📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Global Payments Inc.
🔹 Location: Lenexa, Kansas, United States
🔹 Job Type: On-site
🔹 Category: 📦 Product Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for the TouchNet solution stack
- Collaborating with product and marketing teams to align on go-to-market strategies
- Creating and managing lead generation and customer marketing programs
- Ensuring the company's student finance, payments, and campus ID technologies are effectively positioned in the market
ASSUMPTION: The candidate will likely need to have a deep understanding of both the financial services and higher education sectors to effectively market the products to these audiences.
📋 Key Responsibilities
✅ Develop and execute strategic programs related to messaging, collateral, and sales enablement
✅ Collaborate with product and marketing teams on the go-to-market strategy for product releases
✅ Utilize market and client knowledge to guide core messaging and positioning for solutions
✅ Lead development of product positioning materials and execute related marketing campaigns
✅ Research market insights and analyze competitive solutions
✅ Work across the marketing department to develop lead generation strategies
ASSUMPTION: The role will likely require significant collaboration with various departments, suggesting that strong communication and teamwork skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related discipline
Experience: 8+ years of B2B marketing, preferably in SaaS or enterprise software, with a focus on product marketing
Required Skills:
- Advanced quantitative and analytical skills
- Excellent communication and negotiation skills
- Cross-departmental relationship building and influencing skills
Preferred Skills:
- Experience in higher education, ERPs, or EdTech
- Success in launching and growing products within payments or eCommerce
ASSUMPTION: Candidates with specific experience in the higher education industry might have an advantage due to the company's focus on marketing student finance and campus ID technologies.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary aligned with industry standards
- Comprehensive health benefits
- Opportunity for growth within a global company
Working Hours: 40 hours per week on-site
ASSUMPTION: Salary and benefits are likely competitive given the company's standing as a Fortune 500 enterprise; specifics should be verified with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services – Leveraging technology for secure payment solutions
Company Size: 10,001+ employees, offering broad professional networks and stability
Founded: Not specified
Company Description:
- Global Payments is a worldwide leader in financial services
- Provides comprehensive, integrated payment technologies
- Serves a diverse array of clients, from startups to global enterprises
Company Specialties:
- Payments and eCommerce solutions
- Integrated and cross-border payments
- Fintech innovations and digital wallet solutions
Company Website: http://company.globalpayments.com/
ASSUMPTION: The company’s extensive global presence provides opportunities for working on diverse international projects.
📊 Role Analysis
Career Level: Senior-level role requiring expertise in product marketing
Reporting Structure: Reports to senior management, likely within the product or marketing division
Work Arrangement: On-site role located in Lenexa, Kansas
Growth Opportunities:
- Develop strategic leadership skills in a rapidly evolving industry
- Opportunities for cross-departmental collaboration
- Potential to influence product development and market strategy
ASSUMPTION: The role offers significant exposure to high-level strategic decision-making, providing opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Modern, likely a corporate setting conducive to professional development
Office Location(s): Lenexa, Kansas
Geographic Context:
- Located in the dynamic Kansas City metropolitan area
- Access to a range of urban amenities and a growing tech community
- Proximity to educational institutions that align with company products
Work Schedule: Standard 40-hour workweek with potential flexibility
ASSUMPTION: The on-site requirement suggests importance in face-to-face collaboration and direct engagement with teams.
💼 Interview & Application Insights
Typical Process:
- Submit application and CV through the company's career portal
- Initial HR screening
- Interview with hiring manager and department heads
Key Assessment Areas:
- Understanding of product marketing strategies
- Ability to translate complex technical details into marketing content
- Proven experience in market analysis and strategy formulation
Application Tips:
- Highlight experience with SaaS and enterprise software marketing
- Demonstrate familiarity with the higher education and financial services market
- Showcase strong writing and communication skills in your application
ATS Keywords: Product Marketing, B2B Marketing, SaaS, Enterprise Software, Higher Education, eCommerce, FinTech
ASSUMPTION: The interview process likely emphasizes strategic thinking and the ability to collaborate across departments.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce)
- Analytics Tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Expected proficiency in using digital marketing and analytics tools to develop and track marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Commitment to innovation and technology-driven solutions
- Focus on customer success and satisfaction
- Emphasis on diversity, equity, and inclusion in the workplace
Work Style:
- Collaborative work environment
- Results-oriented with a focus on strategic goals
- Adaptable to fast-paced changes and evolving market trends
Self-Assessment Questions:
- Am I comfortable working in a large, global organization?
- Can I successfully translate technical product details into marketing messages?
- Do I possess the strategic mindset needed for product marketing leadership?
ASSUMPTION: The candidate should embody the company's values and fit well within a results-driven, tech-focused culture.
⚠️ Potential Challenges
- Managing a diverse product portfolio in a fast-paced environment
- Navigating cross-departmental collaboration and varying stakeholder priorities
- Staying updated with rapid developments in both the FinTech and Higher Ed sectors
- Aligning global marketing strategies with regional business needs
ASSUMPTION: Challenges are indicative of a dynamic, competitive environment requiring agility and effective communication.
📈 Similar Roles Comparison
- Product Marketing roles at other FinTech companies might focus more on specific financial services rather than a broad solution stack.
- Marketing roles in smaller companies may offer less scope for influence on international strategy.
- Similar roles at tech-driven companies often demand significant cross-functional collaboration.
ASSUMPTION: Comparisons highlight the requirement for extensive industry knowledge and strategic influence at scale.
📝 Sample Projects
- Creating and launching a marketing campaign for a new student finance solution
- Developing comparative analyses for payment solutions ahead of a product roll-out
- Coordinating a cross-platform customer engagement initiative to boost product adoption
ASSUMPTION: Projects are illustrative of the role's scope and strategic engagement with marketing initiatives.
❓ Key Questions to Ask During Interview
- How does this role align with the company's long-term strategic objectives?
- Can you describe the team structure and how it integrates with other departments?
- What are the primary challenges currently facing the product marketing team?
- How does the company measure the success of marketing strategies?
- What opportunities are there for professional growth within the organization?
ASSUMPTION: These questions facilitate understanding of the role’s impact and growth potential within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's website
- Prepare a cover letter detailing your experience in product marketing
- Ensure your resume highlights relevant skills and accomplishments
- Research the company and industry to prepare for interviews
- Follow up with HR post-interview for feedback and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
