📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Pdftools
🔹 Location: Europe (CET +/- 1h)
🔹 Job Type: Full-Time
🔹 Category: Information Technology & Services
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Bridging the gap between innovative PDF technology and engineers
- Developing deep expertise in PDF technology stack and customer challenges
- Crafting compelling narratives that resonate with developers and decision-makers
- Owning go-to-market strategy for products and ensuring commercial teams' success
- Representing the company externally at events and creating technical content
ASSUMPTION: This role requires a strong understanding of both technical aspects and market trends to effectively communicate product value to target audiences.
📋 Key Responsibilities
✅ Tell Pdftools' story to the market by gaining deep expertise in PDF technology solutions and target market challenges
✅ Build positioning, messaging, and value propositions for products and solutions to both technical and business audiences
✅ Analyze market trends, competitive landscape, and customer feedback to inform product marketing strategies
✅ Lead commercial feature launches, including training of commercial teams, and create technical informational content
✅ Represent the company externally at meet-ups, trade shows, and customer briefings, and develop competitive positioning strategies
✅ Create quarterly launch plans with measurable KPIs for each product and develop detailed case studies showing quantifiable ROI metrics from enterprise customers
ASSUMPTION: This role involves a mix of strategic planning, content creation, and external representation, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of product marketing experience with developer-focused products (APIs, SDKs, CLI tools)
Required Skills:
- Hands-on experience with software development tools/workflows
- Strong communication and project ownership skills
- Ability to convert technical capabilities into concise, impactful positioning and product narratives
- Proven experience owning GTM execution for new products/features across multiple channels
Preferred Skills:
- Background in software development or engineering
- Experience with PDF technology or document processing
- Fluency in multiple languages
ASSUMPTION: While a background in software development is not strictly required, it would be beneficial for understanding the target audience and communicating effectively with engineers.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- 30 vacation days
- Pet-friendly office
- 16 weeks parental leave
- Sabbatical opportunities
- 2,000 CHF annual training budget
- Internal knowledge sharing & external coaching
- Phantom Stock Option Plan (terms & conditions apply)
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager role with 3+ years of experience in the Information Technology & Services sector in Europe.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services, specializing in PDF technology and document processing solutions
Company Size: Small (11-50 employees), fostering a collaborative and innovative work environment
Founded: 2002, with a strong reputation in the PDF industry and a global footprint spanning 6,000+ companies in 70+ countries
Company Description:
- Develops, maintains, and supports enterprise-grade PDF processing technology at scale
- Offers developer components, SDKs, and services to meet compliance requirements, handle high-volume workflows, and manage PDFs efficiently and securely
- Provides comprehensive digital document solutions for businesses across the globe
Company Specialties:
- PDF & PDF/A components and solutions
- PDF Developer API
- Shell, Services, and PDF Rendering & Desktop Tools
- PDF Converter & Validation, Manipulation, Optimization, and Security & Signature
- PDF Software and Digital Archive
- PDF SDK and PDF Technology
Company Website: https://www.pdf-tools.com/
ASSUMPTION: Pdftools is a well-established company in the PDF technology industry, offering a range of products and services tailored to enterprise needs.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, and Engineering
Work Arrangement: Hybrid, with a flexible work-from-home policy and regular team meetings to strengthen team spirit
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the company
- Opportunities to gain experience in various aspects of product marketing and expand skillsets
- Chance to work on cutting-edge PDF technology and contribute to the company's success
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with a pet-friendly office located in Zürich, Switzerland
Office Location(s): Brown-Boveri Strasse 5, Zürich, 8050, CH
Geographic Context:
- Zürich is a vibrant city with a high quality of life, offering a mix of urban and natural environments
- Switzerland is known for its strong economy, political stability, and high standard of living
- The time zone is CET +/- 1h, accommodating collaboration with teams and clients across Europe
Work Schedule: Full-time (40 hours/week) with flexible work arrangements, allowing for a healthy work-life balance
ASSUMPTION: The hybrid work arrangement and flexible work schedule enable employees to maintain a healthy balance between their professional and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical expertise and understanding of PDF technology
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with developer-focused products and software development tools
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the interview by researching Pdftools' products, services, and industry trends
ATS Keywords: Product Marketing, PDF Technology, Developer-Focused Products, API, SDK, CLI Tools, Technical Storytelling, Market Analysis, GTM Strategy, Competitive Positioning, Content Creation, Customer Engagement, Case Studies, Training, Event Representation
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and HR team.
🛠️ Tools & Technologies
- PDF technology stack (PDF Developer API, Shell, Services, etc.)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer Focus
- Collaboration
- Continuous Learning
Work Style:
- Agile and adaptable
- Results-driven and proactive
- Strong communication and teamwork skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with both technical and non-technical stakeholders?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: Candidates who align with Pdftools' company values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing strategic planning and tactical execution in a fast-paced environment
- Communicating complex technical concepts to non-technical stakeholders
- Keeping up with industry trends and competitive landscape
- Managing multiple projects and deadlines simultaneously
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Product Marketing Manager roles, this position requires a stronger focus on technical aspects and developer-focused products
- Industry-specific context: The PDF technology industry is mature but evolving, with a strong emphasis on innovation and compliance
- Career path comparison: This role offers opportunities for growth into senior marketing roles or leadership positions within the company
ASSUMPTION: Understanding the unique aspects of this role and the PDF technology industry is crucial for successful application and onboarding.
📝 Sample Projects
- Developing a go-to-market strategy for a new PDF API product launch
- Creating a competitive positioning document for Pdftools' PDF Rendering & Desktop Tools
- Designing and executing a customer survey to gather feedback on existing products and identify improvement opportunities
ASSUMPTION: These sample projects illustrate the mix of strategic planning, content creation, and customer engagement required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role fits into it?
- How does Pdftools support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Pdftools approach collaboration and knowledge sharing within the team and across departments?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.ashbyhq.com/smallpdf/52ddd0fa-07ef-415f-b149-1c8e3051d348
- Tailor your resume and cover letter to highlight your relevant experience with developer-focused products and software development tools
- Prepare for the interview by researching Pdftools' products, services, and industry trends
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
