Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Posit

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive go-to-market strategies for Posit's publishing product.
• Creating clear and concise messaging that resonates with the target audience and defines the unique value propositions.
• Driving sales enablement by equipping the sales team with the tools, resources, and training they need to effectively sell the publishing product.
• Conducting market research and gathering feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies.
• Collaborating with cross-functional teams to execute solution development, go-to-market efforts, and drive towards desired goals.

ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for the publishing product, services, and partner ecosystem. Align product positioning, messaging, and value propositions to ensure market differentiation and maximum customer engagement.

✅ Solution Positioning and Messaging: Create clear and concise messaging that resonates with the target audience. Define the unique value propositions for each solution, ensuring consistency across all marketing channels.

✅ Content Creation: Develop and deliver high-quality marketing content, including product briefs, messaging frameworks, case studies, blog posts, white papers, and presentations that showcase Posit's solutions and customer success stories.

✅ Sales Enablement: Equip the sales team with the tools, resources, and training they need to effectively sell the publishing product, services, and the value of Posit's partner ecosystem. Provide support in sales calls, demos, and presentations with prospects and existing customers.

✅ Customer and Market Insights: Conduct market research and gather feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies.

ASSUMPTION: This role requires strong analytical skills and the ability to translate complex information into clear and actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: 5-10 years of experience in Product Marketing, with a strong understanding of the developer and data science market.

Required Skills:

• Proven experience in enterprise software go-to-market (GTM) and product marketing.
• Strong technical foundation or ability to pick up and understand product/tech concepts.
• Distinctive problem-solving, strategic, and analytical capabilities (Excel/Google Sheets required, Business Intelligence tool nice-to-have).
• Excellent communication and presentation skills, capable of conveying complex information clearly and persuasively.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Highly organized, efficient, and proactive, taking on complex projects, driving them forward with unwavering ownership, and ensuring no detail is overlooked or tasks are left unfinished.

Preferred Skills:

• Experience in management consulting, strategy planning, or market research.
• Experience in marketing in the data science industry and/or working with a developer audience.

ASSUMPTION: This role requires a proactive self-starter with a strong attention to detail and the ability to manage multiple projects simultaneously.

💰 Compensation & Benefits

Salary Range: $120,600 - $168,900 USD per year

Benefits:

• 100% of medical, dental, and vision insurance premiums covered for employees and their families.
• Supplemental mental health and wellness benefits available via Ginger.
• Gender-neutral paid parental leave policy covering all new parents.
• 401k enrollment starting on day one, with a substantial yearly match after six months of employment.
• Annual profit-sharing bonus for employees.
• Flexible work arrangement with a $400 monthly reimbursement for coworking space rental if preferred.
• Lifestyle Savings Account with an initial deposit of $1800 and a quarterly stipend of $375.
• Generous vacation policy with a minimum of four weeks PTO per year plus 13 paid company holidays.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Posit offers competitive compensation and extensive human-first, people-focused benefits to prioritize personal and financial well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on open-source data science tools.

Company Size: 201-500 employees (Medium-sized company)

Founded: 2009, with a strong commitment to open-source software and community engagement.

Company Description:

• Posit is an open-source data science company dedicated to helping individuals, teams, and enterprises with data science.
• The company offers a range of products and services, including RStudio, Posit Cloud, and Posit Connect.
• Posit is committed to creating high-quality, user-friendly tools that enable data scientists to work more efficiently and effectively.

Company Specialties:

• R Programming
• Python
• Open Source
• Data Science
• Data Analytics
• Reproducibility
• Shiny
• R Markdown
• and Quarto

Company Website: posit.co

ASSUMPTION: Posit's focus on open-source software and community engagement sets it apart in the data science industry, offering unique opportunities for collaboration and innovation.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the VP of Product Marketing, with close collaboration with cross-functional teams, including Product Management, Sales, and Customer Success.

Work Arrangement: Remote OK, with the option to work from Posit's Boston office if preferred.

Growth Opportunities:

• Potential to grow into a leadership role within the Product Marketing team or take on broader responsibilities within the organization.
• Opportunities to work on high-impact projects and drive significant business growth.
• Chance to learn from and collaborate with experienced professionals in the data science and open-source software industries.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Posit's business and the broader data science community.

🌍 Location & Work Environment

Office Type: Remote-first, with an option to work from Posit's Boston office.

Office Location(s): 250 Northern Avenue, Suite 410, Boston, Massachusetts 02210, US

Geographic Context:

• Boston, Massachusetts, is known for its vibrant tech industry and strong data science community.
• The city offers a high quality of life, with a rich cultural scene, excellent educational institutions, and a diverse range of neighborhoods.
• Boston's proximity to other major tech hubs, such as Cambridge and Waltham, provides ample opportunities for networking and collaboration.

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked.

ASSUMPTION: Posit's remote-first work environment fosters flexibility and work-life balance, with the option to work from the Boston office for those who prefer an on-site setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final round interviews with key stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Collaboration and teamwork skills
• Industry-specific knowledge and experience
• Cultural fit and alignment with Posit's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of Posit's products, services, and open-source mission in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration abilities.
• Showcase your industry-specific knowledge and experience in data science and open-source software.

ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Sales Enablement, Market Research, Content Creation, Collaboration, Communication, Analytical Skills, Problem-Solving, Technical Understanding, Cross-Functional Teamwork, Customer Insights, Demand Generation, Strategic Planning, Developer Relations

ASSUMPTION: Posit's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a strong focus on industry-specific knowledge and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Google Docs, Sheets, Slides)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)
• Analytics and reporting tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: This role requires proficiency in various marketing, project management, and data analysis tools, with a strong focus on Microsoft Office Suite and Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Open-source mission and community engagement
• User-centered design and user experience
• Collaboration and teamwork
• Continuous learning and improvement
• Transparency and accountability

Work Style:

• Remote-first, with a focus on results and outcomes rather than hours worked
• Cross-functional collaboration and teamwork
• Agile and iterative approach to problem-solving
• Strong emphasis on communication, both written and verbal
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• How do you align with Posit's open-source mission and commitment to community engagement?
• How do you approach cross-functional collaboration and teamwork in a remote work environment?
• How do you prioritize and manage multiple projects and deadlines in a flexible work setting?

ASSUMPTION: Posit values candidates who are passionate about open-source software, data science, and collaboration, with a strong focus on communication, teamwork, and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment
• Balancing strategic thinking and tactical execution in a fast-paced, dynamic industry
• Collaborating effectively with cross-functional teams, including Product Management, Sales, and Customer Success
• Keeping up-to-date with industry trends, competitor activities, and market demands
• Adapting to changes in product offerings, pricing, and positioning based on market feedback and analysis

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Product Marketing Manager (Data Science) vs. Product Marketing Manager (Enterprise Software):
• Data Science-specific knowledge and experience may be required for this role, depending on the product focus.
• Industry-specific trends, competitors, and customer needs may vary between data science and other enterprise software segments.
• Product Marketing Manager (Data Science) vs. Product Marketing Manager (Developer Tools):
• Understanding of developer tools and ecosystems may be beneficial but not always required for data science-focused roles.
• Data science-specific products and services may have unique marketing requirements and customer segments.
• Product Marketing Manager (Data Science) vs. Product Marketing Manager (Analytics):
• Data science products and services may require a different marketing approach than analytics-focused offerings.
• Customer segments, market trends, and competitive landscapes may vary between data science and analytics.

ASSUMPTION: This role may require industry-specific knowledge and experience, with a strong focus on data science and open-source software.

📝 Sample Projects

• Developing a go-to-market strategy for a new data science publishing product, including messaging, positioning, and launch planning.
• Conducting market research and customer interviews to identify pain points, preferences, and opportunities for Posit's data science products.
• Creating a content marketing plan to showcase Posit's solutions and customer success stories, with a focus on data science publishing.
• Collaborating with the Sales team to develop sales enablement materials, such as product briefs, battle cards, and presentation slides, for Posit's publishing product.
• Working with the Product Management team to gather customer feedback and inform product roadmaps and feature prioritization for Posit's data science offerings.

ASSUMPTION: This role offers a wide range of projects and initiatives, with a strong focus on go-to-market strategy, content creation, and sales enablement for Posit's data science products.

❓ Key Questions to Ask During Interview

• How does Posit differentiate its data science products and services in the market?
• What are the key challenges and opportunities facing the data science publishing product, and how can this role address them?
• How does Posit collaborate with its partners and customers to drive innovation and growth in the data science ecosystem?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Posit support the professional development and growth of its employees, particularly in the Product Marketing team?
• What are the key performance indicators (KPIs) and metrics used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Interview questions should focus on strategic thinking, problem-solving, collaboration, and industry-specific knowledge and experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Posit Careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data science, open-source software, and marketing.
• Prepare for behavioral interview questions that assess your problem-solving skills, strategic thinking, and collaboration abilities.
• Research Posit's products, services, and open-source mission to demonstrate your understanding and enthusiasm for the company's work.
• Follow up with Posit's hiring team after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.