📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: WithMe, Inc.
🔹 Location: US Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-7 years
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Strategic product marketing leadership
- Cross-functional collaboration with Product, Sales, Creative, and Client Experience teams
- Owning and managing product marketing initiatives from concept to launch
- Transforming technical details into compelling customer-focused content
- Driving go-to-market strategy and supporting creative execution across channels
ASSUMPTION: This role requires a balance of strategic thinking, strong communication, and project management skills. It's ideal for a candidate with a background in B2B or tech product marketing.
📋 Key Responsibilities
✅ Own and manage product marketing initiatives from concept to launch
✅ Collaborate across Product, Sales, Creative, and Client Experience teams
✅ Transform technical details into compelling customer-focused content
✅ Drive go-to-market strategy and support creative execution across channels
ASSUMPTION: The role involves working closely with various teams to ensure products are successfully launched and marketed to meet customer needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of product marketing experience (B2B or tech preferred)
Required Skills:
- Strong project management skills
- Excellent communication and writing skills
- Experience leading cross-functional launches
- Passion for clarity, impact, and customer insight
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the multifamily industry
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools and the multifamily industry could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $110,000 USD (Annual base salary)
Benefits:
- Comprehensive health, dental, and vision coverage
- Retirement plan with company match
- Life and disability plans
- FSA and HSA accounts
- Annual training and education allowance
- Flexible vacation for full-time salaried exempt employees
- Employee equity
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is for the annual base salary and does not include bonus opportunities. Benefits are comprehensive and include health coverage, retirement plans, and flexible vacation.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services (specifically, technology-powered amenities for the multifamily industry)
Company Size: 51-200 employees (Mid-size company, offering a balance between structure and agility)
Founded: 2014 (Over a decade of experience in the industry)
Company Description:
- WithMe, Inc. delivers convenient technology-powered amenities to clients and their guests
- Operates in all 50 states and has been ranked as one of the 5000 fastest-growing private companies in the United States for three consecutive years
- Offers brands like PrintWithMe and SipWithMe, focusing on printing and coffee services
Company Specialties:
- Printing services
- Beverage services
Company Website: withme.com
ASSUMPTION: WithMe, Inc. is a growing company with a focus on delivering innovative solutions to the multifamily industry. Its mid-size structure offers opportunities for growth and impact.
📊 Role Analysis
Career Level: Mid-level (Requires significant experience but offers opportunities for growth)
Reporting Structure: This role likely reports to the VP of Marketing or a similar position
Work Arrangement: Remote (US) with flexible hours (40 hours/week)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's marketing efforts
- Opportunity to work with various teams and gain diverse experience
ASSUMPTION: This role offers growth opportunities as the company continues to scale and expand its services.
🌍 Location & Work Environment
Office Type: Remote-first (No physical office required)
Office Location(s): Chicago, IL (Headquarters, but not required for this role)
Geographic Context:
- US Remote (Can work from anywhere in the United States)
- Access to a diverse range of clients and industries
- Opportunity to work with teams across different time zones
Work Schedule: Flexible (40 hours/week, with the option to work remotely)
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse range of clients and teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Product marketing experience and skills
- Cross-functional collaboration and leadership
- Communication and writing abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant product marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful product launches or marketing campaigns
ATS Keywords: Product Marketing, Go-To-Market Strategy, Cross-Functional Teams, Customer-Focused Content, Marketing Automation
ASSUMPTION: The application process is likely to involve several interviews, focusing on both hard and soft skills, as well as cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management software (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Performance
- Customer Obsession
- Candor & Transparency
- Respect
Work Style:
- Collaborative
- Agile
- Data-driven
Self-Assessment Questions:
- Do I thrive in a collaborative, agile environment?
- Am I comfortable working remotely and managing my time effectively?
- Do I have a strong customer focus and data-driven approach?
ASSUMPTION: WithMe, Inc. values a collaborative, agile work style and prioritizes customer obsession, candor, and transparency.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and balancing different priorities
- Adapting to a remote work environment and maintaining productivity
- Keeping up with industry trends and staying ahead of competitors
ASSUMPTION: The role may present challenges in managing multiple projects, working with cross-functional teams, and adapting to a remote work environment.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses on the multifamily industry and technology-powered amenities
- Requires experience in B2B or tech product marketing, with a preference for candidates familiar with the multifamily industry
- Offers opportunities for growth and impact in a mid-size, rapidly growing company
ASSUMPTION: This role is unique in its focus on the multifamily industry and offers growth opportunities in a mid-size, expanding company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new printing service
- Creating customer-focused content for a coffee amenity launch
- Managing a cross-functional team to launch a new product or service
ASSUMPTION: Sample projects may involve developing go-to-market strategies, creating customer-focused content, and managing cross-functional teams for product launches.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a remote work environment?
ASSUMPTION: Interview questions should focus on team structure, company challenges, professional development, and work-life balance in a remote setting.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the WithMe Careers page
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product launches or marketing campaigns
- Follow up with the WithMe, Inc. HR team one week after submission to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
