📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Toogeza
🔹 Location: Kyiv, UA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing marketing funnels from scratch
- Conducting user research and competitor analysis
- Collaborating with cross-functional teams to drive product growth
- Working in a dynamic, global market with unconventional topics
ASSUMPTION: This role requires a high level of proactivity, data-driven thinking, and adaptability to thrive in a fast-paced, ever-changing environment.
📋 Key Responsibilities
✅ Full cycle of working on marketing funnels: from idea and research to launch and analysis
✅ Generating product hypotheses, testing them (A/B), and validating through data
✅ Analyzing data and identifying growth opportunities at all stages of the funnel
✅ Building upsell and cross-sell systems
✅ Studying competitors and the market, as well as conducting user interviews
✅ Creating marketing messages that resonate and reflect the value of the product
✅ Collaborating with product, marketing, design, and dev teams
ASSUMPTION: This role requires a strong focus on data analysis and user-centric thinking to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ year of experience as a Product Marketing Manager, Product Manager, Growth/UA Manager, or relevant experience in consulting/Big4/FMCG
Required Skills:
- Proficient in analytics tools, with a focus on Amplitude
- Strong data analysis and interpretation skills
- Excellent user research and segmentation skills
- Proven ability to work with A/B testing
- Strong communication and collaboration skills
Preferred Skills:
- Experience with email marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the tech industry or startups may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is $50,000 - $70,000 per year, based on industry standards for a Product Marketing Manager with 0-2 years of experience in Kyiv, Ukraine.
Benefits:
- Comfortable offices in Kyiv's Podil district with secure shelters and uninterrupted internet, water, and electricity
- Flexible work schedule
- If necessary, assistance with relocation to safe places and finding housing
- Online services of a corporate doctor, and after the probationary period - health insurance in Ukraine
- 20 working days of paid vacation per year, unlimited sick leave
- All equipment necessary for work
- Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees
- Free training in running, volleyball, boxing, and yoga
- Corporate discounts on gym memberships
Working Hours: Full-time position with standard working hours, but flexibility is available based on team needs and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Toogeza is a Ukrainian recruiting company focused on hiring talents and building teams for tech startups worldwide. They operate in the global market, working with clients from the United States, Europe, and Africa.
Company Size: Toogeza is a small company with 11-50 employees, providing a close-knit, collaborative work environment.
Founded: Toogeza was founded in 2023, making it a relatively new but rapidly growing company.
Company Description:
- Toogeza specializes in co-founding IT companies and hiring talents for tech startups
- They focus on building teams for projects in mobile applications, online media, e-commerce, and R&D
- Toogeza offers a dynamic environment with a culture of experiments, quick decisions, and flexible processes
Company Specialties:
- Recruitment and hiring for tech startups
- Co-founding IT companies
- Building teams for projects in various tech niches
Company Website: https://www.toogeza.tech/
ASSUMPTION: Toogeza's focus on hiring talents and building teams for tech startups worldwide requires employees to be comfortable working in a global market and collaborating with diverse teams.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in product marketing or related fields.
Reporting Structure: The Product Marketing Manager will report directly to the Genesis team and collaborate with various cross-functional teams, including product, marketing, design, and development.
Work Arrangement: This role is on-site, with flexible working hours and the opportunity to work from the comfortable offices in Kyiv's Podil district.
Growth Opportunities:
- The opportunity to build one of the most ambitious products in the Social Discovery industry from scratch
- Influence, freedom to act, and the prospect of a lead role within the team
- A dynamic environment with a culture of experiments, quick decisions, and flexible processes
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as they will have a substantial impact on the product, traffic, and business while shaping the vision, strategy, and processes from scratch.
🌍 Location & Work Environment
Office Type: Comfortable offices in Kyiv's Podil district with secure shelters and uninterrupted internet, water, and electricity
Office Location(s): Kyiv, UA
Geographic Context:
- Kyiv is the capital and most populous city of Ukraine, with a population of approximately 2.9 million people
- The Podil district is a historic and vibrant neighborhood known for its cultural attractions, restaurants, and nightlife
- Ukraine is a country in Eastern Europe, bordering Russia, Belarus, Poland, Slovakia, Hungary, Romania, and Moldova
Work Schedule: Full-time position with standard working hours, but flexibility is available based on team needs and project deadlines.
ASSUMPTION: Working in Kyiv, Ukraine, offers a unique cultural experience and the opportunity to be part of a growing tech industry in Eastern Europe.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the Genesis team
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- User research and segmentation skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on data analysis, user research, and collaboration
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a dynamic environment
- Demonstrate your understanding of the product marketing role and its importance in driving product growth
ATS Keywords: Product Marketing, Data Analysis, User Research, A/B Testing, Marketing Funnels, Collaboration, Proactivity, Data-Driven Thinking, English Proficiency, Open Mindset
ASSUMPTION: Toogeza's hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven thinking and proactivity.
🛠️ Tools & Technologies
- Amplitude (for analytics and data analysis)
- Google Analytics (for web analytics)
- Asana or Trello (for project management)
- Slack or Microsoft Teams (for team communication)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and team needs.
👔 Cultural Fit Considerations
Company Values:
- Proactivity and initiative
- Data-driven decision-making
- Collaboration and teamwork
- Adaptability and continuous learning
Work Style:
- Dynamic and fast-paced environment
- Flexible and adaptable to changing priorities
- Focus on results and impact
- Strong emphasis on data analysis and user-centric thinking
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you comfortable working with data and using it to drive decision-making?
- Can you effectively collaborate with cross-functional teams to achieve common goals?
- Are you open to learning and adapting to new trends and unconventional topics?
ASSUMPTION: Toogeza values proactivity, data-driven thinking, and collaboration, and seeks candidates who align with these core values.
⚠️ Potential Challenges
- Working with unconventional topics and a global market
- Keeping up with the fast-paced, dynamic environment
- Balancing multiple projects and priorities
- Adapting to changing team structures and processes
ASSUMPTION: These challenges are inherent to working in a co-founding IT company and can be overcome by candidates who are proactive, adaptable, and comfortable working in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Product Manager or Growth/UA Manager, but with a stronger focus on marketing funnels and user research
- In comparison to other product marketing roles, this position offers a higher level of influence and freedom to act
- Career progression may include moving into a lead role within the team or transitioning into a related field, such as product management or marketing
ASSUMPTION: This role offers unique opportunities for growth and impact, making it an attractive choice for early-career professionals looking to gain experience in product marketing or related fields.
📝 Sample Projects
- Developing and optimizing marketing funnels for a new social discovery product
- Conducting user research and competitor analysis to inform product strategy
- Collaborating with cross-functional teams to launch a new feature or campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product strategy and roadmap?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Genesis team support the growth and development of its employees?
- What are the most significant challenges facing the product, and how can this role address them?
- How does Toogeza foster a culture of experiments, quick decisions, and flexible processes?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their ability to prioritize and plan, and their cultural fit with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on data analysis, user research, and collaboration
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a dynamic environment
- Demonstrate your understanding of the product marketing role and its importance in driving product growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
