📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Revalize
🔹 Location: Remote, Germany
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy, positioning, and promotion for Revalize's e-commerce and complex engineering products
- Conducting market research and analysis to understand customer needs and trends
- Developing and executing go-to-market strategies and product launches
- Optimizing the e-store for a seamless user experience and increased conversions
- Collaborating cross-functionally with product, design, and sales teams to ensure alignment on campaign timelines and messaging
ASSUMPTION: This role requires a strong understanding of both manufacturing software and e-commerce workflows, as well as the ability to work effectively in a remote environment.
📋 Key Responsibilities
✅ Conduct market research to understand customer needs, trends, and competitor activity
✅ Analyze data from the e-store, customer feedback, and industry trends to identify growth opportunities
✅ Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products
✅ Plan and execute product launches for new features or offerings in the e-store
✅ Work with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans
✅ Collaborate with web development and design teams to ensure a seamless user experience in the e-store
✅ Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions
✅ Monitor sales data and identify areas for improvement in the marketing funnel
✅ Track and report on the success of product marketing initiatives, providing insights into what's working and areas for improvement
✅ Develop and manage the product marketing budget for the e-store, ensuring resources are allocated effectively to maximize ROI
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in manufacturing or engineering software, particularly with SaaS solutions
Required Skills:
- Proven experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
- Strong communication skills, with the ability to define product value propositions, differentiators, and key messaging to target audiences
- Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies
- Understanding of the online buying journey and how best to drive demand and conversion
- Ability to execute at scale and at pace in a complex, fast-moving business
- Demonstrated ability to work effectively in a remote environment
Preferred Skills:
- Experience with e-commerce platforms and marketing automation tools
- Fluency in German
ASSUMPTION: While not explicitly stated, proficiency in using marketing analytics tools and a strong understanding of SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Product Marketing Manager with 3-5 years of experience in Germany)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and holiday policy
- Flexible work arrangements
- Employee development and training opportunities
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on providing solutions for manufacturing businesses
Company Size: 501-1,000 employees (as of 2025)
Founded: 2021
Company Description:
- Revalize empowers manufacturing businesses to better design, model, develop, and sell, driving greater outcomes across the entire value chain
- Offers a portfolio of industry-leading CPQ, PLM, and design solutions, providing a more efficient route from idea to cash
- Serves more than 15,000 customers across the globe
Company Specialties:
- Software Development
- Database Management
- Revenue Operations
- Commercial Operations
- Process Automation
- Enterprise Product Configurator Software
- E-Catalog Software
- CPQ (Configure, Price, Quote)
- Salesforce Integration
- Oracle Integration
- NetSuite Integration
- SAP Integration
Company Website: www.revalizesoftware.com
ASSUMPTION: Revalize is a growing company with a strong focus on providing innovative solutions for the manufacturing industry. As such, this role offers the opportunity to work on cutting-edge products and contribute to the company's continued success.
📊 Role Analysis
Career Level: Mid-level, with the opportunity for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, design, and sales
Work Arrangement: Remote OK, with flexible working hours and the option to work from home or in one of the company's global offices
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a senior-level role within the marketing department
- Opportunity to work on high-impact projects and contribute to the company's overall success
- Access to employee development and training opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to work on a diverse range of products and contribute to the company's continued growth and success in the manufacturing software industry.
🌍 Location & Work Environment
Office Type: Remote-first, with global offices in Jacksonville, Florida (USA), Recklinghausen, Karlsruhe, Bratislava, Eindhoven, Härkingen, Harlow, and Bochum
Office Location(s): See "Company Locations" section above
Geographic Context:
- Germany is a major market for Revalize, with a strong focus on providing solutions for manufacturing businesses in the region
- The company's global presence allows for collaboration with teams and customers across different time zones
- The remote work arrangement offers flexibility and the opportunity to work from anywhere with a stable internet connection
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely
ASSUMPTION: The remote work arrangement requires strong self-motivation, time management skills, and the ability to work effectively in a distributed team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment (30-minute online assessment)
- Behavioral and situational interview with the hiring manager
- Final interview with the Head of Marketing
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Marketing and product knowledge
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment by brushing up on your market research, data analysis, and marketing campaign planning skills
- Research Revalize's products and industry to demonstrate your enthusiasm and understanding of the company's mission
ATS Keywords: Product Marketing, Market Research, E-commerce, Go-to-Market Strategy, SEO, PPC, Content Marketing, Sales Optimization, Data Analysis, Customer Experience, Budget Management, Communication, Collaboration, A/B Testing, Customer Segmentation, Performance Reporting
ASSUMPTION: Revalize uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- E-commerce platforms (e.g., Shopify, Magento, or BigCommerce)
- SEO and PPC tools (e.g., Google Analytics, SEMrush, or Ahrefs)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Proficiency in using these tools and technologies is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Results-driven and focused on achieving measurable outcomes
- Adaptable and able to thrive in a fast-paced, dynamic environment
- Strong communicator and able to work effectively with cross-functional teams
Self-Assessment Questions:
- Do you have a proven track record of driving product awareness and adoption through effective go-to-market strategies and marketing campaigns?
- Are you comfortable conducting market research and analyzing data to inform product positioning and strategies?
- Can you work effectively in a remote environment and collaborate with teams across different time zones?
ASSUMPTION: Revalize values candidates who are passionate about their work, committed to delivering results, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working effectively in a remote environment and collaborating with teams across different time zones
- Keeping up with the fast-paced, dynamic nature of the manufacturing software industry
- Balancing the need for data-driven decision-making with the ability to execute quickly and adapt to changing circumstances
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position places a greater emphasis on e-commerce optimization and driving traffic and conversions through targeted marketing campaigns
- Revalize's focus on the manufacturing industry sets this role apart from similar positions in other industries
- This role offers the opportunity to work on a diverse range of products and contribute to the company's overall success, providing a unique career growth path within the marketing department
ASSUMPTION: This role offers a unique blend of product marketing, e-commerce optimization, and market research responsibilities, making it an attractive opportunity for candidates with a strong background in manufacturing software or related industries.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify growth opportunities for Revalize's e-commerce platform
- Developing and executing a go-to-market strategy for a new product launch, including integrated marketing campaigns and optimized product listings
- Analyzing customer feedback and industry trends to inform product positioning and messaging, resulting in increased conversions and customer satisfaction
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on Revalize's continued success in the manufacturing software industry.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the e-commerce platform and how this role contributes to that strategy?
- How does Revalize support the professional development and growth of its employees, particularly within the marketing department?
- Can you provide an example of a successful product launch campaign and the role that product marketing played in its success?
- How does Revalize measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Revalize's company culture, marketing strategies, and approach to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment by brushing up on your market research, data analysis, and marketing campaign planning skills
- Research Revalize's products and industry to demonstrate your enthusiasm and understanding of the company's mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
