📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Valence Security
🔹 Location: Israel (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning the full product marketing lifecycle, from market and competitive intel to content creation, analyst briefings, and sales enablement.
- Collaborating closely with product and sales teams to ensure effective go-to-market strategies and messaging.
- Creating high-volume, SEO-optimized content for various stages of the funnel.
- Leveraging AI tools responsibly to scale content production and speed time to market.
- Representing Valence at speaking engagements, webinars, and industry events.
ASSUMPTION: This role requires a strong understanding of cybersecurity, SaaS, and content marketing. The ideal candidate will have experience in a cybersecurity startup and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own and execute a high-volume content strategy, including SEO pieces, blogs, landing pages, whitepapers, eBooks, datasheets, and more.
✅ Ensure all content is optimized for SEO and LLMs, technically accurate, and aligned to Valence messaging.
✅ Lead and foster close collaboration with the product team, initiating regular syncs and planning sessions to translate roadmap and capabilities into customer-centric messaging.
✅ Lead sales enablement, including battlecards, messaging briefs, customer-facing slides, and objection handling.
✅ Own competitive intelligence, including ongoing tracking, analysis, and updates.
✅ Own core messaging and differentiation frameworks for products and features.
✅ Own all analyst relations, including briefings, inquiries, messaging prep, and follow-up.
ASSUMPTION: This role requires strong communication, collaboration, and project management skills. The ideal candidate will be able to balance multiple projects simultaneously and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5-10 years of experience in product marketing, with a focus on cybersecurity and SaaS.
Required Skills:
- Proven experience creating content tied to different stages of the funnel.
- Deep familiarity with SEO best practices, LLM-oriented content strategies, and keyword-driven planning.
- Demonstrated experience managing analyst relations and driving impactful briefings and inquiries.
- Experience supporting sales teams with enablement and content that moves the needle.
- Impeccable attention to detail and content accuracy, especially on technical topics.
- Strong collaboration skills with a global, cross-functional team, especially product.
- Ability to self-manage in a high-growth, fast-moving environment.
Preferred Skills:
- Experience with AI tools for content creation and optimization.
- Fluency in Hebrew or Arabic.
ASSUMPTION: While not explicitly stated, it's assumed that the ideal candidate will have a strong portfolio of writing samples, including SEO articles, whitepapers, and technical assets.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in cybersecurity and SaaS).
Benefits:
- Remote work flexibility
- Competitive compensation
- Comprehensive benefits
- Regular team and company gatherings
- Opportunities for professional development
Working Hours: Full-time (40 hours per week), with flexibility for remote work.
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security. Valence Security focuses on SaaS security, helping organizations discover, protect, and defend their SaaS applications.
Company Size: 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2021. Valence Security is a relatively new company, offering opportunities for early-stage growth and innovation.
Company Description:
- Valence Security finds and fixes SaaS risks by monitoring shadow IT, misconfigurations, and identity activities.
- The company's platform offers unparalleled SaaS discovery, SSPM, and ITDR capabilities.
- Valence Security enables security teams to control SaaS sprawl, protect data, and detect suspicious activities.
Company Specialties:
- SaaS Security
- SSPM (SaaS Security Posture Management)
- SaaS Discovery
- SaaS Risk Remediation
- ITDR (Identity Threat Detection and Response)
- SaaS Application Security
- SaaS-to-SaaS Risk Management
- Third-Party App Risk Assessment
- Cloud Security
- Identity Security
- Threat Detection
- Misconfigurations
- Shadow IT
- SaaS Integrations
- SaaS Data Protection
- Microsoft 365 Security
- Google Workspace Security
- Salesforce Security
- Slack Security
- GitHub Security
- and AI
Company Website: https://www.valencesecurity.com/
ASSUMPTION: Valence Security is a growing company in the cybersecurity industry, with a focus on SaaS security. The ideal candidate will be passionate about cybersecurity and eager to contribute to the company's growth and success.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in product marketing, with a focus on cybersecurity and SaaS.
Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and work closely with the product and sales teams.
Work Arrangement: Remote OK. While the company is headquartered in San Francisco, CA, the Product Marketing Manager role can be performed remotely from Israel.
Growth Opportunities:
- As the company grows, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- The ideal candidate will have the opportunity to shape the company's product marketing strategy and make a significant impact on its success.
ASSUMPTION: While not explicitly stated, it's assumed that the company offers opportunities for professional growth and development, given its size and stage of growth.
🌍 Location & Work Environment
Office Type: Remote-friendly. While the company has offices in San Francisco, CA, and New York, NY, the Product Marketing Manager role can be performed remotely from Israel.
Office Location(s): Spaces Oyster Point, Suite 120, San Francisco, CA 94080, US; New York, New York, US; Tel Aviv, IL
Geographic Context:
- Israel is a major hub for technology and cybersecurity companies, offering a vibrant and dynamic work environment.
- The country has a strong focus on innovation and entrepreneurship, with a thriving startup ecosystem.
- Israel's time zone (Israel Standard Time, UTC+2) allows for effective collaboration with the company's headquarters in San Francisco, CA (Pacific Standard Time, UTC-8).
Work Schedule: The work schedule for this role is flexible, with a focus on results and deliverables rather than hours worked.
ASSUMPTION: While not explicitly stated, it's assumed that the company offers a flexible and remote-friendly work environment, given its size and focus on results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study
- Interview with the hiring manager (CMO) and other team members
- Final decision and offer
Key Assessment Areas:
- Content creation and optimization skills
- Understanding of cybersecurity and SaaS
- Collaboration and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience in cybersecurity and SaaS product marketing.
- Include a portfolio of writing samples, with a focus on SEO-optimized content and technical assets.
- Tailor your resume and cover letter to emphasize your qualifications for this specific role.
- Prepare for the technical assessment or case study by brushing up on your knowledge of SEO best practices and cybersecurity trends.
ATS Keywords: Product Marketing, Cybersecurity, SaaS, SEO, Content Creation, Analyst Relations, Sales Enablement, Technical Writing, Collaboration, Strategic Planning, Customer Focus
ASSUMPTION: While not explicitly stated, it's assumed that the company uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Content creation and optimization tools (e.g., SEO plugins, AI-assisted content generation)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Analyst relations tools (e.g., G2, Forrester, Gartner)
- Sales enablement tools (e.g., Salesforce, HubSpot, Showpad)
ASSUMPTION: While not explicitly stated, it's assumed that the company uses industry-standard tools and technologies for content creation, project management, collaboration, analyst relations, and sales enablement.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Agile and dynamic, with a focus on results and impact
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Customer-focused, with a deep understanding of the needs and challenges of SaaS security customers
Self-Assessment Questions:
- Do you have a strong understanding of cybersecurity and SaaS, and are you comfortable working in a fast-paced, dynamic environment?
- Are you a strong communicator and collaborator, with experience working with cross-functional teams?
- Do you have a customer-centric mindset, with a deep understanding of the needs and challenges of SaaS security customers?
ASSUMPTION: While not explicitly stated, it's assumed that the company values innovation, collaboration, customer-centricity, integrity, and accountability. The ideal candidate will be a strong communicator and collaborator, with a customer-centric mindset and a deep understanding of cybersecurity and SaaS.
⚠️ Potential Challenges
- Working remotely may present challenges in terms of communication and collaboration, especially for candidates who are not comfortable with remote work.
- The fast-paced and dynamic nature of the role may be challenging for candidates who prefer a more structured and predictable work environment.
- The role requires a significant amount of experience in product marketing, with a focus on cybersecurity and SaaS, which may limit the pool of qualified candidates.
- The company is headquartered in San Francisco, CA, which may present challenges in terms of time zone differences and communication with the headquarters.
ASSUMPTION: While not explicitly stated, it's assumed that the company is aware of the potential challenges associated with remote work, the fast-paced nature of the role, the required level of experience, and time zone differences. The company may offer resources and support to help candidates overcome these challenges.
📈 Similar Roles Comparison
- Product Marketing Manager (Cybersecurity) vs. Product Marketing Manager (General Technology): The former role requires a strong understanding of cybersecurity and SaaS, while the latter role may focus on more general technology products or services.
- Cybersecurity industry context: The cybersecurity industry is dynamic and rapidly evolving, with a strong focus on innovation and cutting-edge technology. The ideal candidate will have a deep understanding of the industry and its trends.
- Career path comparison: The Product Marketing Manager role is a mid-level to senior role, with opportunities for growth and development. The ideal candidate will have the opportunity to shape the company's product marketing strategy and make a significant impact on its success.
ASSUMPTION: While not explicitly stated, it's assumed that the company is aware of the differences between the Product Marketing Manager (Cybersecurity) role and other Product Marketing Manager roles, as well as the unique context and career path opportunities associated with the cybersecurity industry.
📝 Sample Projects
- Creating a comprehensive content strategy for a new SaaS security product launch, including SEO-optimized blog posts, whitepapers, and case studies.
- Conducting competitive analysis and developing messaging frameworks to differentiate a SaaS security product from its competitors.
- Leading sales enablement efforts, including the creation of battlecards, messaging briefs, and customer-facing slides, to support the launch of a new SaaS security product.
ASSUMPTION: While not explicitly stated, it's assumed that the company offers opportunities for the Product Marketing Manager to work on high-impact projects that align with its growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the company support collaboration and communication between remote and on-site team members?
- What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its product marketing efforts, and what metrics will this role be responsible for tracking?
- What opportunities are there for professional growth and development within the company?
ASSUMPTION: While not explicitly stated, it's assumed that the company is open to candidates asking thoughtful and insightful questions during the interview process. The ideal candidate will be proactive in seeking out information and understanding the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your qualifications for this specific role, with a focus on your experience in cybersecurity and SaaS product marketing.
- Prepare for the technical assessment or case study by brushing up on your knowledge of SEO best practices and cybersecurity trends.
- Follow up with the company one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
