📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: DeepLearning.AI
🔹 Location: San Francisco Bay Area, Remote
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for AI courses and products
- Crafting compelling messaging that resonates with technical audiences
- Collaborating with cross-functional teams to launch products and campaigns
- Acting as the internal expert on user preferences and market trends
- Working closely with the founder, Andrew Ng, on marketing initiatives
ASSUMPTION: This role requires a strong understanding of AI and machine learning, as well as experience marketing to technical audiences. The ideal candidate will be comfortable working in a fast-paced, startup environment and have a passion for education.
📋 Key Responsibilities
✅ Create and execute go-to-market strategies and campaigns for new and existing products
✅ Develop product positioning, creative ideation, copywriting, and product narratives
✅ Collaborate with marketing, product, and engineering teams to design and lead multi-channel, integrated marketing projects
✅ Champion users and act as the internal expert on their preferences, pain points, and motivators
✅ Support and assist other teammates' marketing initiatives, including newsletter and event campaigns
ASSUMPTION: This role requires a high degree of independence and self-motivation, as well as strong project management skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of product marketing experience, preferably at a fast-paced technology company
Required Skills:
- Proven experience marketing to technical audiences
- Exceptional writing skills with a strong portfolio of work
- Strategic and tactical proficiency, with the ability to work at both levels
- Product launch management experience
- Project management skills, with the ability to manage multiple projects simultaneously
Preferred Skills:
- Consumer technical product or online learning industry experience
- Coding experience or basic understanding of Python
- Creative thinking and an eye for design
ASSUMPTION: While not required, experience with AI or emerging tech products would be a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)
Benefits:
- Medical, dental, and vision coverage
- 401(k) plan
- Monthly education stipend
- Flexible PTO
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for the San Francisco Bay Area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DeepLearning.AI operates in the software development industry, with a focus on artificial intelligence, deep learning, and machine learning.
Company Size: DeepLearning.AI is a small company with 11-50 employees, providing a collaborative and agile work environment.
Founded: DeepLearning.AI was founded in 2017 by Andrew Ng, a global leader in AI.
Company Description:
- DeepLearning.AI is committed to making world-class AI education accessible to people around the globe
- The company offers a comprehensive benefits package, including medical, dental, and vision coverage, a 401(k) plan, a monthly education stipend, and flexible PTO
- DeepLearning.AI is an equal opportunity employer, committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law
Company Specialties:
- Artificial Intelligence
- Deep Learning
- Machine Learning
Company Website: DeepLearning.AI
ASSUMPTION: DeepLearning.AI's mission and values make it an attractive place to work for individuals passionate about AI and education.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in product marketing, looking to make an impact in a fast-paced, startup environment.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with the founder, Andrew Ng.
Work Arrangement: This role is remote-friendly, with the option to work from the San Francisco Bay Area office or remotely.
Growth Opportunities:
- Working directly with the founder on marketing initiatives
- Collaborating with cross-functional teams to launch products and campaigns
- Acting as the internal expert on user preferences and market trends
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's mission and products.
🌍 Location & Work Environment
Office Type: DeepLearning.AI has a physical office in the San Francisco Bay Area, but this role can be performed remotely.
Office Location(s): 2445 Faber Pl, Palo Alto, California 94303, US
Geographic Context:
- The San Francisco Bay Area is a major tech hub, with a vibrant and diverse culture
- The region offers a high cost of living, but also high salaries and numerous job opportunities
- Remote work is common in the tech industry, with many companies offering flexible work arrangements
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote-friendly work arrangement allows for greater flexibility and work-life balance, while still providing opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the founder, Andrew Ng
Key Assessment Areas:
- Writing and communication skills
- Strategic and tactical thinking
- Product launch management experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with AI, machine learning, and technical audiences
- Prepare examples of your writing and creative work to showcase your skills
- Research DeepLearning.AI's mission and values, and be prepared to discuss how your personal values align with the company's
ATS Keywords: Product Marketing, AI, Machine Learning, Technical Audiences, Go-to-Market Strategy, Campaign Execution, User Champion, Cross-Functional Collaboration, Marketing Initiatives
ASSUMPTION: Applicants should tailor their application materials to highlight their experience with AI, machine learning, and technical audiences, as well as their strategic and tactical thinking skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
- AI and machine learning tools (e.g., TensorFlow, PyTorch)
ASSUMPTION: The ideal candidate will have experience with marketing automation, project management, and design tools, as well as a basic understanding of AI and machine learning tools.
👔 Cultural Fit Considerations
Company Values:
- Caring deeply about learners
- Being great at what we do
- Defaulting to action
- Asking why
- Being honest and authentic
- Doing this together
Work Style:
- Collaborative and agile
- Data-driven and results-oriented
- Comfortable working in a fast-paced, startup environment
Self-Assessment Questions:
- Do you have a passion for AI and education?
- Are you comfortable working in a fast-paced, startup environment?
- Do your personal values align with DeepLearning.AI's company values?
ASSUMPTION: Applicants should assess their fit with DeepLearning.AI's company values and work style before applying, to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment with limited resources
- Managing multiple projects simultaneously, with tight deadlines
- Developing messaging that resonates with technical audiences
- Keeping up with the latest trends and developments in AI and machine learning
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and have strong project management skills to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this role requires a strong understanding of AI and machine learning, as well as experience marketing to technical audiences
- In the AI and machine learning industry, this role is unique in its focus on education and making AI accessible to people around the globe
- Career-wise, this role offers significant growth opportunities, with the potential to make a real impact on the company's mission and products
ASSUMPTION: Applicants should consider their experience and qualifications in the context of the AI and machine learning industry, as well as their career goals and aspirations.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI course
- Crafting compelling messaging that resonates with technical audiences
- Collaborating with cross-functional teams to launch a product or campaign
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the role's key responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the marketing team collaborate with other departments, such as product and engineering?
- What are the biggest challenges facing the company, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with AI, machine learning, and technical audiences
- Prepare examples of your writing and creative work to showcase your skills
- Research DeepLearning.AI's mission and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
