📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Veritone
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Veritone's Commercial (Media & Entertainment) Business Unit
- Collaborating with cross-functional teams to align commercial go-to-market strategies and drive customer acquisition and growth
- Managing product launch processes, customer-facing marketing materials, and sales enablement materials
- Creating and executing demand generation and PR strategies
- Monitoring competitive landscapes and creating battlecards for sales use
ASSUMPTION: This role requires a strong understanding of B-to-B go-to-market strategies and the ability to balance multiple points of view.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies, positioning, and messaging for Veritone's Commercial Business Unit
✅ Collaborate with Product, Marketing, Sales, and Customer Success teams to align commercial go-to-market strategies
✅ Manage product launch processes, customer-facing marketing materials, and sales enablement materials
✅ Create and execute demand generation and PR strategies
✅ Monitor competitive landscapes and create battlecards for sales use
✅ Assist sales teams in developing and closing opportunities
✅ Build and maintain strong relationships with customers and partners
✅ Track marketing performance and present results in weekly, monthly, and quarterly business review meetings
ASSUMPTION: This role requires strong organizational, planning, and business skills, as well as the ability to see the big picture and connect it to the details.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of software product marketing experience
Required Skills:
- Proven experience leading marketing efforts supporting both customer acquisition and tasker growth for a major company
- Excellent organization, planning, and business skills alongside strategic thinking ability
- Experience defining B-to-B go-to-market strategy and launching products to market
- Positioning and messaging, presentation, and marketing communications skills
- Ability to define, drive, and measure demand generation and PR programs
- Collaborative and communicative, whether externally or internally, in writing or verbally, and across multi-disciplinary functions
- Ability to balance multiple points of view including customers, marketing, finance, engineering, support, and operations
- Critical thinking mindset and attitude
Preferred Skills:
- Experience in the media and entertainment industry
- Familiarity with AI and machine learning technologies
ASSUMPTION: Candidates with experience in the media and entertainment industry and familiarity with AI technologies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for a Product Marketing Manager role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in the United States. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Veritone operates in the software development industry, focusing on enterprise AI solutions for various sectors, including media, entertainment, public sector, and talent acquisition.
Company Size: Veritone has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Veritone was founded in 2014 and is headquartered in Denver, Colorado.
Company Description:
- Veritone builds human-centered enterprise AI solutions, serving customers in various industries
- The company's leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models
- Veritone blends human expertise with AI technology to advance human potential and enhance lives
Company Specialties:
- Artificial intelligence
- Energy
- Law enforcement
- Media & entertainment
- Advertising
- Redaction
- Facial recognition
- Translation
- Transcription
- Robotic process automation
- Cognitive Engines
- aiWARE
- Digital Media Hub
Company Website: http://www.veritone.com
ASSUMPTION: Veritone's focus on enterprise AI solutions and commitment to blending human expertise with AI technology make it an attractive employer for candidates interested in cutting-edge technology and innovative problem-solving.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in software product marketing.
Reporting Structure: The Product Marketing Manager will report directly to the Senior Director of Product Marketing and collaborate with various teams, including Product, Marketing, Sales, and Customer Success.
Work Arrangement: This role is remote-friendly, with flexible hours and the option to work from home.
Growth Opportunities:
- Advancement to a Senior Product Marketing Manager role or other leadership positions within the marketing department
- Expanding expertise in AI and machine learning technologies
- Gaining experience in the media and entertainment industry
ASSUMPTION: Veritone's commitment to professional development and growth opportunities makes it an attractive employer for candidates seeking to advance their careers in the AI and software development industries.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home or in Veritone's Denver, Colorado headquarters
Office Location(s): Denver, Colorado
Geographic Context:
- Denver, Colorado is a vibrant city with a growing tech industry and a high quality of life
- The remote-friendly work environment allows for flexibility and work-life balance
- Veritone's headquarters is located in the RiNo Arts District, offering easy access to cultural attractions, restaurants, and nightlife
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Veritone's remote-friendly work environment and flexible hours make it an attractive employer for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Understanding of B-to-B go-to-market strategies and product marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in software product marketing and go-to-market strategies
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Veritone's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Product Marketing, Go-to-Market Strategy, Demand Generation, Sales Enablement, PR Management, Content Strategy, Competitive Analysis, Customer Relationship Management, Strategic Thinking, Collaboration, Communication, Critical Thinking, Budget Management, Performance Tracking, Presentation Skills, Marketing Communications
ASSUMPTION: Veritone's interview process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- AI and machine learning platforms (e.g., aiWARE™)
ASSUMPTION: Veritone's use of cutting-edge technology and AI platforms makes it an attractive employer for candidates interested in working with innovative tools and solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Focus on results and performance
- Openness to new ideas and continuous learning
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a results-driven mindset?
- Are you open to learning and adapting in a rapidly evolving AI and technology landscape?
ASSUMPTION: Veritone's focus on innovation, collaboration, and customer-centricity makes it an attractive employer for candidates who value a dynamic, results-driven work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including customers, marketing, finance, engineering, support, and operations
- Keeping up with the rapidly evolving AI and technology landscape
- Adapting to a remote-friendly work environment and maintaining productivity
ASSUMPTION: Veritone's fast-paced environment and commitment to innovation may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Product Marketing Manager roles at other software development companies may have similar responsibilities but differ in industry focus, company size, or work environment
- Candidates should consider the industry-specific context and career path comparison when evaluating similar roles
- Veritone's focus on enterprise AI solutions and commitment to professional development make it an attractive employer for candidates seeking to advance their careers in the AI and software development industries
ASSUMPTION: Candidates should carefully consider the industry-specific context and career path comparison when evaluating similar roles at other companies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered media and entertainment solution
- Creating customer-facing marketing materials and sales enablement materials for a product launch
- Managing a product launch process, including cross-functional team collaboration, competitive analysis, and battlecard creation
ASSUMPTION: Veritone's focus on enterprise AI solutions and commitment to innovation provide candidates with ample opportunities to work on challenging and impactful projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Veritone support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: Candidates should ask thoughtful questions during the interview to demonstrate their interest in the role and gain a better understanding of Veritone's company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in software product marketing and go-to-market strategies
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Veritone's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
