M

Product Marketing Manager

Moxie Labs v2
Full-time
Remote
Worldwide
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Manager

πŸ”Ή Company: Moxie Labs v2

πŸ”Ή Location: Seoul, South Korea

πŸ”Ή Job Type: Hybrid (Remote-friendly)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 19, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Remote (APAC region)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies tailored for the APAC region
  • Collaborating with cross-functional teams to understand market needs and drive product adoption
  • Conducting market research and competitive analysis to inform product positioning
  • Creating compelling marketing collateral and sales enablement tools
  • Planning and executing product launches, ensuring alignment across all marketing channels

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the APAC market dynamics to succeed.

πŸ“‹ Key Responsibilities

βœ… Develop and implement product marketing strategies tailored for the APAC region to maximize market penetration and revenue growth.

βœ… Conduct market research and competitive analysis to identify opportunities and inform product positioning.

βœ… Create compelling marketing collateral, such as product brochures, presentations, and case studies that highlight product benefits and use cases.

βœ… Collaborate closely with the sales team to develop sales enablement tools and training to empower them to effectively sell products.

βœ… Plan and execute product launches, ensuring alignment across all marketing channels and stakeholders.

βœ… Measure and analyze the effectiveness of marketing initiatives, adjusting strategies as needed to achieve performance targets.

βœ… Act as a liaison between global product teams and local markets to relay feedback and advocate for regional needs.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; an MBA is a plus.

Experience: 5+ years of experience in product marketing, preferably in the technology or SaaS industry.

Required Skills:

  • Proven ability to develop marketing strategies and execute campaigns that drive engagement and sales
  • Strong analytical skills, with experience using data to inform decision-making and improve performance
  • Excellent communication and presentation skills, with a knack for storytelling and crafting impactful messages
  • Fluency in English is required; proficiency in Korean is a plus
  • Deep understanding of the APAC market dynamics, customer behavior, and cultural considerations

Preferred Skills:

  • Experience working in a remote or hybrid team environment
  • Familiarity with marketing automation tools and CRM systems

ASSUMPTION: Candidates with experience in the technology or SaaS industry and a proven track record in product marketing are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for a mid-senior level product marketing role in South Korea is approximately β‚©70,000,000 - β‚©90,000,000 per year. This estimate is based on market research and comparable roles in the region.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time position with standard business hours, but flexibility is available for the right candidate.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience, skills, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology and Software as a Service (SaaS)

Company Size: Moxie Labs v2 is a growing startup, which means applicants can expect a dynamic work environment with opportunities for growth and impact.

Founded: The company was founded in 2020, and it has since established itself as a innovative player in the tech industry.

Company Description:

  • Moxie Labs v2 is a technology company focused on developing cutting-edge software solutions for businesses
  • The company values innovation, collaboration, and customer success
  • Moxie Labs v2 operates with a remote-friendly culture, allowing employees to work from various locations within the APAC region

Company Specialties:

  • Product development
  • Marketing and sales
  • Customer success and support

Company Website: moxielabs.co

ASSUMPTION: Moxie Labs v2's startup nature may result in a more agile and adaptable work environment, with opportunities for employees to wear multiple hats and contribute to various aspects of the business.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including product development, sales, and customer success.

Work Arrangement: Hybrid (Remote-friendly) - While the role is based in Seoul, South Korea, Moxie Labs v2 offers flexibility for employees to work remotely within the APAC region.

Growth Opportunities:

  • As the company grows, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or lead a team
  • Moxie Labs v2 values internal promotions and offers professional development opportunities to support employee growth

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work preferences and needs.

🌍 Location & Work Environment

Office Type: Moxie Labs v2 operates a hybrid work environment, with employees having the option to work from the office or remotely.

Office Location(s): Seoul, South Korea

Geographic Context:

  • Seoul is a vibrant, multicultural city with a rich history and numerous attractions
  • The city offers a high quality of life, with excellent public transportation, education, and healthcare systems
  • Seoul is also a major tech hub, with numerous startups and established companies operating in the city

Work Schedule: Standard business hours with flexibility for the right candidate.

ASSUMPTION: The hybrid work environment at Moxie Labs v2 allows for a good work-life balance, with employees having the flexibility to work from home or the office as needed.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the VP of Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy development and execution
  • Analytical skills and data-driven decision-making
  • Communication and presentation skills
  • Cultural awareness and understanding of the APAC market
  • Collaboration and project management skills

Application Tips:

  • Highlight your experience in product marketing and your understanding of the APAC market in your cover letter
  • Tailor your resume to emphasize skills and experiences relevant to the role and company
  • Prepare examples of marketing campaigns you've executed and their outcomes to discuss during the interview

ATS Keywords: Product Marketing, APAC, Market Research, Competitive Analysis, Sales Enablement, Product Launches, Marketing Strategies, Data Analysis, Communication, Presentation Skills, Storytelling, Cultural Considerations, Customer Behavior, Collaboration, Creativity, Campaign Execution, Performance Measurement

ASSUMPTION: The interview process at Moxie Labs v2 is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to develop and execute effective marketing strategies for the APAC region.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM systems (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used by Moxie Labs v2 may vary, but the company values proficiency in marketing automation and CRM systems, as well as strong data analysis skills.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer success

Work Style:

  • Dynamic and agile
  • Results-driven
  • Cross-functional collaboration

Self-Assessment Questions:

  • Do you thrive in a fast-paced, startup environment?
  • Are you comfortable working remotely and collaborating with team members across different time zones?
  • Do you have a proven track record of developing and executing successful marketing campaigns?

ASSUMPTION: Moxie Labs v2 values employees who are innovative, collaborative, and results-driven, with a strong ability to adapt to a dynamic work environment.

⚠️ Potential Challenges

  • The role may require occasional travel to attend industry events or meet with clients
  • Working in a remote or hybrid team environment may present communication and collaboration challenges
  • The APAC market is diverse, and understanding the nuances of each region may require additional research and learning
  • As a growing startup, Moxie Labs v2 may experience changes in priorities and scope, requiring employees to be adaptable and flexible

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and learning in a dynamic and innovative company.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses specifically on product marketing, requiring a deep understanding of both marketing and product development
  • The APAC region presents unique market dynamics and cultural considerations, which may differ from other global markets
  • As a mid-senior level role, this position offers opportunities for career growth and leadership within the marketing team

ASSUMPTION: This role is unique in its focus on product marketing within the APAC region, offering candidates the opportunity to make a significant impact on the company's growth and success.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new product launch in the APAC region
  • Conducting market research to identify trends and opportunities in the APAC tech industry
  • Creating sales enablement tools, such as product presentations and case studies, to support the sales team

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Product Marketing Manager may be expected to undertake, but the specific projects may vary based on the company's priorities and market needs.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the APAC region?
  • What are the most significant challenges facing the company in the APAC market?
  • How does the company support the professional development and growth of its employees?
  • What is the expected timeline for the product marketing team to grow and expand?
  • How does the company ensure effective communication and collaboration among remote team members?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in product marketing and your understanding of the APAC market
  • Prepare examples of marketing campaigns you've executed and their outcomes to discuss during the interview
  • Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.