Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Straumann

🔹 Location: Andover, Massachusetts, United States

🔹 Job Type: Full Time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth of North America digital solutions portfolio
• Leading go-to-market strategy and lifecycle initiatives
• Collaborating cross-functionally to position Straumann as a digital dentistry leader
• Joining a team known for balancing upstream and downstream marketing

ASSUMPTION: This role requires a strong blend of strategic thinking, cross-functional collaboration, and execution skills, with a focus on digital solutions in the dental industry.

📋 Key Responsibilities

✅ Lead GTM planning and execution for new product launches, aligned with global HQ

✅ Manage lifecycle strategy for existing solutions with a focus on growth and repositioning

✅ Drive value propositions, storytelling, and content development in partnership with MARCOM

✅ Conduct competitive and market research to inform positioning and strategic focus

✅ Serve as cross-functional team lead across Sales, Clinical, Education, Customer Success, and Regulatory

✅ Own development of commercial assets, pricing strategy, and promotional tactics

✅ Engage with the field (up to 10% travel) to gather insights and champion customer-centric execution

✅ Support sales with tools, enablement materials, and ongoing product training

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and execution, with a significant focus on digital solutions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of product marketing or commercial strategy experience

Required Skills:

• Proven experience in launch excellence and driving strategic GTM initiatives
• Proficiency in PowerPoint, Excel, and basic design skills (Adobe/InDesign a plus)

Preferred Skills:

• Medtech or SaaS experience
• Experience in dental or medical industries
• Ability to comprehend and translate technical solutions into compelling market-facing narratives
• High degree of ownership, structure, and follow-through in a fast-paced environment
• Exceptional collaboration, communication, and leadership skills

ASSUMPTION: Given the role's focus on digital solutions and cross-functional collaboration, candidates with relevant industry experience and strong soft skills are likely to succeed.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for 2-5 years of experience in the medical equipment manufacturing sector)

Benefits:

• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units)
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
• Generous PTO allowance - plenty of time to recharge those batteries!

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Straumann operates in the medical equipment manufacturing sector, focusing on dental implants, clear aligners, instruments, CAD/CAM prosthetics, and biomaterials for use in esthetic dentistry, tooth replacement, and restoration solutions or to prevent tooth loss.

Company Size: Straumann is a mid-sized company with 5,001-10,000 employees globally, providing a structured yet collaborative work environment.

Founded: Straumann was founded in 1954 and has since grown into a global leader in dental implant systems.

Company Description:

• United for global excellence in dentistry
• Began as a family-owned institute and grew into a publicly-owned holding
• Comprises a number of leading and talented companies around the world

Company Specialties:

• Medical device
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• And digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann's global presence and focus on innovation make it an attractive employer for those seeking international career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development.

Reporting Structure: The Product Marketing Manager reports directly to the Head of Marketing and works cross-functionally with various teams, including Sales, Clinical, Education, Customer Success, and Regulatory.

Work Arrangement: This role is primarily on-site, with up to 10% travel required to engage with the field and gather insights.

Growth Opportunities:

• Potential to expand portfolio ownership over time
• Chance to work on cutting-edge digital solutions in the dental industry
• Opportunities for cross-functional collaboration and learning

ASSUMPTION: This role offers strong growth potential, both in terms of career progression and learning new skills in the digital dentistry space.

🌍 Location & Work Environment

Office Type: Straumann's Andover, MA office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Andover, Massachusetts, United States

Geographic Context:

• Andover is a suburban town located about 20 miles north of Boston, offering a mix of urban and rural living
• The area is known for its strong dental industry presence, providing ample networking opportunities
• Andover offers a high quality of life, with excellent schools, cultural attractions, and recreational activities

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: Andover, MA provides a desirable work-life balance, with easy access to Boston's cultural and professional offerings while maintaining a suburban atmosphere.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and potential team members
• Case study or presentation to assess strategic thinking and communication skills
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication abilities
• Industry knowledge and understanding of digital solutions
• Cultural fit and alignment with Straumann's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Straumann's mission and values in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Product Marketing, Commercial Strategy, Go-To-Market Planning, Lifecycle Management, Market Research, Cross-Functional Leadership, Content Development, Sales Enablement, Collaboration, Communication, Leadership, Technical Translation, Innovation, Customer-Centric Execution, Adobe, InDesign

ASSUMPTION: Given Straumann's focus on strategic thinking and cross-functional collaboration, applicants should emphasize these skills and provide concrete examples in their application materials and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel)
• Adobe Creative Suite (InDesign, optional)
• CRM and marketing automation tools
• Project management software

ASSUMPTION: Proficiency in Microsoft Office Suite and basic design skills are required for this role, with additional tools and technologies likely to be used based on the specific needs of the projects and teams.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Structured yet flexible
• Focused on execution and results

Self-Assessment Questions:

• How do you demonstrate Straumann's value of being patient-centric in your daily work?
• Can you provide an example of a time when you drove innovation in a previous role?
• How do you balance the need for structured planning with the ability to adapt and pivot when faced with unexpected challenges?

ASSUMPTION: Straumann values candidates who can thrive in a fast-paced, collaborative environment and demonstrate a strong commitment to patient-centric care and innovation.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
• Keeping up with the latest trends and developments in digital dentistry
• Balancing strategic thinking with tactical execution
• Adapting to a hybrid or fully remote work environment, if applicable

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a solid understanding of the digital dentistry landscape.

📈 Similar Roles Comparison

• This role focuses more on digital solutions and cross-functional collaboration than traditional product marketing roles
• Straumann's global presence and focus on innovation set it apart from other dental equipment manufacturers
• Career progression in this role may involve expanding portfolio ownership or moving into a more senior marketing leadership position

ASSUMPTION: Applicants should consider their interest in digital solutions and cross-functional collaboration, as well as their long-term career goals, when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new 3D printing solution, including positioning, messaging, and launch planning
• Conducting market research to assess the competitive landscape and identify opportunities for growth in the digital dentistry space
• Collaborating with cross-functional teams to create sales enablement materials and product training resources for a new digital solution

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and execution-focused nature of the Product Marketing Manager role at Straumann.

❓ Key Questions to Ask During Interview

• How does this role fit into Straumann's overall marketing strategy, and how will my work contribute to the company's success?
• Can you describe the team dynamics and work style of the marketing department, and how does this role collaborate with other teams within the organization?
• How does Straumann support the professional development and growth of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
• How does Straumann approach work-life balance, and what resources are available to support employees' well-being and personal growth?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's strategic impact, team dynamics, professional development opportunities, and work-life balance at Straumann.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, cross-functional collaboration, and execution skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research Straumann's mission, values, and digital dentistry focus to demonstrate your understanding and enthusiasm for the company's vision
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.