Sr. Director, Product Marketing - Security

📌 Core Information

🔹 Job Title: Sr. Director, Product Marketing - Security

🔹 Company: Elastic

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies for Elastic Security solutions
• Driving product marketing initiatives and sales enablement
• Leading a team in launching new security solutions and enhancing market position
• Collaborating across different functions including marketing, engineering, and sales

ASSUMPTION: It is assumed that the focus on Elastic Security solutions, particularly in SIEM, Endpoint, and Cloud security, requires the candidate to have an in-depth understanding of security technologies and market dynamics.

📋 Key Responsibilities

✅ Define and execute a go-to-market plan for the Elastic Security solution with measurable KPIs

✅ Be the expert on target personas and market segments

✅ Articulate Elastic’s positioning versus competitors

✅ Provide thought leadership in security market trends and competing solutions

✅ Lead strategy for community engagement, events, and analyst relations

✅ Create and present compelling content for various platforms

✅ Represent Elastic at conferences and press engagements

✅ Lead and develop a growing team in the Elastic Security product marketing domain

ASSUMPTION: The role requires significant leadership experience to manage a growing team and necessitates frequent travel for conferences and events.

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years in product marketing or related fields

Required Skills:

• Proficiency in GTM strategy development
• Experience in crafting messaging and positioning
• Strong communication and collaborative skills
• Deep technical understanding of security solutions

Preferred Skills:

• Familiarity with Elastic technology
• Practitioner experience in security

ASSUMPTION: This role requires a mix of deep technical knowledge and strong strategic marketing skills, suggesting a preference for candidates with experience in both high-level strategic planning and technical product knowledge.

💰 Compensation & Benefits

Salary Range: $212,100 to $335,600 USD (Typical); $254,900 to $403,200 USD in select locations

Benefits:

• Eligibility for Elastic's stock program
• Company-matched 401k up to 6% of eligible earnings
• Comprehensive health coverage

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: Despite being marked as an on-site role, the remote option suggests flexibility in work arrangements. The generous salary range indicates competitive compensation that aligns with senior-level industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

• Global leader in enabling real-time data search and AI integration
• Offers comprehensive solutions in search, observability, and security
• Serves over 50% of Fortune 500 companies with innovative technology

Company Specialties:

• Big Data
• Open Source Development
• Cloud and Security Solutions

Company Website: http://www.elastic.co

ASSUMPTION: The company's specialization in diverse technological areas indicates numerous opportunities for professional growth and innovation, appealing to potential applicants with an interest in cutting-edge technologies.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Reports directly to higher-level executives, likely the VP of Product Marketing or CMO

Work Arrangement: Combination of on-site presence and remote flexibility

Growth Opportunities:

• Leading a dedicated product marketing team
• Influencing company-wide marketing strategies
• Opportunities for professional development in leadership and security

ASSUMPTION: The role offers significant influence and opportunities for impact, ideal for a leader looking to shape strategic directions in a fast-paced environment.

🌍 Location & Work Environment

Office Type: Corporate offices with modern amenities

Office Location(s): San Francisco, California (headquarters) with multiple global offices

Geographic Context:

• High-tech, innovative business environment
• Opportunities to interact with diverse teams across multiple global regions
• Access to various cultural and recreational amenities

Work Schedule: Flexible with a standard 40-hour work week, supporting work-life balance

ASSUMPTION: Even though the role is on-site, the company likely supports hybrid work models given the industry trend and job nature, promoting work-life integration.

💼 Interview & Application Insights

Typical Process:

• Initial phone screening with HR
• Technical and strategic assessment with Product Marketing team
• Final interview with senior leadership

Key Assessment Areas:

• GTM strategy expertise
• Leadership and team management skills
• Technical understanding of security products

Application Tips:

• Highlight previous experiences in security solution marketing
• Demonstrate knowledge of Elastic’s technology and market trends
• Emphasize leadership and collaborative achievements

ATS Keywords: Product Marketing, Go-To-Market Strategy, Security Solutions, Sales Enablement, Competitive Analysis

ASSUMPTION: The selection process values a balance of strategic acumen, technical expertise, and leadership ability, underlining the need for a holistic approach in preparation.

🛠️ Tools & Technologies

• Elastic Security Suite
• SIEM (Security Information and Event Management)
• Cloud Security Tools

ASSUMPTION: Candidates well-versed in security solutions, particularly those familiar with Elastic’s suite, will have an advantageous position given the technical requirements mentioned.

👔 Cultural Fit Considerations

Company Values:

• Innovation in data solutions
• Diversity and inclusion
• Commitment to employee well-being

Work Style:

• Collaborative and cross-functional
• Agile with a focus on innovation
• Customer-centric with a strategic outlook

Self-Assessment Questions:

• How do you approach developing and leading GTM strategies in a fast-paced environment?
• What is your experience in managing a distributed team effectively?
• How do you handle product positioning against strong competitors?

ASSUMPTION: The ideal candidate should value a dynamic work environment, be ready to lead innovative strategies, and have a strong alignment with company values of diversity and technological advancement.

⚠️ Potential Challenges

• Navigating complex security technology landscapes
• Leading in a fast-paced, competitive market domain
• Balancing strategic leadership with detailed technical knowledge
• Maintaining up-to-date knowledge of constantly evolving security threats and technologies

ASSUMPTION: The candidate will face challenges related to both the complexity and rapid changes typical to the cybersecurity domain, necessitating constant learning and adaptation.

📈 Similar Roles Comparison

• Similar roles may require extensive public speaking at industry events
• Comparable positions often focus on specific security segments (e.g., Cloud vs. Endpoint)
• Roles in other companies might not offer the same flexibility in work arrangements

ASSUMPTION: This position provides a broader scope with the advantage of flexibility and influence across multiple security segments, unlike more segmented roles in other companies.

📝 Sample Projects

• Development of a comprehensive GTM plan for Elastic Security products
• Participation in high-profile security conferences to represent Elastic
• Integration of advanced AI capabilities with security offerings

ASSUMPTION: Projects will likely focus on the intersection of AI and cybersecurity, reflecting both the innovation-driven and security-focused nature of the role.

❓ Key Questions to Ask During Interview

• What metrics are most important for tracking the success of GTM strategies here?
• How does the company support continuous learning and staying ahead of security trends?
• What is the team culture like for the product marketing department?
• How does Elastic differentiate its security offerings from competitors?
• What are the primary challenges facing Elastic Security that this role should address?

ASSUMPTION: Questions should focus on understanding the strategic vision, team dynamics, and the unique market position of Elastic's security products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Update your resume to include relevant security marketing experiences
• Prepare a presentation example from previous GTM strategies
• Research Elastic's current security offerings and competitive landscape
• Reach out to potential colleagues for informational insights about team dynamics

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.