📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Snap Inc.
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategies for Snapchat’s App performance marketing solutions
- Collaborating with product management and sales teams to drive adoption
- Developing marketing strategies and plans, monitoring product performance
- Educating teams on Snapchat’s performance solutions for advertisers
- Working in a highly collaborative environment with a strong focus on cross-functional alignment
ASSUMPTION: This role requires a deep understanding of the performance digital ads landscape and strong analytical skills to identify new opportunities and improve overall product marketing strategy.
📋 Key Responsibilities
✅ Partner closely with product management and sales teams to launch advertising products and grow their adoption in the APAC region
✅ Represent product teams in the markets by setting goals, managing product launches, and implementing activations to drive adoption
✅ Develop go-to-market strategies and plans, including product positioning, narrative, internal communications, and marketing activation strategies
✅ Use market knowledge and analytical mindset to inform the roadmap through the collection and systematic extraction of key themes from marketers and advertisers
✅ Drive successful cross-functional alignment on go-to-market strategy and planning, and track success metrics accordingly
✅ Inspire and educate both internal and external teams on Snapchat’s performance solutions for advertisers
✅ Build frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive alignment across teams and leadership
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills to work effectively with various stakeholder groups.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent years of experience
Experience: 5+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work
Required Skills:
- Deep knowledge of the performance digital ads competitive landscape, especially for App acquisition, engagement, and retention strategies
- Ability to transform complex and nuanced concepts into simple actionable tasks
- Excellent verbal and written communication skills, with high attention to detail
- Strong analytical skills and problem-solving skills
- Strong project management skills with the ability to prioritize and execute go-to-market plans
- Ability to lead market research to identify new opportunities through qualitative and quantitative analysis
Preferred Skills:
- Experience in product marketing, product management, or strategy at a technology or advertising technology company
- Solid track record in launching products and driving global adoption
- At ease with data analytics tools, such as Looker and Excel, and working with Data Science or Data Engineering teams
- Experience in a performance-based advertiser or digital advertising tech company
- Well versed with Social media ads manager platforms and digital advertising measurement tools
ASSUMPTION: While a degree is preferred, Snap Inc. values equivalent years of experience and may consider candidates without a formal degree.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Singapore, the estimated salary range is SGD 120,000 - SGD 180,000 per annum.
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages that let you share in Snap’s long-term success
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Snap Inc. operates in the Software Development industry, focusing on augmented reality and technology.
Company Size: Snap Inc. has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Snap Inc. was founded in 2011 and has since grown into a publicly-traded company with a global presence.
Company Description:
- Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap Inc.'s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established company with a strong focus on innovation and growth, providing a dynamic work environment for its employees.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a significant amount of experience and expertise in product marketing.
Reporting Structure: The Product Marketing Manager will work closely with product management and sales teams, as well as collaborate with various internal teams to drive go-to-market strategies and product adoption.
Work Arrangement: This role is a hybrid position, requiring employees to be in the office for 4 days per week.
Growth Opportunities:
- Working closely with cross-functional teams to develop and implement go-to-market strategies
- Gaining experience in the performance digital ads landscape and ad tech industry
- Potential for career progression within the Product Marketing team or related functions
ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly in the areas of product marketing, cross-functional collaboration, and leadership.
🌍 Location & Work Environment
Office Type: Snap Inc.'s Singapore office is a modern and collaborative workspace, designed to foster innovation and creativity.
Office Location(s): 2772 Donald Douglas Loop N, Santa Monica, California 90405, US; London, England W1F 0, GB; New York, NY 10036, US; Seattle, WA 98121, US; San Francisco, CA 94103, US; Paris, 75009, FR; Tel Aviv, IL; Sydney, AU; Palo Alto, CA 94306, US; Singapore, 018960, SG; Oslo, 0164, NO; Toronto, ON, CA; Mumbai, 400051, IN
Geographic Context:
- Singapore is a global tech hub with a thriving startup ecosystem
- The city-state is known for its multicultural environment and high quality of life
- Singapore's strategic location in Southeast Asia makes it an ideal base for working with regional clients and partners
Work Schedule: The work schedule for this hybrid role is 40 hours per week, with employees required to be in the office for 4 days per week.
ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, technological advancement, and quality of life, providing an ideal environment for professionals in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the director or senior leadership
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Alignment with Snap Inc.'s company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the performance digital ads landscape and Snap Inc.'s products
- Prepare examples of your go-to-market strategies and marketing initiatives
- Showcase your ability to work effectively with cross-functional teams
ATS Keywords: Product Marketing, Go-To-Market Strategy, Performance Digital Ads, App Acquisition, Cross-Functional Collaboration, Snapchat, Advertising Solutions
ASSUMPTION: Snap Inc.'s recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Looker
- Excel
- Social media ads manager platforms
- Digital advertising measurement tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Default Together
- Be Yourself
- Own It
- Act Like You Give a Damn
- Be the Customer
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Results-oriented and actionable
Self-Assessment Questions:
- How do you embody Snap Inc.'s company values in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive a go-to-market strategy?
- How do you stay up-to-date with the latest trends and developments in the performance digital ads landscape?
ASSUMPTION: Snap Inc. values candidates who can demonstrate a strong cultural fit with the company's values and work style, as well as a passion for driving innovation and growth in the tech industry.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment with tight deadlines
- Managing multiple stakeholders and competing priorities
- Navigating a large and complex organization with a diverse range of teams and functions
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges can be overcome with strong communication skills, effective project management, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on go-to-market strategies and cross-functional collaboration, while the Product Manager role is more focused on product development and roadmap planning.
- Industry-specific context: Snap Inc. operates in the Software Development industry, with a focus on augmented reality and technology. This role requires a strong understanding of the performance digital ads landscape and ad tech industry.
- Career path comparison: This role can serve as a stepping stone to senior product marketing roles, as well as provide opportunities for career progression within the Product Marketing team or related functions.
ASSUMPTION: This role offers a unique blend of product marketing, cross-functional collaboration, and industry-specific knowledge, providing a strong foundation for career growth and development in the tech industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new Snapchat advertising product, including product positioning, narrative, internal communications, and marketing activation strategies
- Conducting market research to identify new opportunities in the performance digital ads landscape and incorporating findings into the product roadmap
- Collaborating with cross-functional teams to launch an advertising product in the APAC region, including market-specific customization and localization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Manager role at Snap Inc.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for a new Snapchat advertising product, and how this role fits into that process?
- How does Snap Inc. approach cross-functional collaboration and alignment on go-to-market strategies?
- What are the key challenges and opportunities facing the performance digital ads landscape, and how does Snap Inc. plan to address them?
- How does Snap Inc. support the professional development and growth of its Product Marketing team members?
- What is the company's approach to working with regional clients and partners in the APAC region?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's work environment, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your go-to-market strategies and marketing initiatives
- Showcase your ability to work effectively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
