Product Marketing Manager

📌 Core Information 🔹 Job Title: Product Marketing Manager 🔹 Company: Uline 🔹 Location: Pleasant Prairie, WI (Corporate Headquarters) 🔹 Job Type: Full-Time, On-Site 🔹 Category: Marketing 🔹 Date Posted: May 21, 2025 🔹 Experience Level: 7+ years 🚀 Job Overview Key aspects of this role include: - Managing and mentoring a team of Product Marketing Associates - Reviewing and directing designs for various marketing materials - Serving as a liaison between departments for product development and marketing strategies - Conceptualizing new product positioning and reviewing market research ASSUMPTION: This role requires strong leadership, communication, and analytical skills to effectively manage the team and collaborate with various departments. 📋 Key Responsibilities ✅ Manage and mentor a team of Product Marketing Associates ✅ Review and direct designs for catalog layout, web pages, flyers, stuffers, and emails ✅ Serve as a liaison between Merchandising and Creative in the new product selection process ✅ Maintain open, efficient communication between various departments on new and existing product development and web marketing ✅ Conceptualize new product positioning relative to existing products and the customer's perspective ✅ Review market research and internal reports to anticipate product trends and marketing strategies ASSUMPTION: This role involves a high level of responsibility and requires the ability to work well under pressure and meet tight deadlines. 🎯 Required Qualifications Education: - Bachelor's degree Experience: - 7+ years of experience in marketing, product management, or new product development with a great track record - Experience sourcing or selecting new products Required Skills: - Proven leadership and team management skills - Strong communication and interpersonal skills - Excellent analytical and problem-solving skills - Proficiency in market research and data analysis - Experience with catalog marketing (a plus) Preferred Skills: - Experience with new product development and launch - Familiarity with the shipping, industrial, or packaging materials industry ASSUMPTION: Candidates with relevant industry experience and a strong background in product marketing are likely to be the best fit for this role. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 7+ years of experience in the packaging materials industry) Benefits: - Complete health insurance coverage - 401(k) with 6% employer match - Multiple bonus programs - Paid holidays and generous paid time off - Tuition Assistance Program Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Uline operates in the wholesale industry, specializing in shipping, industrial, and packaging materials. The market is competitive, with a focus on providing high-quality products and exceptional customer service. Company Size: Uline is a mid-sized company with 5,001-10,000 employees, offering a range of opportunities for career growth and development. Founded: Uline was founded in 1980 and has since grown to become North America's leading distributor of its kind. Company Description: - Uline is a family-owned company committed to providing businesses with the highest quality, in-stock products and an exceptional customer experience. - The company's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service. - Uline's Creative department is a powerhouse of over 170 team members who execute visuals on tight deadlines with consistent brand clarity. Company Specialties: - Shipping supplies - Janitorial products - Retail products - Material moving equipment - Plastic bags - Warehouse equipment - Industrial supplies - Shipping boxes Company Website: Uline.com ASSUMPTION: Working at Uline offers a dynamic and collaborative environment, with a strong focus on teamwork and customer satisfaction. 📊 Role Analysis Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company. Reporting Structure: The Product Marketing Manager will report directly to the Director of Marketing and oversee a team of Product Marketing Associates. Work Arrangement: This role is on-site, with a requirement to work from the corporate headquarters in Pleasant Prairie, WI. Growth Opportunities: - Opportunities for career advancement within the Marketing department or other departments within the company - The chance to work on high-impact projects and contribute to the company's overall success - Access to professional development and training opportunities through the Tuition Assistance Program ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on developing leadership and management skills. 🌍 Location & Work Environment Office Type: The corporate headquarters is a modern, well-equipped office space designed to foster collaboration and productivity. Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158 Geographic Context: - Pleasant Prairie is a suburb of Chicago, located approximately 30 minutes north of the city. - The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options. - The corporate headquarters is situated near several major highways, making it easily accessible by car. Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday. ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a stronger sense of camaraderie and teamwork. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screening with the HR department 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the Director of Marketing Key Assessment Areas: - Leadership and team management skills - Communication and interpersonal skills - Analytical and problem-solving skills - Industry knowledge and market research experience - Cultural fit and alignment with Uline's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills - Research Uline's company culture and values to ensure a strong cultural fit ATS Keywords: Product Marketing, Team Management, Design Review, Communication, Product Positioning, Market Research, Product Development, Catalog Experience ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding the best fit for the team and the company's culture. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Market research and data analysis tools (e.g., Nielsen, Mintel, IBISWorld) - Project management tools (e.g., Asana, Trello, Microsoft Project) ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be easily learned by candidates with relevant experience. 👔 Cultural Fit Considerations Company Values: - Customer Focus - Integrity - Teamwork - Innovation - Accountability Work Style: - Collaborative and team-oriented - Results-driven and focused on achieving goals - Adaptable and able to work well under pressure - Strong communication and interpersonal skills Self-Assessment Questions: - How have you demonstrated strong leadership and team management skills in previous roles? - How do you approach working well under pressure and meeting tight deadlines? - How do you ensure open and efficient communication with various departments and stakeholders? ASSUMPTION: Candidates who are a strong cultural fit for Uline will be results-driven, collaborative, and focused on providing exceptional customer service. ⚠️ Potential Challenges - Managing a team of Product Marketing Associates with varying levels of experience and expertise - Balancing multiple projects and deadlines simultaneously - Adapting to changes in the market and responding to new product trends - Collaborating effectively with various departments and stakeholders to ensure efficient communication and successful product launches ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a focus on continuous learning and improvement. 📈 Similar Roles Comparison - Product Marketing Manager (Uline) vs. Senior Product Marketing Manager ( competitor company) - The Uline role requires more team management and mentoring responsibilities, while the competitor role focuses more on strategic planning and execution. - Product Marketing Manager (Uline) vs. Marketing Manager (different industry) - The Uline role requires a strong understanding of the packaging materials industry and market trends, while the marketing manager role in a different industry may have broader marketing responsibilities. ASSUMPTION: Comparing similar roles within and outside the industry can help candidates better understand the unique requirements and opportunities of the Uline Product Marketing Manager position. 📝 Sample Projects - Developing and executing a marketing campaign for a new product launch - Conducting market research to identify trends and opportunities in the packaging materials industry - Collaborating with the Merchandising and Creative departments to select and promote new products - Creating and presenting a product positioning strategy to senior leadership ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Uline Product Marketing Manager role. ❓ Key Questions to Ask During Interview - How does the team collaborate and communicate with one another to ensure successful product launches? - What are the most significant challenges facing the Product Marketing team, and how have they been addressed in the past? - How does Uline support the professional development and growth of its employees? - What are the key priorities for this role in the first 90 days? - How does the company measure the success of its product marketing efforts? ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company culture. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills - Research Uline's company culture and values to ensure a strong cultural fit - Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and reiterate your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.