📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ScaleOps
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Defining and refining product messaging to resonate with technical buyers
- Leading go-to-market strategies for product launches, from naming to enablement and campaign orchestration
- Conducting win/loss interviews, competitive analysis, and customer research to inform positioning
- Collaborating cross-functionally with Product, Sales, DevRel, and Content teams to ensure a unified narrative
- Acting as the market's voice in roadmap planning, pricing discussions, and strategic initiatives
ASSUMPTION: The role requires a strong understanding of B2B SaaS product marketing and the ability to translate technical value into strategic business impact.
📋 Key Responsibilities
✅ Define and refine messaging for ScaleOps’s products and features
✅ Lead GTM strategy for launches from naming to enablement and campaign orchestration
✅ Conduct win/loss interviews, competitive analysis, and customer research to inform positioning
✅ Develop high-quality sales and customer-facing materials: decks, one-pagers, battlecards
✅ Collaborate with Product, Sales, DevRel, and Content to ensure a unified narrative
✅ Act as the market’s voice in roadmap planning, pricing discussions, and strategic initiatives
ASSUMPTION: The role may require occasional travel for customer meetings and industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of B2B SaaS product marketing experience, with a strong focus on devtools or infrastructure
Required Skills:
- Exceptional writing and storytelling skills with a developer-savvy tone
- Ability to translate technical value into strategic business impact
- Comfortable working cross-functionally and driving alignment across teams
Preferred Skills:
- Experience with cloud-native application infrastructures
- Familiarity with competitive analysis tools
ASSUMPTION: A background in marketing for infrastructure or developer tools is highly desirable but not strictly required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: ScaleOps operates in the IT Services and IT Consulting industry, focusing on cloud-native application infrastructures and automated resource management.
Company Size: ScaleOps is a small company with 11-50 employees, providing a dynamic and agile work environment.
Founded: 2020, with a focus on helping organizations manage cloud-native application infrastructures and optimize cloud costs.
Company Description:
- ScaleOps is a venture-backed startup specializing in real-time automated cloud resource management
- The company's platform dynamically manages application resource allocation, improving performance and reducing cloud costs
- ScaleOps has seen significant business growth, attracting global industry leaders to its customer base
Company Specialties:
- Cloud resource management
- Application performance optimization
- Cloud cost savings
Company Website: scaleops.io
ASSUMPTION: ScaleOps' focus on cloud-native application infrastructures and automated resource management makes it an attractive option for candidates interested in cutting-edge technology and innovative solutions.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth as the company expands
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Sales, DevRel, and Content
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to take on more responsibilities as the company grows
- Opportunities to work on high-impact projects and influence the company's direction
- Chance to gain experience in a fast-paced, dynamic startup environment
ASSUMPTION: The Product Marketing Manager role at ScaleOps offers significant growth potential as the company continues to expand its customer base and product offerings.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location
Office Location(s): N/A (fully remote)
Geographic Context:
- The United States has a well-established tech industry with numerous opportunities for professional growth
- Remote work allows for a flexible work environment and the ability to work from anywhere in the US
- The time zone (America/New_York) may require some flexibility in working hours to accommodate team meetings and collaborations
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The fully remote work environment at ScaleOps provides candidates with the flexibility to work from anywhere in the United States, promoting a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the VP of Marketing to discuss the role and company in more detail
- Skills assessment or case study to evaluate the candidate's ability to perform the job
- Final interview with key stakeholders to make a hiring decision
Key Assessment Areas:
- Writing and storytelling skills
- Understanding of B2B SaaS product marketing and competitive analysis
- Ability to work cross-functionally and drive alignment across teams
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS product marketing and devtools or infrastructure
- Prepare examples of your writing and storytelling skills, demonstrating your ability to translate technical value into strategic business impact
- Research ScaleOps' products and customer base to show your enthusiasm for the role and company
ATS Keywords: Product Marketing, Messaging, GTM Strategy, Competitive Analysis, Customer Research, Sales Enablement, Cross-Functional Collaboration, Technical Value Translation, Storytelling, DevOps, B2B SaaS, Infrastructure, Resource Management, Application Performance, Cloud Cost Savings, Market Positioning
ASSUMPTION: The application process at ScaleOps is designed to assess the candidate's skills and cultural fit, with a focus on writing and storytelling abilities and experience in B2B SaaS product marketing.
🛠️ Tools & Technologies
- Marketo or similar marketing automation platform
- Salesforce or similar CRM
- Competitive analysis tools (e.g., SimilarWeb, BuiltWith, Datanyze)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The Product Marketing Manager role at ScaleOps may require experience with marketing automation platforms, CRMs, and competitive analysis tools to effectively perform the job.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing new ideas and approaches to solve complex problems
- Customer-centric: Focusing on customer needs and feedback to drive product development and improvement
- Collaboration: Working together across teams to achieve common goals and drive success
Work Style:
- Dynamic and fast-paced, with a focus on results and execution
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Flexible and adaptable, with the ability to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced startup environment?
- Are you comfortable working cross-functionally and driving alignment across teams?
- Do you have strong writing and storytelling skills, with a developer-savvy tone?
ASSUMPTION: The Product Marketing Manager role at ScaleOps requires a strong cultural fit with the company's values and work style, emphasizing innovation, customer-centricity, and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic startup environment may require adaptability and the ability to manage multiple priorities
- The role may require occasional travel for customer meetings and industry events
- The fully remote work environment may present challenges in maintaining work-life balance and staying connected with team members
- The competitive landscape for cloud resource management and application performance optimization is constantly evolving, requiring the Product Marketing Manager to stay up-to-date with industry trends and developments
ASSUMPTION: The Product Marketing Manager role at ScaleOps presents unique challenges and opportunities, requiring candidates to be adaptable, innovative, and customer-focused.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position offers a unique focus on cloud-native application infrastructures and automated resource management
- ScaleOps' customer base includes global industry leaders, providing opportunities to work on high-impact projects and influence the company's direction
- The fully remote work environment and flexible hours at ScaleOps may differ from other companies, offering candidates a better work-life balance
ASSUMPTION: The Product Marketing Manager role at ScaleOps offers a unique blend of challenges and opportunities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including naming, messaging, and campaign orchestration
- Conducting competitive analysis and customer research to inform product positioning and differentiation
- Creating high-quality sales and customer-facing materials, such as decks, one-pagers, and battlecards, to support the sales and marketing teams
ASSUMPTION: The Product Marketing Manager role at ScaleOps involves a wide range of projects, from go-to-market strategy development to competitive analysis and sales enablement.
❓ Key Questions to Ask During Interview
- How does ScaleOps differentiate itself from competitors in the cloud resource management and application performance optimization space?
- What are the key priorities for the Product Marketing team in the first 90 days, and how can I contribute to their success?
- How does ScaleOps support the professional development and growth of its employees, particularly in the Product Marketing function?
- What is the company's approach to remote work, and how does it support a healthy work-life balance?
- How does ScaleOps measure the success of its Product Marketing efforts, and what metrics are most important to the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and company, as well as their ability to think critically about the position and its responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS product marketing and devtools or infrastructure
- Prepare examples of your writing and storytelling skills, demonstrating your ability to translate technical value into strategic business impact
- Research ScaleOps' products and customer base to show your enthusiasm for the role and company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
