Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Motion

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new features and products
• Driving product-led and sales-led conversions through compelling content
• Collaborating with a marketing team that embraces experimentation and new ideas
• Owning Motion's entire PMM direction and creative reign over product narratives and positioning

ASSUMPTION: This role requires a high level of ownership, creativity, and strategic thinking. The ideal candidate will be comfortable working with ambiguity and making data-driven decisions.

📋 Key Responsibilities

✅ Own and execute go-to-market strategies for new features and products, specifically AI employees

✅ Develop and ship content that leads to product-led and sales-led conversions

✅ Collaborate with the marketing/GTM team to embrace experimentation and new ideas

✅ Own and direct Motion's entire PMM direction, including life cycle marketing, SEO/GEO initiatives, sales enablement, and content marketing

ASSUMPTION: This role requires a strong business sense and the ability to balance speed and quality in project execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in product marketing, with a proven track record of driving successful go-to-market strategies

Required Skills:

• Expertise in go-to-market strategy, lifecycle marketing, SEO, sales enablement, and content marketing
• Strong attention to detail and operational excellence
• Excellent communication and copywriting skills
• Ability to understand and represent customer needs
• Ambition and a desire to prove oneself in a challenging role

Preferred Skills:

• Experience with AI or software products
• Familiarity with project management software
• Strong analytical skills and data-driven mindset

ASSUMPTION: Candidates with experience in software products or AI will have a strong understanding of the industry and customer needs.

💰 Compensation & Benefits

Salary Range: $120,000 - $170,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the New York area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Generous vacation and holiday policy

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motion operates in the software development industry, focusing on project management and team collaboration. The company is known for its AI project manager, which maximizes efficiency and reduces stress for teams.

Company Size: Motion has 51-200 employees, providing a mid-sized company environment with high talent density.

Founded: Motion was founded in 2019, making it a relatively young company with a short but impressive history.

Company Description:

• Motion's AI project manager maximizes efficiency, eliminates busywork, creates visibility, and reduces stress for every team.
• The company operates under two assumptions about the future of work: AI will do 100x more work over the next decade, and humans will always be needed for oversight, strategy, and tough decisions.
• Motion is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities.

Company Specialties:

• Project Management
• Work Management
• Team Collaboration

Company Website: https://www.usemotion.com

ASSUMPTION: Motion's focus on AI and automation makes it an exciting and innovative place to work, with a strong emphasis on growth and learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Growth, Gary.

Work Arrangement: Motion offers flexible work hours and remote work options, allowing for a balanced work-life integration.

Growth Opportunities:

• As the first dedicated Product Marketing Manager, this role offers significant growth potential and the opportunity to shape Motion's PMM direction.
• The company's rapid growth and high talent density provide ample opportunities for learning and career advancement.
• Motion's commitment to experimentation and new ideas creates an environment where employees can continuously develop their skills and take on new challenges.

ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact on Motion's growth and success.

🌍 Location & Work Environment

Office Type: Motion has an office in Mountain View, CA, but this role is open to remote work.

Office Location(s): Mountain View, CA

Geographic Context:

• The New York area offers a vibrant and diverse environment with numerous cultural, entertainment, and professional opportunities.
• The city's strong tech industry provides ample networking and career growth opportunities.
• New York's competitive job market may require candidates to demonstrate their unique value proposition.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The remote work option allows candidates to live and work from anywhere, providing flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager, Gary
• On-site or virtual interview with the team
• Final round with the CEO or other senior leadership

Key Assessment Areas:

• Candidates' understanding of Motion's product and market position
• Ability to develop and execute go-to-market strategies
• Communication and copywriting skills
• Alignment with Motion's company culture and values

Application Tips:

• Highlight relevant experience and achievements in product marketing, go-to-market strategy, and content creation.
• Demonstrate a strong understanding of Motion's product and market position in your cover letter.
• Prepare thoughtful questions about Motion's growth strategy and product roadmap for the interview.

ATS Keywords: Product Marketing, Go-To-Market Strategy, Lifecycle Marketing, SEO, Sales Enablement, Content Marketing, AI, Software Products, Customer Understanding, Attention to Detail, Operational Excellence, Creativity, Ambition, Ownership, Communication

ASSUMPTION: Motion's hiring process is designed to assess candidates' strategic thinking, creativity, and alignment with the company's values and culture.

🛠️ Tools & Technologies

• Project management software (e.g., Asana, Trello, Jira)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Content creation and collaboration tools (e.g., Google Drive, Microsoft Office, Slack)

ASSUMPTION: The ideal candidate will have experience with relevant marketing and project management tools, but Motion is open to training new hires on their preferred tools.

👔 Cultural Fit Considerations

Company Values:

• Ambition: Motion seeks candidates who are driven to prove themselves and make a significant impact on the company's growth.
• Ownership: The ideal candidate takes full responsibility for their projects and leads them to completion, even in the face of ambiguity.
• Communication: Strong communication skills are essential for developing compelling content and collaborating with the marketing team.

Work Style:

• Motion's team embraces experimentation and new ideas, creating an environment where employees can continuously learn and grow.
• The company operates at a high pace, with a strong focus on speed and quality.
• Motion values operational excellence and attention to detail in all aspects of work.

Self-Assessment Questions:

• Do I have the ambition and drive to prove myself in a challenging role?
• Am I comfortable working with ambiguity and making data-driven decisions?
• Do I possess strong communication and copywriting skills, and am I eager to learn and represent Motion's product and brand?

ASSUMPTION: Motion's company culture is fast-paced, innovative, and highly collaborative, with a strong emphasis on growth and learning.

⚠️ Potential Challenges

• The high level of ownership and responsibility required for this role may be challenging for candidates with less experience in product marketing.
• The fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work setting.
• The competitive job market in the New York area may make it challenging to attract and retain top talent.
• The remote work option may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated.

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, innovative environment and embrace the challenges that come with a high level of ownership and responsibility.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position offers a high degree of ownership and creative reign over Motion's PMM direction.
• Motion's focus on AI and automation sets it apart from other software development companies, providing unique growth and learning opportunities.
• This role offers significant growth potential and the opportunity to shape Motion's PMM direction, making it an attractive choice for ambitious and creative candidates.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to other product marketing opportunities in the software development industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI employee feature, including messaging, positioning, and launch plan
• Creating a content marketing campaign to drive top-of-funnel awareness and demand generation for Motion's AI project manager
• Collaborating with the sales team to develop sales enablement materials, such as case studies, battle cards, and sales presentations

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to develop and execute successful go-to-market strategies.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and product roadmap, and how this role fits into that vision?
• How does Motion support the professional development and growth of its employees, particularly in the marketing and product teams?
• Can you provide examples of successful go-to-market strategies that Motion has executed in the past, and what made them successful?
• How does Motion measure the success of its product marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to remote work, and how does it support employees working remotely?

ASSUMPTION: Candidates should use the interview process to assess their fit with Motion's company culture, growth strategy, and professional development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in product marketing, go-to-market strategy, and content creation.
• Prepare thoughtful questions about Motion's growth strategy, product roadmap, and company culture for the interview.
• If selected for an on-site or virtual interview, be prepared to present a sample go-to-market strategy or content marketing campaign that demonstrates your skills and approach to the role.
• Follow up with the hiring manager, Gary, within 24 hours after the interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.