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Product Marketing Manager

Uline
Full-time
On-site
Milwaukee, Wisconsin, United States
πŸ“¦ Product Marketing
πŸ“Œ Core Information πŸ”Ή Job Title: Product Marketing Manager πŸ”Ή Company: Uline πŸ”Ή Location: Pleasant Prairie, WI (Corporate Headquarters) πŸ”Ή Job Type: Full-Time, On-Site πŸ”Ή Category: Marketing πŸ”Ή Date Posted: May 21, 2025 πŸ”Ή Experience Level: 7+ years πŸš€ Job Overview Key aspects of this role include: - Managing and mentoring a team of Product Marketing Associates - Reviewing and directing designs for various marketing materials - Serving as a liaison between departments for product development and marketing strategies - Conceptualizing new product positioning and reviewing market research ASSUMPTION: This role requires strong leadership, communication, and analytical skills to effectively manage the team and collaborate with various departments. πŸ“‹ Key Responsibilities βœ… Manage and mentor a team of Product Marketing Associates βœ… Review and direct designs for catalog layout, web pages, flyers, stuffers, and emails βœ… Serve as a liaison between Merchandising and Creative in the new product selection process βœ… Maintain open, efficient communication between various departments on new and existing product development and web marketing βœ… Conceptualize new product positioning relative to existing products and the customer's perspective βœ… Review market research and internal reports to anticipate product trends and marketing strategies ASSUMPTION: This role involves a high level of responsibility and requires the ability to work well under pressure and meet tight deadlines. 🎯 Required Qualifications Education: - Bachelor's degree Experience: - 7+ years of experience in marketing, product management, or new product development with a great track record - Experience sourcing or selecting new products Required Skills: - Proven leadership and team management skills - Strong communication and interpersonal skills - Excellent analytical and problem-solving skills - Proficiency in market research and data analysis - Experience with catalog marketing (a plus) Preferred Skills: - Experience with new product development and launch - Familiarity with the shipping, industrial, or packaging materials industry ASSUMPTION: Candidates with relevant industry experience and a strong background in product marketing are likely to be the best fit for this role. πŸ’° Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 7+ years of experience in the packaging materials industry) Benefits: - Complete health insurance coverage - 401(k) with 6% employer match - Multiple bonus programs - Paid holidays and generous paid time off - Tuition Assistance Program Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. πŸ“Œ Applicant Insights πŸ” Company Context Industry: Uline operates in the wholesale industry, specializing in shipping, industrial, and packaging materials. The market is competitive, with a focus on providing high-quality products and exceptional customer service. Company Size: Uline is a mid-sized company with 5,001-10,000 employees, offering a range of opportunities for career growth and development. Founded: Uline was founded in 1980 and has since grown to become North America's leading distributor of its kind. Company Description: - Uline is a family-owned company committed to providing businesses with the highest quality, in-stock products and an exceptional customer experience. - The company's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service. - Uline's Creative department is a powerhouse of over 170 team members who execute visuals on tight deadlines with consistent brand clarity. Company Specialties: - Shipping supplies - Janitorial products - Retail products - Material moving equipment - Plastic bags - Warehouse equipment - Industrial supplies - Shipping boxes Company Website: Uline.com ASSUMPTION: Working at Uline offers a dynamic and collaborative environment, with a strong focus on teamwork and customer satisfaction. πŸ“Š Role Analysis Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company. Reporting Structure: The Product Marketing Manager will report directly to the Director of Marketing and oversee a team of Product Marketing Associates. Work Arrangement: This role is on-site, with a requirement to work from the corporate headquarters in Pleasant Prairie, WI. Growth Opportunities: - Opportunities for career advancement within the Marketing department or other departments within the company - The chance to work on high-impact projects and contribute to the company's overall success - Access to professional development and training opportunities through the Tuition Assistance Program ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on developing leadership and management skills. 🌍 Location & Work Environment Office Type: The corporate headquarters is a modern, well-equipped office space designed to foster collaboration and productivity. Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158 Geographic Context: - Pleasant Prairie is a suburb of Chicago, located approximately 30 minutes north of the city. - The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options. - The corporate headquarters is situated near several major highways, making it easily accessible by car. Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday. ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a stronger sense of camaraderie and teamwork. πŸ’Ό Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screening with the HR department 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the Director of Marketing Key Assessment Areas: - Leadership and team management skills - Communication and interpersonal skills - Analytical and problem-solving skills - Industry knowledge and market research experience - Cultural fit and alignment with Uline's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills - Research Uline's company culture and values to ensure a strong cultural fit ATS Keywords: Product Marketing, Team Management, Design Review, Communication, Product Positioning, Market Research, Product Development, Catalog Experience ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding the best fit for the team and the company's culture. πŸ› οΈ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Market research and data analysis tools (e.g., Nielsen, Mintel, IBISWorld) - Project management tools (e.g., Asana, Trello, Microsoft Project) ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be easily learned by candidates with relevant experience. πŸ‘” Cultural Fit Considerations Company Values: - Customer Focus - Integrity - Teamwork - Innovation - Accountability Work Style: - Collaborative and team-oriented - Results-driven and focused on achieving goals - Adaptable and able to work well under pressure - Strong communication and interpersonal skills Self-Assessment Questions: - How have you demonstrated strong leadership and team management skills in previous roles? - How do you approach working well under pressure and meeting tight deadlines? - How do you ensure open and efficient communication with various departments and stakeholders? ASSUMPTION: Candidates who are a strong cultural fit for Uline will be results-driven, collaborative, and focused on providing exceptional customer service. ⚠️ Potential Challenges - Managing a team of Product Marketing Associates with varying levels of experience and expertise - Balancing multiple projects and deadlines simultaneously - Adapting to changes in the market and responding to new product trends - Collaborating effectively with various departments and stakeholders to ensure efficient communication and successful product launches ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a focus on continuous learning and improvement. πŸ“ˆ Similar Roles Comparison - Product Marketing Manager (Uline) vs. Senior Product Marketing Manager ( competitor company) - The Uline role requires more team management and mentoring responsibilities, while the competitor role focuses more on strategic planning and execution. - Product Marketing Manager (Uline) vs. Marketing Manager (different industry) - The Uline role requires a strong understanding of the packaging materials industry and market trends, while the marketing manager role in a different industry may have broader marketing responsibilities. ASSUMPTION: Comparing similar roles within and outside the industry can help candidates better understand the unique requirements and opportunities of the Uline Product Marketing Manager position. πŸ“ Sample Projects - Developing and executing a marketing campaign for a new product launch - Conducting market research to identify trends and opportunities in the packaging materials industry - Collaborating with the Merchandising and Creative departments to select and promote new products - Creating and presenting a product positioning strategy to senior leadership ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Uline Product Marketing Manager role. ❓ Key Questions to Ask During Interview - How does the team collaborate and communicate with one another to ensure successful product launches? - What are the most significant challenges facing the Product Marketing team, and how have they been addressed in the past? - How does Uline support the professional development and growth of its employees? - What are the key priorities for this role in the first 90 days? - How does the company measure the success of its product marketing efforts? ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company culture. πŸ“Œ Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills - Research Uline's company culture and values to ensure a strong cultural fit - Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and reiterate your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.