Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: PredictHQ

🔹 Location: San Francisco, California, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote with office days)

🚀 Job Overview

Key aspects of this role include:

• Defining and leading a new category in demand intelligence
• Owning product positioning, messaging, and go-to-market strategy
• Collaborating with Product, Data, and GTM teams to guide roadmap decisions
• Championing the real-world impact of PredictHQ's data for key personas

ASSUMPTION: This role requires a strategic marketer comfortable with technical products and able to translate complex data concepts into compelling narratives.

📋 Key Responsibilities

✅ Elevate PredictHQ's positioning as the demand intelligence leader within the first 3 months

✅ Develop persona-based messaging frameworks for three new vertical use cases within 5 months

✅ Create a full set of product marketing assets to support field enablement within 5 months

✅ Build and operationalize competitive intelligence systems within 7 months

✅ Become the voice of the customer for the product roadmap within 9 months

✅ Launch and scale go-to-market for two major product releases within one year

ASSUMPTION: This role involves continuous learning, adaptation, and collaboration with various teams to stay ahead of market trends and customer needs.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: Proven success in B2B product marketing for technical or data-driven products (e.g., AI/ML platforms, APIs, developer tools, analytics SaaS)

Required Skills:

• Strong storytelling abilities to simplify technical concepts
• Strategic thinking with deep empathy for technical buyers
• Experience in launching products and defining go-to-market motions
• Skilled in cross-functional collaboration, especially with Product, R&D, Sales, and Growth teams
• Confident in managing competitive research, market intelligence, and persona development

Preferred Skills:

• Experience with demand intelligence or related fields
• Familiarity with the software development industry

ASSUMPTION: Candidates with a strong portfolio showcasing their product marketing work will have an advantage.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the San Francisco Bay Area)

Benefits:

• Health care and benefits administered by Sequoia One
• Flexible time off policy
• 10 weeks of fully paid parental leave
• Paid Birthday Leave
• Paid Family and Friends Day Leave
• Flexible work arrangements
• Strong focus on training and development
• Options in a fast-growing company
• $500 annual stipend to support flexible working

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market data and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on predictive demand intelligence

Company Size: 51-200 employees (Mid-size company offering growth opportunities and a collaborative work environment)

Founded: 2015 (Established company with a proven track record and growth potential)

Company Description:

• Pioneering platform turning business leaders into visionaries by enabling them to foresee the shape of demand
• AI-powered ecosystem accurately identifying and predicting the impact of real-world events on future revenue
• Benefiting a wide range of clients, from Uber to Walgreens to Dominos, by empowering operations, supply chains, marketing, and forecasting to self-adjust

Company Specialties:

• API, Business Intelligence, Local Events API, Demand Forecasting, Revenue Management, Dynamic Pricing, Predictive Analytics, Data Centralization Strategies, Event Data, Event Visibility, Location Intelligence, Delivery Optimization, Events API, Real-world Event Database, and Demand Intelligence

Company Website: https://www.predicthq.com

ASSUMPTION: PredictHQ's unique value proposition lies in its ability to foresee how real-world events influence demand, empowering businesses to proactively respond to demand fluctuations.

📊 Role Analysis

Career Level: Mid-level to senior (Opportunities for growth and career advancement within the company)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with Product, Data, and GTM teams

Work Arrangement: Hybrid (Combining the flexibility of working from home with time in the office to foster team connection and collaboration)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its product marketing team
• Opportunities to work on cutting-edge technology and shape the future of demand intelligence
• Chance to gain experience in a mid-sized company with a strong focus on employee growth and development

ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, providing a well-rounded experience for the right candidate.

🌍 Location & Work Environment

Office Type: Hybrid (Combination of remote work and on-site collaboration)

Office Location(s): 575 Market St, 4th Floor, San Francisco, California 94105, US and 23 Customs St E, Level 2, Auckland, Auckland 1010, NZ

Geographic Context:

• San Francisco, California, United States (Diverse, tech-focused city with a vibrant culture and strong job market)
• Auckland, New Zealand (Company's headquarters with a growing tech industry and high quality of life)

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while fostering team connection and collaboration.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen to assess communication skills and cultural fit
• Behavioral and situational interviews to evaluate problem-solving skills and strategic thinking
• Case study or project presentation to demonstrate product marketing expertise
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Storytelling and communication skills
• Cross-functional collaboration and teamwork
• Adaptability and learning agility

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and achievements
• Prepare examples of your work, such as positioning documents, launch briefs, or industry content, to showcase your skills
• Research PredictHQ's unique value proposition and be ready to discuss how your experience aligns with their mission

ATS Keywords: Product Marketing, B2B, Technical Products, Data-Driven Products, AI/ML Platforms, APIs, Developer Tools, Analytics SaaS, Storytelling, Strategic Thinking, Cross-Functional Collaboration, Competitive Research, Market Intelligence, Persona Development

ASSUMPTION: PredictHQ's interview process is designed to assess both hard and soft skills, ensuring the right fit for the company's culture and the specific role.

🛠️ Tools & Technologies

• Marketo (or similar marketing automation platform)
• Salesforce (or similar CRM)
• Google Suite (Gmail, Docs, Sheets, Slides)
• Asana (or similar project management tool)
• Slack (or similar team communication platform)

ASSUMPTION: The tools and technologies listed are subject to change and may vary depending on the specific needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Teamwork to achieve huge things
• Empathetic and hard-working culture
• Proactive approach to helping teammates grow and thrive
• Making sure everyone can put their family and friends first

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment?
• Are you comfortable working with technical products and data-driven concepts?
• Do you have a proven track record of driving results through strategic storytelling?

ASSUMPTION: PredictHQ's culture values teamwork, empathy, and adaptability, making it an ideal fit for candidates who enjoy collaborating with diverse teams and embracing change.

⚠️ Potential Challenges

• Working with complex, technical products and data-driven concepts may require a steep learning curve
• Balancing strategic thinking with hands-on execution can be challenging
• Collaborating with multiple teams and stakeholders may require strong communication and project management skills
• Keeping up with the fast-paced, ever-evolving nature of demand intelligence may demand continuous learning and adaptation

ASSUMPTION: The potential challenges listed are inherent to the role and the industry, but they also present opportunities for growth and learning.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position requires a stronger focus on technical products and data-driven concepts
• In the software development industry, PredictHQ's unique value proposition sets it apart from competitors
• Career progression in demand intelligence may involve moving into leadership roles or specializing in specific verticals

ASSUMPTION: This role offers a unique blend of strategic thinking, cross-functional collaboration, and hands-on execution, providing a well-rounded experience for the right candidate.

📝 Sample Projects

• Developing a comprehensive messaging framework for a new demand intelligence product
• Launching a go-to-market strategy for a vertical-specific use case, including segmentation, packaging, and launch performance tracking
• Conducting competitive research and creating a competitive intelligence system to inform product roadmap decisions

ASSUMPTION: The sample projects listed are representative of the types of initiatives a Product Marketing Manager at PredictHQ might work on, but the specific projects may vary depending on the company's priorities and market needs.

❓ Key Questions to Ask During Interview

• How does PredictHQ differentiate itself from competitors in the demand intelligence space?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PredictHQ support the growth and development of its product marketing team members?
• What are the most significant challenges facing the demand intelligence industry, and how is PredictHQ addressing them?
• How does PredictHQ foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and achievements
• Prepare examples of your work, such as positioning documents, launch briefs, or industry content, to showcase your skills
• Research PredictHQ's unique value proposition and be ready to discuss how your experience aligns with their mission
• Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.