📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: DRIVENETS
🔹 Location: Raanana, Israel (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing deep understanding of DriveNets' solutions, customers, and competitors
- Creating relevant messaging, tools, and content for sales and marketing programs
- Conducting market research and competitive analysis
- Managing sales enablement activities and delivering presentations
- Leading industry-wide activities and supporting social media efforts
ASSUMPTION: This role requires a strong understanding of software and networking, as well as excellent communication and project management skills. The hybrid work arrangement allows for flexibility while expecting some travel for presentations and events.
📋 Key Responsibilities
✅ Developing understanding of DriveNets' products, customers, and competitors to create effective content and programs
✅ Creating marketing materials such as sales presentations, white papers, web pages, blog posts, and case studies
✅ Conducting market research and competitive analysis, and developing sales enablement activities
✅ Managing and leading industry-wide activities, and delivering product, technology, and solution presentations
✅ Developing and executing go-to-market plays, and supporting social media activities
ASSUMPTION: The role involves a mix of strategic planning, content creation, and customer-facing activities. Strong project management skills are essential to balance multiple deadlines and priorities.
🎯 Required Qualifications
Education: BSc in Engineering, Computer Science, or equivalent
Experience: 5+ years of product marketing experience in a high-tech company
Required Skills:
- Excellent written, spoken, and presentation abilities in English
- Self-learning and independent, but also loves to work in teams
- Strong project management skills - ability to multi-task and meet multiple deadlines
- Background in software and/or networking
Preferred Skills:
- Experience in the telecommunications industry
- Familiarity with AI and machine learning concepts
ASSUMPTION: While not explicitly stated, experience in the telecommunications industry and familiarity with AI concepts may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Product Marketing Manager with 5-10 years of experience in Israel is ₪150,000 - ₪250,000 per year (source: Glassdoor).
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with some flexibility and up to 25% travel
ASSUMPTION: The salary range is an estimate based on industry standards for the given experience level and location. Actual compensation may vary based on factors such as performance and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on networking infrastructure for service providers and hyperscalers
Company Size: 201-500 employees (as of 2025)
Founded: 2015
Company Description:
- DriveNets is a rapidly growing software company that has created a radical new way for service providers and hyperscalers to build their networking infrastructure
- The company's solutions, DriveNets Network Cloud and DriveNets Network Cloud-AI, apply the cloud architectural approach to high-scale networking
- DriveNets is engaged with over 100 Tier-1 operators and cloud providers on large projects in North America, Asia, and Europe
Company Specialties:
- Open disaggregated networking solutions
- Cloud-native software running on standard white boxes
- High-scale networking for service providers and hyperscalers
Company Website: http://www.drivenets.com
ASSUMPTION: DriveNets is a well-funded and rapidly growing company with a strong focus on innovation in the networking infrastructure space.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Hybrid (up to 25% travel)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on cutting-edge technology and collaborate with global teams
- Chance to gain experience in a rapidly growing startup environment
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to advance their career in marketing or management within the company.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Raanana, Israel (headquarters), Red Bank, New Jersey, USA, and Bucharest, Romania
Geographic Context:
- Raanana is a city in the Center District of Israel, located near Tel Aviv
- The cost of living in Raanana is relatively high compared to other cities in Israel
- Israel has a Mediterranean climate, with hot, dry summers and mild, rainy winters
Work Schedule: Full-time (40 hours/week), with some flexibility and up to 25% travel
ASSUMPTION: The hybrid work arrangement allows for flexibility while expecting some travel for presentations and events. The location in Raanana offers a vibrant tech scene and proximity to other major tech hubs in Israel.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical interview with the marketing team
- Final interview with the VP of Marketing
Key Assessment Areas:
- Understanding of DriveNets' products and the networking infrastructure market
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with DriveNets' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of DriveNets' products and the networking infrastructure market in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Sales Enablement, Project Management, Presentation Skills, Content Creation, Team Collaboration, Self-Learning, Networking, Software Background, Communication Skills
ASSUMPTION: The application process may involve multiple rounds of interviews, focusing on both technical skills and cultural fit. Applicants should be prepared to demonstrate their understanding of DriveNets' products and the networking infrastructure market.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The required tools and technologies for this role are standard for marketing and project management. Applicants should be comfortable using these tools and technologies to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and new technologies in the networking infrastructure space?
- Can you provide an example of a time when you had to manage multiple projects with competing deadlines, and how did you prioritize your tasks?
- How do you approach working in a team with diverse backgrounds and expertise, and how do you ensure that everyone's input is considered and valued?
ASSUMPTION: DriveNets values innovation, customer-centricity, collaboration, integrity, and accountability. Applicants should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative, and results-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the latest trends and technologies in the rapidly evolving networking infrastructure market
- Adapting to a fast-paced and dynamic work environment
- Travel requirements (up to 25%) for presentations, training, tradeshows, and events
ASSUMPTION: This role may present challenges related to time management, staying current with industry trends, and adaptability to a fast-paced work environment. Applicants should be prepared to manage their time effectively, stay informed about industry developments, and be open to change and new opportunities.
📈 Similar Roles Comparison
- Product Marketing Manager (Telecommunications Industry) vs. Product Marketing Manager (Other Industries)
- This role focuses on the telecommunications industry, requiring a strong understanding of networking infrastructure and service providers
- Applicants with experience in the telecommunications industry may have an advantage in this role
- Product Marketing Manager vs. Marketing Manager
- This role focuses on product-specific marketing, while a Marketing Manager may have a broader scope, including brand management, campaign development, and market research
- Applicants with experience in product marketing or a related field may be better suited for this role
- Product Marketing Manager (Startup) vs. Product Marketing Manager (Enterprise)
- This role is in a startup environment, offering opportunities for growth and a dynamic work culture
- Applicants who thrive in startup environments and are comfortable with rapid change may be better suited for this role
ASSUMPTION: This role is specific to the telecommunications industry and focuses on product-specific marketing in a startup environment. Applicants with relevant experience and a strong understanding of the industry may be better suited for this role.
📝 Sample Projects
- Developing a go-to-market strategy for a new networking product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating sales enablement materials, such as presentations, case studies, and battle cards
- Managing and leading industry-wide activities, such as conferences and webinars
- Developing and executing social media campaigns to raise brand awareness and generate leads
ASSUMPTION: These sample projects are representative of the key responsibilities and required skills for this role. Applicants should be prepared to demonstrate their experience and expertise in these areas during the interview process.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of competitors in the networking infrastructure market?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's culture like, and how does it support collaboration and teamwork among employees?
ASSUMPTION: These key questions are designed to help applicants better understand the company's goals, culture, and expectations for this role. Applicants should ask thoughtful and insightful questions to demonstrate their interest in the position and their commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching DriveNets' products, the networking infrastructure market, and the company's values and culture
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
