📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Tulip Interfaces
🔹 Location: Somerville, MA
🔹 Job Type: Hybrid (In-office 3+ days/week)
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 4-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Defining and refining product positioning and messaging
- Developing go-to-market content for sales and customer success
- Leading product launches and coordinating cross-functional teams
- Analyzing market trends and competitive intelligence to inform strategy
ASSUMPTION: This role requires a strong background in B2B product marketing, preferably in cloud/SaaS for manufacturing or life sciences, to effectively navigate the complex, technical aspects of the products and market.
📋 Key Responsibilities
✅ Define and refine product positioning and messaging that differentiates our solutions and articulates clear business value
✅ Develop a wide range of go-to-market content (blogs, webinars, videos, landing pages, case studies) to support sales, demand generation, and customer success
✅ Lead product launches by partnering with Product, Sales, and Marketing to execute coordinated, high-impact go-to-market campaigns
✅ Analyze market trends, customer feedback, and competitive intelligence to surface key product opportunities and inform strategic choices
✅ Equip sales and customer teams with targeted enablement assets that address buyer pain points, product features, and value propositions
✅ Drive the creation of use case narratives and customer stories to showcase the tangible impact of our solutions
✅ Continuously monitor shifts in the market landscape and adjust messaging as business needs evolve
✅ Advocate for a customer-centric approach within the organization, ensuring product marketing reflects real-world problems and outcomes
✅ Contribute to internal knowledge sharing to keep teams informed and aligned on positioning and product strategy
ASSUMPTION: The role may require occasional travel to attend industry events, customer meetings, or team-building activities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-5 years of experience in B2B product, solutions, or technical marketing, with a strong preference for backgrounds in cloud/SaaS products for fast-scaling businesses focused on manufacturing or life sciences industries
Required Skills:
- Proven ability to distill complex technical concepts into clear, persuasive narratives for diverse audiences and executive stakeholders
- Strong program management skills with a track record of leading cross-functional product launches or go-to-market initiatives to completion
- Analytical thinker—comfortable interpreting market intelligence, customer data, and product usage insights to shape effective messaging and strategy
- Exceptional storyteller—adept at building compelling narratives from both qualitative and quantitative sources
- Experience developing messaging and go-to-market content that positions products as solutions for evolving customer needs and business resiliency
- Agile and solutions-oriented—able to prioritize and adapt quickly in a dynamic, fast-paced environment
- Collaborative communicator—skilled at working across teams and driving alignment
Preferred Skills:
- Familiarity with AI and digital technology trends in marketing
- Experience in regulated, technical, or industrial sectors
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the need to communicate effectively with diverse stakeholders.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Company Equity
- Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
- Flexible work schedule and unlimited vacation policy
- Fitness subsidies
Working Hours: Full-time (40 hours/week) with flexible scheduling and unlimited vacation policy
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as individual qualifications, skills, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Frontline Operations Platform for manufacturing and other industries
Company Size: 201-500 employees (Mid-size company, offering opportunities for growth and collaboration)
Founded: 2012 (Over a decade of experience in the industry)
Company Description:
- Tulip, the Frontline Operations Platform, empowers the world’s leading manufacturers to improve the productivity of their teams, the quality of their output, and the efficiency of their operations
- Companies use Tulip’s platform to digitally transform their facilities, gain real-time visibility into people, machines, and processes, and solve pressing challenges in manufacturing
- Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary, and has been recognized as a World Economic Forum Global Innovator and a Top Workplace USA
Company Specialties:
- Industrial IoT Integration
- Manufacturing Execution Systems
- Lean Manufacturing
- Continuous Improvement
Company Website: tulip.co
ASSUMPTION: Tulip's focus on frontline operations and manufacturing makes it an attractive option for candidates interested in working at the intersection of technology and industry.
📊 Role Analysis
Career Level: Mid-level (Requires 4-5 years of experience, offers opportunities for growth and leadership)
Reporting Structure: This role will work closely with Product, Sales, and Marketing teams, potentially reporting to the VP of Marketing or a similar role
Work Arrangement: Hybrid (In-office 3+ days/week, with flexible scheduling and unlimited vacation policy)
Growth Opportunities:
- Potential to advance to senior roles within the Marketing department or take on broader responsibilities as the company grows
- Opportunities to work on diverse projects and gain experience in various aspects of product marketing
- Chance to contribute to the company's overall strategy and have a significant impact on its success
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work preferences and needs.
🌍 Location & Work Environment
Office Type: Hybrid (In-office 3+ days/week, with flexible scheduling)
Office Location(s): Somerville, MA (Headquarters), Munich, Germany, and Budapest, Hungary
Geographic Context:
- Somerville, MA is a diverse, urban area with a vibrant arts scene and easy access to Boston
- Munich, Germany is a major international city with a strong economy and rich cultural heritage
- Budapest, Hungary is a historic city with a mix of traditional and modern architecture, offering a lower cost of living compared to other European capitals
Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited vacation policy
ASSUMPTION: The office locations provide opportunities for candidates to work in different cultural environments and gain international experience.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR
- In-depth interview with the marketing team to discuss product marketing strategies and case studies
- Final interview with the VP of Marketing or a similar role to discuss career growth and company fit
Key Assessment Areas:
- Product marketing strategy and messaging development
- Go-to-market content creation and campaign execution
- Cross-functional team collaboration and project management
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, with a focus on cloud/SaaS products for manufacturing or life sciences industries
- Prepare case studies or examples of your past product marketing successes to discuss during the interview
- Research Tulip's products and market position to demonstrate your understanding of the role and company
ATS Keywords: Product Marketing, B2B Marketing, Technical Marketing, Program Management, Analytical Thinking, Storytelling, Messaging Development, Go-to-market Strategy, Customer-centric Approach, Collaboration, Agility, Digital Technology Trends, Regulated Sectors, Industrial Sectors
ASSUMPTION: The interview process will focus on assessing the candidate's ability to develop effective product marketing strategies, create engaging content, and collaborate with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role within the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Tulip prioritizes understanding and addressing the needs of its customers
- Innovative: Tulip encourages creativity and continuous improvement
- Collaborative: Tulip fosters a team-oriented work environment
Work Style:
- Agile: Tulip values adaptability and flexibility in the face of changing market conditions and customer needs
- Data-driven: Tulip uses data and analytics to inform decision-making and strategy
- Customer-focused: Tulip prioritizes understanding and addressing the needs of its customers
Self-Assessment Questions:
- Do I have a proven track record of creating clear, persuasive narratives from complex technical concepts?
- Am I comfortable working in a dynamic, fast-paced environment and adapting quickly to changing priorities?
- Do I thrive in a collaborative, team-oriented work environment and enjoy driving alignment across teams?
ASSUMPTION: Tulip's culture values innovation, collaboration, and customer-centricity, making it an attractive option for candidates who thrive in dynamic, team-oriented environments and enjoy working with complex, technical products.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, customer meetings, or team-building activities
- The hybrid work arrangement may present challenges for candidates who prefer fully remote or fully on-site work environments
- The role may involve working with complex, technical products and market trends, requiring a strong background in B2B product marketing
- The company's focus on frontline operations and manufacturing may present unique challenges and opportunities compared to other software development roles
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, collaboration, and impact within a dynamic, innovative company.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on B2B cloud/SaaS products for manufacturing or life sciences industries, requiring a strong understanding of complex, technical products and market trends
- Tulip's focus on frontline operations and manufacturing sets it apart from other software development companies, offering unique opportunities and challenges
- Career paths within Tulip may differ from those in other companies, with opportunities for growth and leadership tailored to the company's specific needs and culture
ASSUMPTION: The unique aspects of Tulip's focus and culture make it an attractive option for candidates interested in working at the intersection of technology and industry, with opportunities for growth and impact.
📝 Sample Projects
- Developing a go-to-market content strategy for a new product launch, including blogs, webinars, videos, and landing pages
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating customer success stories and use case narratives to showcase the tangible impact of Tulip's solutions
ASSUMPTION: The specific projects assigned to the product marketing manager may vary depending on the company's product portfolio, market position, and customer needs.
❓ Key Questions to Ask During Interview
- Can you describe the product marketing strategy for one of Tulip's recent product launches, and how it contributed to the company's success?
- How does the marketing team collaborate with other departments, such as Product and Sales, to ensure alignment on positioning and messaging?
- What opportunities are there for growth and advancement within the marketing department or the company as a whole?
- How does Tulip support its employees' professional development and career growth?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional well-being?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and company, and provides valuable information about the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, with a focus on cloud/SaaS products for manufacturing or life sciences industries
- Prepare case studies or examples of your past product marketing successes to discuss during the interview
- Research Tulip's products and market position to demonstrate your understanding of the role and company
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
