📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: AT&T Israel
🔹 Location: Airport City & Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product positioning, messaging, and go-to-market strategies for LevelUP's innovative products
- Collaborating with cross-functional teams to increase adoption and engagement of LevelUP's solutions across AT&T
- Leveraging customer insights and data-driven marketing strategies to optimize campaigns
- Working with stakeholders in the United States to understand their needs and communicate product value
ASSUMPTION: This role requires a strong understanding of the software delivery lifecycle (SDLC) and developer tools, as well as experience working with US-based stakeholders.
📋 Key Responsibilities
✅ Execute go-to-market strategies for product launches and feature updates, ensuring alignment with business objectives
✅ Define clear positioning and messaging that speaks to the needs of AT&T’s R&D teams, software delivery leaders, and key stakeholders
✅ Partner with Product, Engineering, and internal teams to refine messaging and promote adoption
✅ Use research and analytics to understand needs, improve engagement, and stay ahead of trends
✅ Build and drive adoption campaigns to increase awareness and engagement with LevelUP solutions across AT&T’s R&D teams
✅ Build and deliver training materials and enablement resources for internal teams
ASSUMPTION: This role may require occasional travel to the United States to meet with stakeholders and attend events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing experience, preferably in technology, SaaS, or enterprise software, working with and marketing to stakeholders within the US
Required Skills:
- Proven success in launching and driving adoption of innovative products
- Strong understanding of the software delivery lifecycle (SDLC) and developer tools
- Exceptional storytelling and communication skills
- Demonstrated ability to collaborate across functions, influence stakeholders, and drive alignment in a matrixed organization
- Experience with data-driven marketing strategies, leveraging analytics to measure and optimize campaigns
Preferred Skills:
- Experience as a developer or working closely with development teams
- Fluency in English
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the need to communicate with US-based stakeholders.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 - $160,000 USD per year, based on industry standards for a Product Marketing Manager with 5-10 years of experience in the technology sector in the United States. This estimate may vary based on the candidate's skills, experience, and the company's internal compensation structure.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on AT&T products and services
Working Hours: Full-time position with standard business hours, but may require occasional flexibility to accommodate US-based stakeholders
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the company's internal compensation structure and the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AT&T Israel is a subsidiary of AT&T Inc., a multinational telecommunications company headquartered in the United States. The company operates in the software development industry, focusing on various strategic areas such as generative AI, cybersecurity, cloud solutions, advanced networking, digital apps, and post-quantum computing.
Company Size: AT&T Israel has 201-500 employees, making it a mid-sized company within the broader AT&T organization. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a large corporation.
Founded: AT&T Israel is part of AT&T Inc., which was founded in 1982. The specific founding date of AT&T Israel is not provided.
Company Description:
- AT&T Israel focuses on developing innovative products and solutions for the broader AT&T organization
- The company operates in a fast-paced and dynamic environment, encouraging experimentation, learning, and iteration
- AT&T Israel values collaboration, strong relationships, and aligning diverse perspectives to drive results
Company Specialties:
- Generative AI
- Cybersecurity
- Cloud solutions
- Advanced networking
- Digital apps
- Post-quantum computing
Company Website: https://il.att.com/
ASSUMPTION: AT&T Israel operates as a subsidiary of AT&T Inc., focusing on software development and innovation to support the broader AT&T organization.
📊 Role Analysis
Career Level: This role is at the mid-level management or senior individual contributor level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing or a similar role within the LevelUP program at AT&T Israel.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from the company's offices in Airport City & Tel Aviv, Israel.
Growth Opportunities:
- Expanding the role's scope to include additional products or regions as the LevelUP program grows
- Advancing to a senior or leadership role within the marketing organization or the broader AT&T Israel team
- Developing expertise in emerging technologies and trends within the software development industry
ASSUMPTION: Growth opportunities in this role may be limited by the size of the AT&T Israel team and the broader AT&T organization's structure.
🌍 Location & Work Environment
Office Type: AT&T Israel has offices in Airport City & Tel Aviv, Israel, offering a modern and collaborative work environment.
Office Location(s): Negev 2 Street, Airport City, Airport City & Tel Aviv, Israel; 114 Yigal Alon, Tel Aviv, Tel-Aviv District 6744320, Israel
Geographic Context:
- Airport City is a major business hub in Israel, offering easy access to transportation and amenities
- Tel Aviv is a vibrant and multicultural city, known for its beaches, nightlife, and culinary scene
- Israel has a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: The work schedule for this role is full-time, with standard business hours. However, the role may require occasional flexibility to accommodate US-based stakeholders.
ASSUMPTION: The work environment for this role may be subject to change based on the company's internal policies and the broader AT&T organization's guidelines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Case study or presentation preparation and delivery
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Product marketing skills and experience
- Storytelling and communication abilities
- Collaboration and cross-functional teamwork
- Understanding of the software delivery lifecycle (SDLC) and developer tools
- Alignment with AT&T's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare examples of successful product launches or adoption campaigns you've led in the past
- Familiarize yourself with AT&T's products and services, as well as the LevelUP program
- Be prepared to discuss your approach to data-driven marketing and customer insights
ATS Keywords: Product Marketing, Go-To-Market Strategy, Product Positioning, Storytelling, Cross-Functional Collaboration, Customer Insights, Adoption Campaigns, Enablement, Data-Driven Marketing, Software Delivery Lifecycle, Developer Tools, Communication Skills, Collaboration, Growth Mindset, Analytical Skills, Customer-Centric
ASSUMPTION: The application process for this role may be subject to change based on the company's internal policies and the broader AT&T organization's guidelines.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may be subject to change based on the company's internal policies and the broader AT&T organization's guidelines.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Performance
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Focus on experimentation, learning, and iteration
- Data-driven decision-making
Self-Assessment Questions:
- How do you ensure that your product marketing efforts align with the needs of diverse stakeholders, including R&D teams, software delivery leaders, and key customers?
- Can you provide an example of a time when you had to influence cross-functional teams to drive alignment and achieve a common goal?
- How do you stay up-to-date with industry trends and emerging technologies within the software development sector?
ASSUMPTION: The cultural fit considerations for this role may be subject to change based on the company's internal policies and the broader AT&T organization's guidelines.
⚠️ Potential Challenges
- Working with US-based stakeholders may require occasional flexibility in working hours to accommodate time zone differences
- The role may require travel to the United States to meet with stakeholders and attend events
- Balancing strategic thinking with tactical execution may be challenging at times
- The role may require working with a diverse range of products and technologies, which can be both exciting and overwhelming
ASSUMPTION: The potential challenges for this role may be subject to change based on the company's internal policies and the broader AT&T organization's guidelines.
📈 Similar Roles Comparison
- Product Marketing Manager roles in other companies may focus on different products or industries, requiring different skills and knowledge
- This role may offer more exposure to emerging technologies and trends within the software development sector compared to similar roles in other industries
- Career progression in this role may be influenced by the size of the AT&T Israel team and the broader AT&T organization's structure
ASSUMPTION: The comparison of similar roles may vary based on the company's internal policies and the broader AT&T organization's guidelines.
📝 Sample Projects
- Developing a go-to-market strategy for a new generative AI solution targeted at AT&T's R&D teams
- Creating a customer-centric product narrative for a cloud-based networking solution, highlighting its unique features and benefits
- Building an adoption campaign for a software engineering intelligence (SEI) platform, focusing on increasing engagement and usage among AT&T's software delivery leaders
ASSUMPTION: The sample projects provided are intended to illustrate the types of initiatives the Product Marketing Manager may be responsible for, but the actual projects may vary based on the company's internal priorities and the broader AT&T organization's goals.
❓ Key Questions to Ask During Interview
- How does the LevelUP program fit into AT&T's broader strategy for software development and innovation?
- Can you describe the team structure and dynamics within the LevelUP program, and how this role would collaborate with other teams?
- How does AT&T Israel support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does AT&T Israel foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: The key questions to ask during the interview may vary based on the company's internal policies and the broader AT&T organization's guidelines.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare examples of successful product launches or adoption campaigns you've led in the past
- Familiarize yourself with AT&T's products and services, as well as the LevelUP program
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
