📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Fortra
🔹 Location: United States
🔹 Job Type: On-site
🔹 Category: B2B Cybersecurity
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing compelling product positioning and messaging
- Collaborating with cross-functional teams to drive customer acquisition
- Supporting sales teams with materials and tools
- Monitoring industry trends and competitive landscape
- Contributing to go-to-market strategy
ASSUMPTION: This role requires a strong combination of technical product knowledge and communication skills. Experience in B2B cybersecurity is preferred.
📋 Key Responsibilities
✅ Equip go-to-market teams with messaging, content, and tools to drive new customer acquisition and cross-sell opportunities
✅ Develop positioning and messaging that resonates with target buyer personas
✅ Monitor industry trends and competitive landscape
✅ Support demand generation with content ideas to engage target audiences
✅ Support the sales team with materials, tools, presentations, and direct assistance
✅ Own competitive intelligence for cloud security solutions and create internal and external materials to support the sales organization
✅ Serve as the marketing SME for Fortra’s cloud security products, recently acquired from Lookout
✅ Contribute to marketing, product, and sales go-to-market strategy
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in business, computer engineering, cybersecurity, or a related field
Experience: Three years of experience in B2B product marketing, product management, technical sales, or support
Required Skills:
- Excellent oral, written, and presentation skills
- Strong time management and organizational skills
- Collaborative mindset, comfortable working cross-functionally
- Resourceful problem-solver to execute against strategy and drive business results
- Self-starter that thrives in dynamic, fast-paced environments
- Eager to impact organizational success and growth
Preferred Skills:
- Experience with B2B cybersecurity
- Familiarity with competitive intelligence tools and processes
ASSUMPTION: While not required, experience in B2B cybersecurity and familiarity with competitive intelligence tools can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $95,000 - $135,000 USD per year
Benefits:
- Health, dental, and vision coverage as of hire
- Immediate enrollment in 401(k), HSA, and FSA plans
- Flexible PTO policy
- Tuition and personal enrichment reimbursement
- Option to enroll in ID Theft Protection Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 2-5 years of experience in the B2B cybersecurity industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B Cybersecurity
Company Size: 1,001-5,000 employees
Founded: 1987 (as a combination of several companies, with Fortra being established in 2021)
Company Description:
- Fortra is a leading provider of cybersecurity solutions, helping organizations protect their most valuable assets
- The company offers a wide range of products and services, including managed security services, security information and event management (SIEM), and endpoint protection
- Fortra is committed to creating a simpler, stronger, and more straightforward future for cybersecurity
Company Specialties:
- Cybersecurity solutions
- Managed security services
- Security information and event management (SIEM)
- Endpoint protection
Company Website: fortra.com
ASSUMPTION: Fortra is a well-established company in the cybersecurity industry, with a strong focus on providing comprehensive solutions to its customers.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Senior Product Marketing Manager for Fortra’s Data Protection team
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and contribute to the company’s success
- Possibility to transition into a management role with experience and demonstrated success
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and potentially beyond.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Eden Prairie, Minnesota
Geographic Context:
- Eden Prairie is a suburb of Minneapolis-Saint Paul, Minnesota
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Minnesota has a diverse economy, with strong job growth in the technology sector
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the right candidate
ASSUMPTION: The work environment is professional and collaborative, with a focus on driving results and supporting the company’s mission.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Product marketing experience and skills
- Technical knowledge of cybersecurity and related products
- Communication and presentation skills
- Collaboration and teamwork abilities
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Fortra’s products and the cybersecurity industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing campaigns
- Showcase your ability to work collaboratively and adapt to a dynamic environment
ATS Keywords: Product Marketing, Cybersecurity, B2B, Technical Knowledge, Collaboration, Problem Solving, Dynamic Environment
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the current stage of the recruitment process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Competitive intelligence tools (e.g., SimilarWeb, BuiltWith)
- Product marketing software (e.g., Seismic, Showpad)
ASSUMPTION: The specific tools and technologies used may vary depending on the team’s preferences and the company’s current technology stack.
👔 Cultural Fit Considerations
Company Values:
- Problem solver: Fortra is committed to finding better ways to provide peace of mind to its customers
- Proactive protector: The company prioritizes staying ahead of the ever-evolving threat landscape
- Relentless ally: Fortra focuses on collaboration and supporting its customers throughout their unique cybersecurity journeys
Work Style:
- Collaborative: Fortra emphasizes teamwork and cross-functional collaboration
- Adaptable: The company values employees who can thrive in a dynamic, fast-paced environment
- Customer-focused: Fortra prioritizes understanding and addressing the unique concerns of each organization
Self-Assessment Questions:
- How do you approach finding better ways to provide peace of mind to customers in a dynamic threat landscape?
- Can you describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you ensure that your marketing efforts are tailored to the unique concerns and needs of each organization?
ASSUMPTION: Fortra values employees who embody their core values and can thrive in their collaborative, adaptable work environment.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- The dynamic nature of the cybersecurity industry can lead to frequent changes in priorities and projects
- The role may involve working with multiple teams and stakeholders, requiring strong communication and collaboration skills
- The competitive landscape in the B2B cybersecurity industry can be intense, requiring continuous monitoring and adaptation
ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: While both roles focus on product-related activities, the Product Marketing Manager role emphasizes external communication and go-to-market strategy, while the Product Manager role is more focused on internal product development and roadmap
- Cybersecurity industry context: The B2B cybersecurity industry is characterized by a high degree of competition, rapid technological change, and a strong focus on customer needs and concerns
- Career path comparison: The Product Marketing Manager role can serve as a stepping stone to senior marketing roles, while the Product Manager role can lead to director or VP-level product management positions
ASSUMPTION: Understanding the differences between related roles and the specific context of the cybersecurity industry can help applicants tailor their application and interview responses to better fit this role.
📝 Sample Projects
- Developing a go-to-market strategy for a new cloud security product, including positioning, messaging, and launch plan
- Conducting a competitive analysis and creating a battle card to help the sales team differentiate Fortra’s products
- Creating a series of customer-facing content pieces, such as blog posts, whitepapers, and webinars, to educate target audiences about Fortra’s solutions
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager might undertake, but the specific projects will vary depending on the company’s priorities and the individual’s strengths.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does Fortra support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fortra measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company’s approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing campaigns
- Showcase your ability to work collaboratively and adapt to a dynamic environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
