📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: VONQ
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Human Resources Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the success of recruitment technology solutions through effective marketing strategies
- Focusing on partner enablement and user adoption, particularly for HAPI partners
- Cross-functional collaboration with product, sales, and marketing teams
- Developing and executing go-to-market strategies for new product launches and feature updates
- Creating compelling product positioning, value propositions, and messaging
ASSUMPTION: This role requires a strong understanding of the recruitment industry and the ability to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Partner Enablement: Design and execute partner enablement programs, including training materials, sales collateral, and go-to-market strategies to equip partners with the knowledge and tools they need to successfully promote and sell our products.
✅ Product Launches: Lead go-to-market strategies for new product launches and feature updates, ensuring successful launch execution and alignment across all channels.
✅ Product Positioning & Messaging: Develop compelling product positioning, value propositions, and messaging that clearly communicates how our solutions address customer pain points and differentiate us from competitors.
✅ Sales Support & Collateral Creation: Collaborate with the sales team to create and deliver sales support materials such as product presentations, white papers, case studies, and demos to drive engagement with prospects and customers.
✅ Performance Tracking & Reporting: Monitor the success of product marketing efforts by tracking key performance indicators (KPIs) and reporting on product adoption, partner success, and overall campaign performance.
✅ Content Creation & Thought Leadership: Develop content for various channels, including blog posts, webinars, and white papers that highlight industry trends, product innovations, and our unique value proposition. Position the company as a thought leader in recruitment technology.
✅ Competitive Analysis: Stay up to date with competitors in the recruitment technology space and perform regular competitive analyses. Use findings to inform product development, marketing tactics, and partner strategies.
✅ Cross-functional Collaboration: Work closely with product management, sales, and marketing teams to ensure alignment on product strategy, messaging, and campaign execution. Provide insights and support to drive both product adoption and revenue growth.
ASSUMPTION: This role requires strong project management skills and the ability to work effectively in a fast-paced, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of experience in product marketing, preferably within the SaaS or recruitment technology space.
Required Skills:
- Strong understanding of the recruitment industry and the needs of HR professionals and hiring teams
- Experience with partner enablement, B2B marketing, and sales enablement strategies
- Excellent written and verbal communication skills with a talent for crafting clear, concise, and compelling messaging
- Strong project management skills and ability to work cross-functionally in a fast-paced environment
- Ability to analyze market data, identify trends, and apply insights to product and marketing strategies
- Familiarity with marketing tools and analytics platforms (e.g., HubSpot, Google Analytics, etc.)
- Proficiency in English; additional European languages are a plus
Preferred Skills:
- Experience with HAPI partners or similar recruitment technology platforms
- Knowledge of the Dutch recruitment market
ASSUMPTION: Candidates with experience in the recruitment industry and familiarity with recruitment technology platforms will be at an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on industry standards for a Product Marketing Manager with 3-5 years of experience in the Netherlands)
Benefits:
- Competitive paycheck and benefits package
- Opportunity to work with a cutting-edge product in the recruitment technology space
- Full equipment stack including Macbook (private usage included)
- Fun, professional, and passionate colleagues
- Collaborative and innovative company culture
- Career development and growth opportunities within an expanding global organization
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home occasionally
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the Netherlands. The actual salary may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services, specifically recruitment technology and online recruitment marketing
Company Size: 51-200 employees, which means a mid-sized company with a well-established team and resources but also room for growth and innovation
Founded: 2006, with over 15 years of experience in the recruitment technology industry
Company Description:
- VONQ transforms recruitment advertising for enterprises and staffing agencies by leveraging AI-driven technology, deep ATS integrations, and expertise to deliver high-quality candidates to the shortlist while elevating employer brands
- Today, more than 1,000 leading companies and staffing agencies use VONQ daily to strengthen their employer brand, post job ads quickly and easily, and reach the right talent
- The company has a global media channels network and backs its solutions with reliable automation, data-driven recommendations, recruitment marketing expertise, programmatic advertising, and meaningful reporting
Company Specialties:
- Online Recruitment Marketing
- Employer branding campaigns
- Graduate recruitment
- Job Distribution
- Job Posting
- Target Group Campaigns
- Job Marketing
- Volume Recruitment
- International Job Marketing
Company Website: https://www.vonq.com
ASSUMPTION: VONQ is a well-established company in the recruitment technology industry, with a strong focus on innovation and growth. The company's size and experience make it an attractive option for candidates looking to join a mid-sized company with a global presence.
📊 Role Analysis
Career Level: Mid-level, with the opportunity for growth and career advancement within the company
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with product, sales, and marketing teams
Work Arrangement: Full-time, on-site position with the option for occasional remote work
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the company
- Opportunities to work on international projects and expand knowledge of global recruitment markets
- Chance to contribute to the company's growth and expansion, potentially leading to increased responsibilities and career advancement
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in the recruitment technology industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Rotterdam, with additional offices in London, Düsseldorf, and Groningen
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands and a major economic hub, with a vibrant culture and strong international connections
- The city is known for its innovative and entrepreneurial spirit, making it an ideal location for a recruitment technology company
- The office is located in the heart of the city, close to public transportation and amenities
Work Schedule: Monday to Friday, with flexible working hours and the option to work from home occasionally
ASSUMPTION: The location and work environment at VONQ offer a modern, collaborative, and innovative setting for employees, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website
- Phone or video screening with the HR department
- In-depth interview with the hiring manager (CMO) and a member of the marketing team
- Final interview with the CEO or another senior member of the executive team
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of the recruitment industry and the needs of HR professionals and hiring teams
- Candidates' ability to craft clear, concise, and compelling messaging
- Candidates' project management skills and ability to work cross-functionally in a fast-paced environment
- Candidates' cultural fit with the company's values and work environment
Application Tips:
- Highlight relevant experience in the recruitment industry and familiarity with recruitment technology platforms
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications for this role
- Prepare for the interview by researching the company, its products, and the recruitment technology industry
ATS Keywords: Product Marketing, Partner Enablement, B2B Marketing, Sales Enablement, Recruitment Industry, Recruitment Technology, Cross-functional Collaboration, Marketing Tools, Analytics Platforms, HAPI Partners
ASSUMPTION: The application process at VONQ is designed to assess candidates' skills, experience, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of the recruitment industry and the ability to work effectively in a fast-paced, cross-functional environment.
🛠️ Tools & Technologies
- HubSpot (marketing automation and CRM platform)
- Google Analytics (web analytics service)
- Microsoft Office Suite (productivity tools)
- Slack (team communication platform)
- Asana (project management tool)
ASSUMPTION: The tools and technologies used at VONQ are industry-standard and designed to streamline workflows and improve collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation: VONQ encourages creativity, continuous learning, and a growth mindset
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
- Customer-centricity: VONQ prioritizes the needs and satisfaction of its customers, ensuring that its products and services meet their expectations
Work Style:
- Agile: The company embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement
- Data-driven: VONQ uses data and analytics to inform decision-making and drive business growth
- Results-oriented: The company values outcomes and measurable results, with a focus on achieving goals and exceeding expectations
Self-Assessment Questions:
- Do you have a strong understanding of the recruitment industry and the needs of HR professionals and hiring teams?
- Are you comfortable working in a fast-paced, cross-functional environment and collaborating with various teams to achieve common goals?
- Do you have excellent written and verbal communication skills, with a talent for crafting clear, concise, and compelling messaging?
ASSUMPTION: VONQ values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Managing multiple projects and stakeholders simultaneously, requiring strong project management skills and the ability to prioritize effectively
- Keeping up with industry trends and developments in the recruitment technology space, requiring continuous learning and adaptation
- Balancing the needs and expectations of internal teams, external partners, and customers, requiring strong communication and negotiation skills
ASSUMPTION: The role of Product Marketing Manager at VONQ presents unique challenges and opportunities for growth and development in the recruitment technology industry.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the recruitment technology industry, this position places a stronger emphasis on partner enablement and user adoption, particularly for HAPI partners
- VONQ's focus on innovation, collaboration, and customer-centricity sets it apart from other companies in the industry, offering a unique work environment and culture
- Career progression in this role may involve moving into senior marketing roles or management positions within the company, rather than transitioning to a different industry or function
ASSUMPTION: This role offers a unique blend of product marketing, partner enablement, and cross-functional collaboration, with a strong focus on driving the success of recruitment technology solutions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including creating marketing materials, coordinating launch events, and measuring launch success
- Conducting a competitive analysis of the recruitment technology industry, identifying trends, and developing recommendations for product development and marketing strategies
- Creating a comprehensive partner enablement program for HAPI partners, including training materials, sales collateral, and go-to-market strategies to drive user adoption and revenue growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Product Marketing Manager at VONQ, requiring a diverse skill set and the ability to work effectively in a fast-paced, cross-functional environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the marketing team collaborate with product and sales teams to ensure alignment on product strategy, messaging, and campaign execution?
- What are the key challenges facing the recruitment technology industry, and how does VONQ differentiate itself from competitors?
- What opportunities are there for career growth and development within the company, particularly for someone in this role?
- How does VONQ support work-life balance and employee well-being, particularly for employees in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://kopilot.vonq.com/candidate/job/271/apply/
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for the interview by researching the company, its products, and the recruitment technology industry
- If selected for the final interview, be prepared to present a portfolio of your work or examples of your accomplishments in the field
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
