📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Fiserv
🔹 Location: Alpharetta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing programs for Fiserv's products and solutions
- Collaborating with cross-functional teams to drive sales pipeline and revenue growth
- Creating and managing marketing campaigns in the financial services industry
- Leading product marketing efforts, including sales documentation, product videos, and website copy
- Supporting sales and lead generation efforts, as well as Fiserv's presence at industry events
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing strategies, as well as experience in the financial services industry.
📋 Key Responsibilities
✅ Design and develop strategic marketing programs to support key priorities for Fiserv's products and solutions
✅ Lead product marketing efforts, including sales documentation, product videos, website copy, blog posts, and more
✅ Collaborate proactively with internal stakeholders to develop, execute, and define marketing program strategies, plans, and measurable goals
✅ Coordinate industry and client research, whitepaper, and thought leadership development
✅ Support social media and content marketing efforts, including social listening
✅ Support sales and lead generation efforts
✅ Identify and support Fiserv's presence at Fiserv-hosted and industry tradeshows and events
ASSUMPTION: This role requires strong communication, project management, and analytical skills to succeed.
🎯 Required Qualifications
Education: Bachelor’s degree or an equivalent combination of education, work, and/or military experience
Experience: 3+ years of experience in creating and managing marketing campaigns in the financial services industry, and 5+ years in designing and developing strategic marketing programs
Required Skills:
- Proven experience in creating and managing marketing campaigns in the financial services industry
- Proven experience in designing and developing strategic marketing programs
- Strong B2B and B2C marketing experience
- Excellent communication and collaboration skills
- Strong project management and analytical skills
Preferred Skills:
- Experience in product marketing and innovation
- Familiarity with the community banking and credit union sectors
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the financial services industry)
Benefits:
- Paid holidays
- Generous time-off policies, including Recharge & Refuel time for qualifying associates
- Free counseling through the Employee Assistance Program (EAP)
- 401(k) Savings Plan
- Employee Stock Purchase Plan
- Medical, dental, and vision insurance
- Life and disability insurance
- Training, development, and certification opportunities
- Internal mobility opportunities
Working Hours: Full-time, typically Monday through Friday, with occasional travel and weekend/evening work as necessary
ASSUMPTION: The salary range provided is an estimate based on industry standards and may not reflect the actual salary offered by Fiserv.
📌 Applicant Insights
🔍 Company Context
Industry: Fiserv operates in the financial services and technology sectors, providing payment and financial services to clients in over 100 countries.
Company Size: Fiserv is a large company with over 10,000 employees, offering opportunities for growth and collaboration.
Founded: Fiserv was founded in 1984 and has since grown into a global leader in financial technology.
Company Description:
- Fiserv is a global leader in Fintech and payments, moving money and information in a way that moves the world.
- The company connects financial institutions, corporations, merchants, and consumers to one another millions of times a day, quickly, reliably, and securely.
- Fiserv's solutions enable clients to achieve best-in-class results through a commitment to innovation and excellence in areas such as account processing, payments, risk management, customer experience, and financial software.
Company Specialties:
- Financial Services
- Payments
- Risk and Compliance
- Mobile Banking
- Online Banking
- Core Banking
- Customer & Channel Management
- Business Insights & Optimization
- Processing Services
- and Lending Solutions
Company Website: http://www.fiserv.com
ASSUMPTION: Fiserv's large size and global presence may offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the financial services industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience in marketing and the financial services industry.
Reporting Structure: The Product Marketing Manager will report to the Director of Product Marketing and collaborate with various internal stakeholders, including business management, product management, sales, marketing, finance, and account management.
Work Arrangement: This role is on-site Monday through Friday, with occasional travel and weekend/evening work as necessary.
Growth Opportunities:
- Fiserv offers training, development, and certification opportunities, as well as internal mobility options for employees looking to advance their careers.
- The company's large size and global presence may provide opportunities for employees to take on new challenges and grow within the organization.
ASSUMPTION: Given Fiserv's size and global presence, there may be opportunities for this role to evolve or expand over time, depending on the individual's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Fiserv's Alpharetta office is a professional, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 600 N Vel R Phillips Ave, Milwaukee, Wisconsin 53203, US; 14090 Southwest Fwy, Sugar Land, TX 77478, US; 13100 N Promenade Blvd, Stafford, TX 77477, US
Geographic Context:
- Alpharetta, Georgia, is a suburb of Atlanta with a population of approximately 65,000 people.
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
- Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: This role follows a standard full-time work schedule, typically Monday through Friday, with occasional travel and weekend/evening work as necessary.
ASSUMPTION: While the role is on-site, Fiserv considers in-person collaboration essential for overall onboarding and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interviews with hiring managers and/or team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Marketing strategy and execution
- Collaboration and communication skills
- Problem-solving and analytical skills
- Industry knowledge and understanding of Fiserv's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with marketing campaigns, strategic marketing programs, and product marketing efforts in the financial services industry.
- Demonstrate your understanding of Fiserv's products and services, as well as the company's role in the financial services and technology sectors.
ATS Keywords: Product Marketing, Strategic Marketing, Marketing Campaigns, Financial Services, Fiserv, Collaboration, Communication, Problem-Solving, Analytical Skills
ASSUMPTION: Fiserv's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., CRM, marketing automation, analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Teamwork
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on executing strategic marketing programs?
- Are you adaptable and open to feedback, with a strong commitment to continuous learning and improvement?
ASSUMPTION: Fiserv values employees who embody their core values and are committed to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Occasional travel and weekend/evening work may be required, depending on business needs.
- The role may involve managing multiple projects and deadlines, requiring strong organizational and time management skills.
- Fiserv's large size and global presence may present unique challenges in terms of communication, collaboration, and decision-making.
- The financial services industry is subject to regulatory changes and competitive pressures, which may impact the role's responsibilities and priorities.
ASSUMPTION: While Fiserv offers numerous benefits and opportunities for growth, the role may also present unique challenges that require strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position may require more experience in the financial services industry and a stronger focus on B2B marketing.
- Fiserv's large size and global presence may offer more opportunities for growth and exposure to diverse projects compared to smaller organizations.
- Career paths for Product Marketing Managers may vary depending on the organization's size, industry, and specific business needs.
ASSUMPTION: When comparing this role to similar positions, it's essential to consider the organization's size, industry, and specific business needs, as these factors can significantly impact the role's responsibilities and growth opportunities.
📝 Sample Projects
- Developing and executing a strategic marketing campaign to launch a new product or service for community banks and credit unions
- Conducting market research and analysis to identify trends and opportunities in the financial services industry
- Creating and managing sales documentation, product videos, and website copy to support the go-to-market strategy for a suite of Fiserv's products and services
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives a Product Marketing Manager may undertake at Fiserv, but the actual projects and priorities may vary depending on business needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Product Marketing team?
- How does Fiserv support the growth and development of its employees, particularly in the marketing function?
- What are the most significant challenges facing the financial services industry, and how does Fiserv position itself to address these challenges?
- What opportunities exist for growth and advancement within the Product Marketing team and Fiserv more broadly?
- How does Fiserv foster a positive, inclusive work environment, and what role does the Product Marketing team play in this effort?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Fiserv's culture and business priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on your experience in the financial services industry and strategic marketing programs.
- Prepare for your interview by researching Fiserv's products and services, as well as the company's role in the financial services and technology sectors.
- If selected for an interview, be prepared to discuss your experience with marketing campaigns, strategic marketing programs, and product marketing efforts in the financial services industry.
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
