications, and growth
Work Arrangement: On-site, with some flexibility for occasional remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse products and features within the crypto ecosystem
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: This role offers a unique opportunity to work at the intersection of finance, technology, and marketing, with ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 1 Raffles Quay (North Tower), #09-06, Singapore, 048583
Geographic Context:
- Singapore is a global financial hub with a thriving tech industry
- Crypto.com's office is located in the heart of Singapore's central business district
- The city-state offers a multicultural environment, excellent infrastructure, and a high quality of life
Work Schedule: Full-time, Monday to Friday, with some flexibility for occasional remote work
ASSUMPTION: The on-site work arrangement provides an opportunity to collaborate closely with team members and take advantage of the company's extensive resources and facilities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with cross-functional team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Cultural fit and alignment with company values
- Technical knowledge of marketing analytics and user research
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research Crypto.com's products and industry to demonstrate your enthusiasm and understanding
ATS Keywords: Product Marketing, GTM Strategy, Lifecycle Marketing, Customer Insights, Market Intelligence, Growth Campaigns, Retention Campaigns, Data Analysis, Financial Products, Regulated Industries
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive results in a fast-paced environment.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., GA4, Mixpanel, Amplitude)
- User research tools (e.g., SurveyMonkey, Typeform, UsabilityHub)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Sketch, Figma, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Ownership
- One Team, One Dream
- Integrity
- Innovation
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Fast-paced and dynamic
Self-Assessment Questions:
- How do you embody Crypto.com's values in your daily work?
- Describe a time when you had to adapt to a significant change in your role or the market.
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Crypto.com values candidates who are customer-focused, take ownership of their work, and thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- The fast-paced nature of the crypto industry may require quick decision-making and adaptability
- The role involves working with multiple stakeholders and may require strong diplomatic skills
- The competitive landscape of the crypto market may present unique challenges in driving user acquisition and retention
- The on-site work arrangement may require commuting during peak hours, depending on the candidate's location
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in a dynamic and innovative industry.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on driving user acquisition and retention in a competitive market
- Unlike some other fintech companies, Crypto.com has a strong focus on regulatory compliance and security, which may impact the role's responsibilities
- This role offers the opportunity to work on a wide range of products and features within the crypto ecosystem, providing diverse growth opportunities
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the crypto industry and competitive market sets it apart.
📝 Sample Projects
- Developing a go-to-market strategy for a new crypto card feature, including messaging, positioning, and launch execution
- Conducting user research to identify pain points and opportunities for improvement in the spot trading platform
- Analyzing campaign performance data to optimize marketing spend and improve ROI
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but the specific projects may vary depending on the candidate's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Crypto.com's products?
- What are the most significant challenges facing the spot trading platform and crypto card products, and how can this role address them?
- How does Crypto.com support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of the competition in the fast-paced crypto market?
- How does the company foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, with a focus on driving user acquisition and retention in a competitive market
- Prepare examples of your past marketing campaigns and their outcomes, demonstrating your ability to develop and execute successful strategies
- Research Crypto.com's products and industry to demonstrate your enthusiasm and understanding
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
