π Core Information
πΉ Job Title: Product Marketing Manager
πΉ Company: Uline
πΉ Location: Pleasant Prairie, WI (Corporate Headquarters)
πΉ Job Type: Full-Time, On-Site
πΉ Category: Marketing
πΉ Date Posted: May 21, 2025
πΉ Experience Level: 7+ years
π Job Overview
Key aspects of this role include:
- Managing and mentoring a team of Product Marketing Associates
- Reviewing and directing designs for various marketing materials
- Serving as a liaison between departments for product development and marketing strategies
- Conceptualizing new product positioning and reviewing market research
ASSUMPTION: This role requires strong leadership, communication, and analytical skills to effectively manage the team and collaborate with various departments.
π Key Responsibilities
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Manage and mentor a team of Product Marketing Associates
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Review and direct designs for catalog layout, web pages, flyers, stuffers, and emails
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Serve as a liaison between Merchandising and Creative in the new product selection process
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Maintain open, efficient communication between various departments on new and existing product development and web marketing
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Conceptualize new product positioning relative to existing products and the customer's perspective
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Review market research and internal reports to anticipate product trends and marketing strategies
ASSUMPTION: This role involves a high level of responsibility and requires the ability to work well under pressure and meet tight deadlines.
π― Required Qualifications
Education:
- Bachelor's degree
Experience:
- 7+ years of experience in marketing, product management, or new product development with a great track record
- Experience sourcing or selecting new products
Required Skills:
- Proven leadership and team management skills
- Strong communication and interpersonal skills
- Excellent analytical and problem-solving skills
- Proficiency in market research and data analysis
- Experience with catalog marketing (a plus)
Preferred Skills:
- Experience with new product development and launch
- Familiarity with the shipping, industrial, or packaging materials industry
ASSUMPTION: Candidates with relevant industry experience and a strong background in product marketing are likely to be the best fit for this role.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 7+ years of experience in the packaging materials industry)
Benefits:
- Complete health insurance coverage
- 401(k) with 6% employer match
- Multiple bonus programs
- Paid holidays and generous paid time off
- Tuition Assistance Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Uline operates in the wholesale industry, specializing in shipping, industrial, and packaging materials. The market is competitive, with a focus on providing high-quality products and exceptional customer service.
Company Size: Uline is a mid-sized company with 5,001-10,000 employees, offering a range of opportunities for career growth and development.
Founded: Uline was founded in 1980 and has since grown to become North America's leading distributor of its kind.
Company Description:
- Uline is a family-owned company committed to providing businesses with the highest quality, in-stock products and an exceptional customer experience.
- The company's dedicated team of employees works together to ensure fast, reliable delivery and legendary customer service.
- Uline's Creative department is a powerhouse of over 170 team members who execute visuals on tight deadlines with consistent brand clarity.
Company Specialties:
- Shipping supplies
- Janitorial products
- Retail products
- Material moving equipment
- Plastic bags
- Warehouse equipment
- Industrial supplies
- Shipping boxes
Company Website:
Uline.com
ASSUMPTION: Working at Uline offers a dynamic and collaborative environment, with a strong focus on teamwork and customer satisfaction.
π Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.
Reporting Structure: The Product Marketing Manager will report directly to the Director of Marketing and oversee a team of Product Marketing Associates.
Work Arrangement: This role is on-site, with a requirement to work from the corporate headquarters in Pleasant Prairie, WI.
Growth Opportunities:
- Opportunities for career advancement within the Marketing department or other departments within the company
- The chance to work on high-impact projects and contribute to the company's overall success
- Access to professional development and training opportunities through the Tuition Assistance Program
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on developing leadership and management skills.
π Location & Work Environment
Office Type: The corporate headquarters is a modern, well-equipped office space designed to foster collaboration and productivity.
Office Location(s): 12575 Uline Drive, Pleasant Prairie, WI 53158
Geographic Context:
- Pleasant Prairie is a suburb of Chicago, located approximately 30 minutes north of the city.
- The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options.
- The corporate headquarters is situated near several major highways, making it easily accessible by car.
Work Schedule: Full-time, with a standard workweek of 40 hours, Monday through Friday.
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members, fostering a stronger sense of camaraderie and teamwork.
πΌ Interview & Application Insights
Typical Process:
1. Online application and resume submission
2. Phone or video screening with the HR department
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with the Director of Marketing
Key Assessment Areas:
- Leadership and team management skills
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Industry knowledge and market research experience
- Cultural fit and alignment with Uline's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Research Uline's company culture and values to ensure a strong cultural fit
ATS Keywords: Product Marketing, Team Management, Design Review, Communication, Product Positioning, Market Research, Product Development, Catalog Experience
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding the best fit for the team and the company's culture.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Market research and data analysis tools (e.g., Nielsen, Mintel, IBISWorld)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The required tools and technologies for this role are standard for the marketing industry and can be easily learned by candidates with relevant experience.
π Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and able to work well under pressure
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How have you demonstrated strong leadership and team management skills in previous roles?
- How do you approach working well under pressure and meeting tight deadlines?
- How do you ensure open and efficient communication with various departments and stakeholders?
ASSUMPTION: Candidates who are a strong cultural fit for Uline will be results-driven, collaborative, and focused on providing exceptional customer service.
β οΈ Potential Challenges
- Managing a team of Product Marketing Associates with varying levels of experience and expertise
- Balancing multiple projects and deadlines simultaneously
- Adapting to changes in the market and responding to new product trends
- Collaborating effectively with various departments and stakeholders to ensure efficient communication and successful product launches
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a focus on continuous learning and improvement.
π Similar Roles Comparison
- Product Marketing Manager (Uline) vs. Senior Product Marketing Manager ( competitor company)
- The Uline role requires more team management and mentoring responsibilities, while the competitor role focuses more on strategic planning and execution.
- Product Marketing Manager (Uline) vs. Marketing Manager (different industry)
- The Uline role requires a strong understanding of the packaging materials industry and market trends, while the marketing manager role in a different industry may have broader marketing responsibilities.
ASSUMPTION: Comparing similar roles within and outside the industry can help candidates better understand the unique requirements and opportunities of the Uline Product Marketing Manager position.
π Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Conducting market research to identify trends and opportunities in the packaging materials industry
- Collaborating with the Merchandising and Creative departments to select and promote new products
- Creating and presenting a product positioning strategy to senior leadership
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and challenges of the Uline Product Marketing Manager role.
β Key Questions to Ask During Interview
- How does the team collaborate and communicate with one another to ensure successful product launches?
- What are the most significant challenges facing the Product Marketing team, and how have they been addressed in the past?
- How does Uline support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its product marketing efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills
- Research Uline's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager or HR department within one week of submitting your application to confirm receipt and reiterate your interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.