📌 Core Information
🔹 Job Title: Manager, Global Product Marketing
🔹 Company: Peloton
🔹 Location: New York, New York
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new features and initiatives
- Collaborating with cross-functional teams to build feature positioning, naming, and pricing
- Delivering clear and thoughtful briefs to channel owners, leveraging quantitative and qualitative insights
- Building a deep knowledge of the Connected Fitness business and its competitive set
- Working closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning
- Driving executional excellence for all projects
ASSUMPTION: This role requires a strong balance of creative thinking and data-driven analysis, with a focus on driving growth and engagement for Peloton's Connected Fitness products.
📋 Key Responsibilities
✅ Lead go-to-market planning for new features and initiatives, collaborating with cross-functional teams to build feature positioning, naming, and pricing
✅ Develop and deliver clear and thoughtful briefs to channel owners, leveraging quantitative and qualitative insights, that lead to thoughtful messaging and creative execution
✅ Build a deep knowledge and expertise of the Connected Fitness business and its competitive set in order to identify and drive new growth opportunities
✅ Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences
✅ Deliver executional excellence for all projects, no matter how small or large the task
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in marketing, ideally with a focus on product marketing, with experience driving go-to-market launches
Required Skills:
- Proven experience in subscription marketing and a deep understanding of acquisition and engagement data
- Excellent communication and project management skills
- Ability to work collaboratively with technical teams like Product, Engineering, and Analytics
- Strong analytical skills and data-driven mindset
- Familiarity with marketing automation tools and CRM systems
Preferred Skills:
- Experience working in a fast-paced, innovative, and customer-centric environment
- Fluency in SQL or another programming language
- Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: Candidates with a strong background in product marketing and a proven track record of driving growth and engagement will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $139,900 - $171,850 USD per year
Benefits:
- Medical, dental, and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement, and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance
Working Hours: Full-time, with flexible hybrid work arrangement
ASSUMPTION: Peloton's compensation and benefits package is competitive and designed to support the health and wellbeing of its employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: Large (1,001-5,000 employees)
Founded: 2011, in New York City
Company Description:
- Peloton is a leading interactive fitness platform that provides Members with expert instruction, world-class content, and innovative hardware to create engaging and effective workout experiences
- The company offers a wide range of classes, including cycling, running, strength training, yoga, and meditation, through its Peloton Bike, Bike+, Tread, Row, Guide, and App
- Peloton's immersive fitness ecosystem fosters a strong sense of community and motivation among its Members
- The company also produces high-quality, style-forward apparel designed to move with its Members towards their fitness goals
Company Specialties:
- Interactive fitness
- Networked fitness
- Cycling
- Hardware and software development
- Video production
- Retail and supply chain management
Company Website: onepeloton.com
ASSUMPTION: Peloton's unique blend of technology, entertainment, and fitness makes it a compelling and dynamic place to work.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Director, Product Marketing (Connected Fitness)
Work Arrangement: Hybrid, with a flexible work-from-home policy
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Product Marketing team
- Opportunities to collaborate with and learn from cross-functional teams, including Product, Design, and User Research
- Chance to contribute to Peloton's continued growth and expansion into new markets
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work-from-home policy
Office Location(s): 441 9th Ave, New York, NY 10001 (Peloton's global headquarters)
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving fitness scene
- The city offers a wide range of cultural, recreational, and dining options
- New York is also a major hub for the fitness and wellness industry
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Peloton's flexible work arrangement allows employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Collaboration and teamwork abilities
- Cultural fit and alignment with Peloton's values
- Expertise in product marketing and go-to-market strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Showcase your understanding of Peloton's products, services, and unique value proposition
- Demonstrate your ability to work effectively in a fast-paced, collaborative environment
ATS Keywords: Product Marketing, Go-To-Market Strategy, Data Analysis, Project Management, Cross-Functional Collaboration, Customer Engagement, Subscription Experience, Communication Skills
ASSUMPTION: Peloton's interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Peloton uses a variety of tools and technologies to support its marketing efforts and drive business growth.
👔 Cultural Fit Considerations
Company Values:
- Find Your Push: Encourage employees to challenge themselves and find their inner strength
- Find Your Power: Empower employees to make an impact and drive results
- Innovation: Foster a culture of creativity, experimentation, and continuous improvement
- Community: Build a strong, inclusive, and supportive work environment
- Excellence: Strive for the highest standards in all aspects of the business
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Customer-centric and passionate about fitness and wellness
Self-Assessment Questions:
- How do you find your push and power in your personal and professional life?
- Describe a time when you demonstrated innovation and excellence in your work
- How do you build and maintain strong, inclusive communities, both in and outside of the workplace?
- Can you provide an example of a time when you drove results through data analysis and strategic decision-making?
ASSUMPTION: Peloton's culture is dynamic, inclusive, and focused on empowering employees to make an impact.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative, customer-obsessed thinking with a data-driven mindset
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the fitness industry and consumer behavior
- Working remotely and maintaining productivity in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of product features, user behavior, and data analysis
- This role is more focused on go-to-market strategies and product positioning than brand marketing or advertising
- Career progression in this role may lead to senior product marketing or management positions within Peloton or other fitness and wellness companies
ASSUMPTION: This role is unique and offers a blend of strategic and tactical responsibilities, with a strong focus on data-driven decision-making and customer engagement.
📝 Sample Projects
- Developing a go-to-market strategy for a new Peloton product feature, including positioning, messaging, and pricing
- Collaborating with cross-functional teams to create a compelling product launch campaign, including video content, social media assets, and email marketing materials
- Analyzing user data to identify trends and opportunities for product improvement and user engagement
ASSUMPTION: These projects demonstrate the breadth of responsibilities and the importance of cross-functional collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Peloton support the professional growth and development of its employees?
- What are the most significant challenges facing the Connected Fitness business, and how is Peloton addressing them?
- How does Peloton measure the success of its go-to-market strategies, and what metrics are most important for this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Showcase your understanding of Peloton's products, services, and unique value proposition
- Demonstrate your ability to work effectively in a fast-paced, collaborative environment
- Follow up with the Peloton recruiting team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
