📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: McAfee
🔹 Location: Frisco, Texas, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Frisco, TX or San Jose, CA) 1-6 days a month
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategy and execution for McAfee's core cybersecurity protections
- Championing the voice of the customer and driving awareness, acquisition, and retention
- Collaborating cross-functionally with product, sales, marketing, and creative teams
- Influencing business strategy through customer impact and new market opportunities
ASSUMPTION: This role requires a strong understanding of cybersecurity and consumer protection technologies, as well as proven experience in product marketing and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead go-to-market planning and execution for core cybersecurity protections
✅ Champion the voice of the customer and translate insights into actionable marketing requirements
✅ Track and interpret market trends, threats, and opportunities through competitive analysis
✅ Collaborate with cross-functional teams to craft compelling narratives, differentiated messaging, and seamless customer experiences
✅ Drive go-to-market strategy and execution for new product launches and lifecycle campaigns
✅ Influence business strategy by articulating customer impact and spotting new market opportunities
ASSUMPTION: This role requires strong analytical thinking, financial acumen, and the ability to navigate ambiguity in a fast-moving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing experience, preferably in cybersecurity, SaaS, or consumer protection technologies
Required Skills:
- Proven track record of launching new products or major enhancements
- Strong storytelling and strategic planning abilities
- Deep experience in cross-functional collaboration
- Sharp analytical thinking and financial acumen
- Skilled in developing marketing assets such as white papers, datasheets, sales enablement content, videos, etc.
- Comfortable navigating ambiguity and leading through change
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems, as well as fluency in additional languages, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the cybersecurity industry)
Benefits:
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental, and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work 1-6 days a month
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the cybersecurity industry. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: McAfee operates in the competitive computer and network security industry, focusing on consumer protection and cybersecurity solutions.
Company Size: McAfee is a large organization with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.
Founded: McAfee was founded in 1987 and has since grown to become a global leader in cybersecurity, now a wholly-owned subsidiary of Intel Corporation.
Company Description:
- McAfee is a leader in personal security for consumers, focused on protecting people, not just devices.
- The company's consumer solutions adapt to users' needs in an always-online world, empowering them to live securely.
- McAfee offers integrated, intuitive solutions that protect families and communities from online threats and scams.
Company Specialties:
- Consumer cybersecurity
- Identity theft protection
- Online threat detection and prevention
Company Website: www.mcafee.com
ASSUMPTION: McAfee's focus on consumer protection and its size provide opportunities for applicants to work on high-impact projects and contribute to the company's mission to protect millions of people from online threats.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring significant experience in product marketing and cross-functional collaboration.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing and works closely with cross-functional teams, including product management, sales, marketing, and creative teams.
Work Arrangement: This is a hybrid role, requiring on-site presence 1-6 days a month, with the rest of the time working remotely from either Frisco, TX or San Jose, CA.
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or other senior roles within the marketing department
- Expansion into other areas of the business, such as product management or sales
- Opportunities to work on high-impact projects and influence business strategy
ASSUMPTION: Given McAfee's size and focus on growth, there are ample opportunities for career advancement and development within the company.
🌍 Location & Work Environment
Office Type: McAfee's Frisco, TX office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Frisco, TX (primary) and San Jose, CA (secondary)
Geographic Context:
- Frisco, TX is part of the Dallas-Fort Worth metro area, offering a mix of urban and suburban living with a relatively low cost of living compared to other major US cities.
- The area is home to a diverse range of industries, including technology, healthcare, and retail.
- Frisco has a humid subtropical climate, with hot summers and mild winters.
Work Schedule: Full-time, with flexible remote work options 1-6 days a month
ASSUMPTION: The Frisco, TX office provides a modern, collaborative work environment that supports productivity and innovation, while the hybrid work arrangement offers flexibility for employees to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Product marketing experience and achievements
- Cross-functional collaboration and leadership skills
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with McAfee's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
- Be prepared to discuss your competitive analysis skills and how you've used them to inform product positioning and future investments in previous roles.
- Demonstrate your ability to navigate ambiguity and lead through change in a fast-moving environment.
ATS Keywords: Product Marketing, Cybersecurity, SaaS, Consumer Protection, Cross-Functional Collaboration, Analytical Thinking, Financial Acumen, Storytelling, Strategic Planning, Market Analysis, Customer Experience, Product Launch, Messaging, Customer Insights, Lifecycle Campaigns, Competitive Analysis
ASSUMPTION: The interview process for this role will focus on assessing the applicant's product marketing experience, cross-functional collaboration skills, and cultural fit with McAfee's values and work environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Project management tools (e.g., Asana, Jira, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
ASSUMPTION: Proficiency in marketing automation tools and CRM systems is required for this role, while experience with project management and data analysis tools would be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Protect what matters
- Act with integrity
- Innovate and adapt
- Work together
- Embrace diversity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused
Self-Assessment Questions:
- Do you have a proven track record of launching new products or major enhancements in a fast-moving environment?
- Are you comfortable navigating ambiguity and leading through change?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you passionate about protecting people from online threats and scams?
ASSUMPTION: McAfee values employees who are collaborative, data-driven, adaptable, customer-focused, and passionate about their mission to protect people from online threats and scams.
⚠️ Potential Challenges
- The competitive nature of the cybersecurity industry may require frequent updates to product positioning and messaging.
- The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills.
- The hybrid work arrangement may present challenges in maintaining work-life balance.
- The role may require occasional travel to McAfee's headquarters in Santa Clara, CA or other offices.
ASSUMPTION: Applicants should be prepared to work in a fast-paced, collaborative environment and be comfortable with the challenges that come with working in a competitive industry.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles in the cybersecurity industry, this role may have a stronger focus on consumer protection and identity theft prevention.
- McAfee's size and global presence may offer more opportunities for career growth and development compared to smaller organizations.
- This role may have a more significant impact on business strategy and customer experience compared to similar roles in other industries.
ASSUMPTION: Applicants should consider the unique aspects of this role compared to similar positions in other companies and industries, such as the focus on consumer protection and the potential for greater impact on business strategy.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new identity theft protection service
- Conducting competitive analysis and market research to inform product positioning and messaging for a new cybersecurity solution
- Collaborating with cross-functional teams to create marketing assets, such as white papers, datasheets, and sales enablement content, to support a product launch
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of initiatives they may work on in this role, but the specific projects may vary based on the company's priorities and the product marketing manager's areas of focus.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for a new product or enhancement at McAfee?
- How does the product marketing team collaborate with other departments, such as product management and sales, to ensure consistent messaging and customer experience?
- What are the most significant challenges facing the cybersecurity industry, and how does McAfee differentiate itself from competitors?
- How does McAfee support the professional development and growth of its employees, particularly in the marketing department?
- What is the expected work-life balance for this hybrid role, and how is it supported by the company?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for professional growth and development. Applicants should tailor these questions to their specific interests and concerns about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, with a focus on your competitive analysis skills and ability to navigate ambiguity and lead through change.
- Prepare for interviews by researching McAfee's products, competitors, and industry trends, as well as brushing up on your data analysis and storytelling skills.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
